Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Direct advertisement created by Grey, Mexico for Mexican Fund for the Conservation of Nature, within the category: Public Interest, NGO.

Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising. Digital advertisement created by Euro RSCG, France for Athena, within the category: Fashion.

Digital advertisement created by Rooster, Canada for Montreal Canadiens, within the category: Recreation, Leisure.

BBDO Paris builds up mystery for Mercedes-Benz
BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us.
To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes.
Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.
 
As with The Investigation in 2015, BBDO Paris’ integrated production team directly produced this new work. 
The film will initially be released online from the end of December.

With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel. As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened. The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas. Outdoor advertisement created by Duval Guillaume, Belgium for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Sports.

Ambient advertisement created by JWT, United Arab Emirates for Pink Caravan, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for PFLAG, within the category: Public Interest, NGO.

Elementor Introduces Web Creator Campaign, Paying Tribute to the Fast Growing Workforce of Creators who Make the Web Go Round. The 90 second video gives a window into the people who run the web world we all live in- letting us into the secret movement of the web creators, who actually live among us as regular people. Coming from design, development, marketing, or all three they take these skills and add a new layer to them. They ask, with a web mindset, what would work online? They are builders who create new web realities every day. This makes them multi-layered and deepens their skills beyond the traditional professions, creating a new breed of professional - the web creator, powering the digital world, one pixel at a time. Elementor was founded with the mission of enabling web creators to realise their vast potential by improving every step of the website building process. At the heart of Elementor’s success is a diverse community in over 150 countries. This campaign is an ode to their work. Film advertisement created by Elementor, Israel for Elementor, within the category: Agency Self-Promo.

As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies. Starring Elijah Wood and Sir Peter Jackson; we're thrilled to unveil The Most Epic Safety Video Ever Made. #airnzhobbit

Special cameos by Sylvester McCoy, Dean O’Gorman and Weta Workshop co-founder Sir Richard Taylor. Directed by Taika Waititi.

Check out the Air New Zealand Facebook page to see behind the scenes pics from ‘The Most Epic Safety Video Ever Made’ and see firsthand Hollywood stars on the set of Middle-earth including Elijah Wood, Sylvester McCoy, Dean O’Gorman, John Rhys-Davies (as Gimli) and New Zealand’s own Sir Peter Jackson.

Subscribe to Air New Zealand for more epic videos, and don’t forget to share this video with your friends. Enjoy!

Film advertisement created by Blind Society, United States for High Street, within the category: Retail Services.

Film advertisement created by Argonaut, United States for Hostess, within the category: Food.

Flying Blue, Air France KLM loyalty programme, offered one of its influent members to send cameras to collect the memories of the trip he was unable to make in 2020. We documented this project and shared the story of this trip with his community and our 20 million members to take them on an emotional journey. Content advertisement created by Dentsu, France for Air France-KLM, within the category: Transport.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Core, Australia for RSVP Online Dating, within the category: Professional Services.