Film advertisement created by JWT, Australia for NSW Government, within the category: Public Interest, NGO.

Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging task. In order to raise awareness of the situation, Smile Asia wanted people to empathize with the struggle these children go through every day. The Cleft Collection, a unique set of cutlery, was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft lip and palate. With the help of the Ritz-Carlton, the silverware was first unveiled at a dinner event. Unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Experiential advertisement created by McCann, Singapore for Smile Asia, within the category: Public Interest, NGO.

Film advertisement created by Aimaq von Lobenstein, Germany for Head, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

Film advertisement created by Ogilvy, India for British Airways, within the category: Transport.

Film advertisement created by Fold7, United Kingdom for Gocompare.com, within the category: Automotive.

'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands.

Film advertisement created by Y&R, United Arab Emirates for ADFCA, within the category: Food.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Music Recording: Artist: Neil Cleary Digital advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Integrated digital campaign launching “Wyborowa od Mistrza” – a premium craft sub brand of Wyborowa - Poland’s favorite vodka. Digital advertisement created by McCann, Poland for Pernod Ricard, within the category: Alcoholic Drinks.

Ubisoft® EMEA is launching the European campaign for Assassin’s Creed 3 with “RISE,” an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game. “RISE” pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States. Film advertisement created by Sid Lee, France for Assassin's Creed, within the category: Gaming.

Film advertisement created by MOFILM, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.

Actiu, leading brand in office furniture design and manufacturing, says goodbye to a crucial year in their history, receiving a multitude of awards and recognitions. A 2017 full of milestones, such as the recognition of European Entrepreneur of the Year in the European Business Awards to its founder Vicente Berbegal; the LEED Platinum Certificate which awards the commitment to sustainability in its facilities; and the recent National Design Award 2017. A year to remember where Actiu wanted to say goodbye with a communications campaign intended as a tribute to the main ingredient to its success: the people. Be it clients, collaborators, followers, colleagues, family or friends. So, Actiu dedicates this campaign to them and it does do so by literally taking its hat off to them, an iconic element in its visual identity. Design advertisement created by GettingBetter, Spain for Actiu, within the category: House, Garden.

Pass the Plate website: http://thedonationplate.org Digital advertisement created by Leo Burnett, United States for Greater Chicago Food Depository, within the category: Public Interest, NGO.

Campaign site: http://www.head.com/experiment Currently ranked second worldwide, Novak Djokovic is also considered to be one of the sportís great entertainers. With Novak in mind, Aimaq & Stolle have developed an extraordinary experiment involving racquets and balls ñ one that offers a completely new take on what people are used to seeing when it comes to tennis. Not only does the film bring extra emotion to the HEAD brand and its slogan ìThe Power Of Youî, it also has succeeded in becoming a topic of conversation within an extremely short frame of time, both on video portals such as YouTube and tennis blogs the world overdeoportalen wie YouTube und Tennis Blogs im Worldwide Web. Production Company: Czar.de Digital advertisement created by Aimaq & Stolle, Germany for Head, within the category: Recreation, Leisure.

Digital advertisement created by Soul Pancake, United States for Northwestern Mutual, within the category: Finance.

Film advertisement created by Genesis, India for Metro Dairy, within the category: Non-Alcoholic Drinks.

Film advertisement created by Heyday, Denmark for Super Dæk Service, within the category: Professional Services.