Digital advertisement created by The Gild, United Kingdom for Molton Brown, within the category: Health.

By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service. Ambient advertisement created by McCann, India for Chennai Traffic Police, within the category: Alcoholic Drinks.

Film advertisement created by Kinograf, Ukraine for Khlibnyi Dar, within the category: Alcoholic Drinks.

Café Coffee Day, being India’s biggest café chain, with 1408 cafes, is where India’s youth hang out. More often than not, it’s where they find their love, make new friends, study, read, plan their lives and form their opinions. The idea was to give all the time they spent sitting down at Café Coffee Day the legitimacy and importance it warrants. Throughout history, the greatest of things have happened when people have sat down. From nations signing treaties to people sharing lunch, from leaders writing the constitution to young couples going on their first date, sitting down always leads to something more. We realized that there can’t be a better brand than Café Coffee Day to ask people to ‘sit down’. Film advertisement created by Creativeland Asia, India for Café Coffee Day, within the category: Public Interest, NGO.

We took 8 football legends from some of the fiercest international rivalries in the world of football and gave them a DNA test. Our Goal? To find out if they have more in common than they think. Content advertisement created by Peach Content, Israel for MyHeritage DNA, within the category: Public Interest, NGO.

After 20 years in business, Toronto advertising agency Gee, Jeffery & Partners is closing its doors. To mark the occasion, they are having a Closing Down Liquidation Fire Sale on Thursday, November 18, with all proceeds going to Jake’s House for children with autism. “For 20 years GJP has been making advertising history and now GJP is history.” Says Alan Gee, Chairman, GJP. “It’s been a heck of a ride.” To go out in pure ad-style, GJP has produced a campaign, their last, promoting their closing and the sale. Film advertisement created by GJP, Canada for GJP, within the category: Agency Self-Promo.

The Human Sushi is a performance group who interprets sushi recipes in their own way. The Council's mission is to make people eat more fish. Film advertisement created by Apt, Norway for Godfisk, within the category: Food.

If Brandon Crawford weren't a player, he'd be the associate manager of a local health food store and a die-hard SF baseball fan. Film advertisement created by McCann, United States for San Francisco Giants, within the category: Sports.

Film advertisement created by Don, Argentina for Easy, within the category: Retail Services.

Advertising Agency: Carmichael Lynch, Minneapolis, USA Executive Creative Director: Marty Senn Copywriter: Nick Nelson Account Service Team:  Stacy Janicki, Jesse Simon, Sofya Guterman Production Company: CLiP VFX House / Online Artist: Drive Thru / Derek Johnson Ambient advertisement created by Carmichael Lynch, United States for Jack Link’s, within the category: Food.

Film advertisement created by Leo Burnett, United States for Samsung, within the category: Electronics, Technology.

When you use Nivea’s Invisible for Black & White deodorant, your black and white clothing stays black and white. To prove this, we designed an exclusive black & white dress, handmade and co-designed with fashion designer Tony Cohen. Kim Feenstra, one of Holland’s top models, showed the dress at the kick-off event. Film advertisement created by FCB, Netherlands for Nivea, within the category: Health.

Film advertisement created by Leo Burnett, Lebanon for Chateau Ksara, within the category: Alcoholic Drinks.

Film advertisement created by Rethink, Canada for Canadian Men's Health Foundation, within the category: Public Interest, NGO.

Film advertisement created by Krow, United Kingdom for DFS, within the category: House, Garden.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

Demonstrate the reality that less than 15% of Nova Scotia teens smoke. Digital advertisement created by Extreme Group, Canada for Nova Scotia Anti-Smoking, within the category: Public Interest, NGO.

Space2b is a service for short-term apartment rent in the historical centre of St.Petersburg. "Huddled projections" is not just an ad campaign, but an art project. After dark projections of people cramped into their apartments appeared on buildings facades. Different facades - different people. But they all didn't have enough space. Outdoor advertisement created by Decembrist, Russia for Space2b, within the category: Public Interest, NGO.