Film advertisement created by McCann, Brazil for L'Oreal, within the category: Health.

We took 8 football legends from some of the fiercest international rivalries in the world of football and gave them a DNA test. Our Goal? To find out if they have more in common than they think. Content advertisement created by Peach Content, Israel for MyHeritage DNA, within the category: Public Interest, NGO.

The purpose of this ad was to call attention to the value of the Toyota Camry: the multitude of features in the vehicle, available at an incredible offer. Our media strategy informed us that our target audience was highly active online. With that knowledge, we set out to develop a piece that felt contextual in its placement (The ad ran exclusively online via pre-roll and social media outlets). The media, along with the insight that short instructional cooking videos were highly trending online content, led us to this concept. We also knew that our target was family-oriented and sought out recipe videos for meal suggestions. These videos have a high retention rate and thus provided us a way to engage our audience. Using this metaphor allowed us to crystallize our message: The Toyota Camry packs in amazing “ingredients” (features) that meld to produce an incredible, affordable product the whole family would enjoy. Digital advertisement created by C-Com Group, United States for Toyota, within the category: Automotive.

Film advertisement created by Famous, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

We work for money and we use that money to buy things we want. What if we skip a step and work for the things we want. Amazon will now let you work for what you want. Digital advertisement created by Miami Ad School, United States for Amazon, within the category: Retail Services.

Film advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

In ladies' shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

The Hellmann's Real Food Rescue is a new program that will recover excess food after events at Scotiabank Arena (North America's 3rd-busiest arena) and deliver it to local food banks, with plans to soon expand into other stadiums and arenas. Ogilvy Canada launched the program by giving out free food to anyone in attendance at a sold-out stadium event. Then at halftime, a video let everyone know exactly where their delicious meal had come from. Experiential advertisement created by Ogilvy, Canada for Hellmann's, within the category: Food.

Ambient advertisement created by Duval Guillaume, Belgium for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Kuwait for Burger King, within the category: Food.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Film advertisement created by Sapient Nitro, Canada for Canada Basketball, within the category: Recreation, Leisure.

Since 1978 Banco de Chile has been the bank of Teletón, an NGO that raises funds to help children with disabilities across the country. This year we wanted to encourage people donation with a message of joy, unity and solidarity. Because their support is more than money, it is a light of hope. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

Film advertisement created by Engine Group, Australia for Evocca College, within the category: Education.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Film advertisement created by The Works, Australia for MND, within the category: Public Interest, NGO.

Film advertisement created by FCB, United States for Radio Flyer, within the category: Gaming.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

As a consequence of long Covid, up to 80% of people infected by the virus have lost their sense of smell. To help them, communications agency L’Associé and craft brewery Paname Brewing Company have worked together to develop an exceptionally aromatic new line of beers, the first ever designed to help people with anosmia, one of the most common symptoms of COVID 19, retrain their sense of smell. Film advertisement created by L'Associe, France for Paname Brewing Company, within the category: Food.

In Paris, 15 taxis equipped with hidden cams are sent to 50 influential bloggers, for a mysterious party. On the backseat, scandalous-loaded digital cameras have been "forgotten". The bloggers have no idea about where they’re taken to : the preview of Canal+ new series: Borgia. Ambient advertisement created by Cake, France for Canal+, within the category: Media.