Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t. Sustainability needs to taste good. Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. But Adnams is only one company pursuing sustainability. What happens when other companies aren’t sustainable? Rising tides, lakes of fire... In other words? The apocalypse.

We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows. Digital advertisement created by Media Monks, United Kingdom for Signal, within the category: Health.

Film advertisement created by JWT, United Kingdom for Kenco Millicano, within the category: Non-Alcoholic Drinks.

Contemporary artist, Robi Walters, has been announced as Aston Martin’s Artist-In-Residence at a ‘defining period’ in Aston Martin’s history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks in the Corinthia hotel. On his latest venture, Walters will work alongside Aston Martin’s Vice President and Chief Creative Officer, Marek Reichman to push the boundaries once more, creating unique and innovative artworks from waste materials from the production process. Film advertisement created by Smoke & Mirrors, United Kingdom for Aston Martin, within the category: Automotive.

Film advertisement created by K2, Poland for PGE, within the category: Industrial, Agriculture.

Before taking an action we have to realize the values. Film advertisement created by DDB, Latvia for Ergo, within the category: Finance.

Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

Film advertisement created by Wieden + Kennedy, Japan for Audi, within the category: Automotive.

Film advertisement created by Engine Group, United Kingdom for Sky Zero, within the category: Media.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

To be the most punctual, you have to beat the most punctual. Therefore, before heading to Paris for this year’s Roland-Garros, the world's most punctual airline airBaltic by using the airplane's turbine as a ball machine challenged the greatest Latvian tennis player and the champion of Roland-Garros 2017 Alona Ostapenko. Alona vs. airBaltic CS300. Who will win? Film advertisement created by Wrong Digital, Latvia for airBaltic, within the category: Transport.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Nissin apologizes to Brazilian consumers and creates a special package. The brand’s president comes forward to recognize that Nissin does not know how to cook the perfect ramen and signs the product’s special packages to highlight the Brazilians way of cooking. After 53 years of insistence on the ideal way of preparing the ramen, Nissin Foods surrended to the Brazilian way of cooking. The Brazilian public cooks the most famous instant noodles in the world the way they want, being able to make it even more delicious. The brand saw no alternatives other than recognizing that it does not know how to cook the “Perfect Nissin Lámen” in films, a special package and a promotion, which counts with the presence of the brand CEO, Mr. Takashi. Integrated advertisement created by Dentsu, Brazil for Nissin Lámen, within the category: Food.

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally. Film advertisement created by Loducca, Brazil for MTV, within the category: Media.

On the occasion of the World Chess Championship between Norway’s Magnus Carlsen and American Fabiano Caruana, VG, JCDecaux Norway and Branded Cities organized their own for the public. Through a big screen at Oslo Central Station and the other at New York's Times Square, people could play chess against each other and interact with each other. Before the real match, the 3-hour live streaming game allowed Norwegians and Americans e to share a simple moment of excitement and friendship across Atlantic Ocean. Outdoor advertisement created by JCDecaux, United States for VG, within the categories: Media, Sports.

Film advertisement created by Rain43, Canada for Ontario Toyota Dealers Association, within the category: Automotive.