Make(Up) Your Mark

As a follow-up to Il Makiage’s “100% high maintenance” launch, we’re digging deeper into what being a makeup maximalist really is. Our integrated campaign empowers women to find their signature looks and MAKE (UP) THEIR MARK with Il Makiage by highlighting the idea that makeup helps women stand out. Our ads pay homage to the icons in history and pop culture whose makeup has become their signature mark and encourage women to be equally daring and unapologetically bold - to find their marks and make their statements. Integrated advertisement created by Miami Ad School, United States for Il Makiage, within the category: Beauty.