Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for Genesis, within the category: Automotive.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible. Seeing MS is a global photographic project to visualise the invisible symptoms of multiple sclerosis. Grey Melbourne invited nine photographers to depict each symptom in a single image, inspired by stories of those touched by the disease. With the Seeing MS app, everyone with a camera can uncover the unseen. Photo filters based on each symptom will allow you to see and share how MS affects those living with this mysterious and debilitating condition. Uncover more at http://seeingms.com Ambient advertisement created by Grey, Australia for MS Australia, within the category: Public Interest, NGO.

The Scratch Poster was created to launch Urban Ears new product Slussen, a mobile DJ mixing system app for iPhone in Denmark. The illustration is engraved with ridges, that produce sound as they are scratched with your fingernail, emulating vinyl record scratch techniques used when mixing. The posters where put up in selected shops, flyposted around town, and used in a big event where people could scratch their hearts out to a thumping beat. Outdoor advertisement created by Grey, Denmark for Urban Ears, within the category: Recreation, Leisure.

Integrated advertisement created by Grey, Malaysia for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by The Royals, Australia for Liquorland Australia, within the category: Retail Services.

Ambient advertisement created by Wunderman, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Film advertisement created by BBH, United Kingdom for Trainline, within the category: Transport.

Film advertisement created by VCCP, Australia for Compare The Market, within the category: Finance.

Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

Film advertisement created by Argonaut, United States for Hostess, within the category: Food.

V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous. Outdoor advertisement created by JCDecaux, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

du decided to leverage people's passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of one to their customers. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds. FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too. Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love. Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.