The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations. In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that. Film advertisement created by McCann, Czechia for 1224, within the category: Professional Services.

Pit-Product has been a part of Finnish Atria Oyj Group. The notion “sisu” (a Finnish unrenderable word standing for laboriousness, consistency and ability to finish what you have started) has become an irreplaceable part of the company’s corporate culture. The main characters of the video – as any true Finn – are not used to expressing emotion at the moments of extreme happiness. All they can do is to strike up their favorite song! We showed the moment of bliss performed by Finnish actors Janne Matilla and Aku Sipola and directed by their compatriot Mikko Lehtinen. The heroes sing the famous folk song Läksin minä kesäyönä käymään that glorifies the beauty of nature and peace of mind. Meat delicacies by “Pit-Product” fit perfectly into Finnish philosophy and make an appetizing complement to the beauty of the moment. Film advertisement created by Voskhod, Russia for Pit-Product, within the category: Food.

Swimmer toughs it out day in and day out during her routine practice. Trouble is, she can't measure her progress while she's in the water. Enter FORM Swim Goggles, that help track pace, stroke rate, splits, and other metrics as she swims. The goggles don't replace her coach, but they do help her get realtime feedback.

Ambient advertisement created by OpusMultipla, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Brazil has over 8,000 refugees and 28,000 people who are waiting to get refugee status. And one of the major challenges they face is integrating into society. Many Brazilians are still prejudiced about refugees, mostly because they don't know their stories. And since Christmas is a time for people to come together, we would like to bring you closer to these people. The Migraflix platform team invited them to participate in the My Refugee Friend project, which will show the faces and tell the stories of these refugees. On the website, Brazilian families can invite a refugee to their home for Christmas. URL: www.myrefugeefriend.com Digital advertisement created by No Bullshit, Brazil for Migraflix, within the category: Public Interest, NGO.

URL: http://www.devastatingexplosions.com Digital advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Directors: Lernert & Sander Producer: Maarten Le Roy / WRONG Film advertisement created by N=5, Netherlands for Burgernet, within the category: Public Interest, NGO.

Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country. Ambient advertisement created by McCann, Denmark for Coca-Cola, within the category: Non-Alcoholic Drinks.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Created to support Just Eat official sponsorship of Milan Pride 2019, “Just Amore” is the struggling love story between a slice of pizza and a pineapple aiming at turning a polarizing meal into a symbol of freedom of choice. Because “no match is a wrong match”. Film advertisement created by AKQA, Italy for Just Eat, within the category: Food.

With this, we want to get the world's biggest signatures bank for human rights petitions. And the idea is quite simple. A man is running through the city and we listen to him remembering what he went through. He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. At the end, we direct people to sign our petitions on the microsite attached on the Portuguese Amnesty Website: http://www.amnistia-internacional.pt/daoteunome Digital advertisement created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

A 3-minute micro documentary depicting the plight of senior citizens in today’s world. This film takes the viewer into a world of shadows which conceal a group of magical beings – the elderly citizens, who have been forced into oblivion during the pandemic. Film advertisement created by Bun Omelette, India for COVID-19, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Food.

Film advertisement created by The Garden, Canada for Coinsquare, within the category: Finance.

An interactive viral film for Tuborg Ukraine which follows the journey of three guys through Kiev at night, giving the watcher the option to transform everyday objects into freezelight animation sequences. Digital advertisement created by Mather, Ukraine for Tuborg, within the category: Alcoholic Drinks.