For the first time ever, retail outlet Gala have entered into the very competitive Christmas ad arena, with a heartfelt film piece titled, 'The Recipe'. The ad was written and created by agency Verve|Showrunner, produced by 2021 Kinsale Sharks Production Company of the year, Banjoman, and directed by Claire Byrne, with original music from Video Blue. The story of the 90-second film piece centres around a young girl, who with the help of her father, tries over and over again to recreate her late mother’s famous Christmas cake recipe. Each new baking attempt brings another disappointing result - and another trip to Gala - until she receives a very special surprise gift on Christmas eve. Film advertisement created by Verve|Showrunner, United Kingdom for Gala, within the category: Food.

Digital advertisement created by Don't Panic, United Kingdom for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by NINETEEN84, United Kingdom for Shawarma Republic, within the category: Food.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA® brand, a purpose-led initiative to create hope for the world’s coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them[1]. The effort to solve this requires global cooperation on a massive scale and through this campaign, SHEBA hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish – as more coral today, will ensure more fish tomorrow. Mars Petcare has made progress towards a longstanding goal to sustainably source 100% of the fish used in some of our pet food recipes. Sustainable fishing depends on the seas’ resources and this can only be achieved by supporting these incredible natural assets. As the oceans’ most diverse ecosystem, coral reefs are at the heart of our efforts and why Hope Reef and our commitment to coral restoration is so important. The global launch of HOPE GROWS marks a key milestone in the long term commitment by the SHEBA® brand to leading the world’s largest coral restoration program. By the end of 2029, the brand plans to restore more than 185,000 square meters – roughly the size of 148 Olympic Swimming Pools – around the world. Experiential advertisement created by BBDO, United Kingdom for Sheba, within the category: Pets.

Online retailer Wish has revealed a new World Cup campaign, featuring soccer stars whose countries are missing out on the games in Russia, including players at home starting social conversations with those at the World Cup. For example, Gareth Bale responded to Pogba’s Instagram post by offering to style hair in the color of his next team.

Film advertisement created by Publicis, United Kingdom for Morrisons, within the category: Retail Services.

People were disgusted when they were told that the drink (which, we stress, was actually soya milk) came from a dog. But if the thought of drinking dogs' milk makes you feel ill, why drink the milk from any other animal? After all, there is nothing "normal" about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for her baby can be consumed by humans instead. Humans are the only species on the planet to drink another animal's milk, and cows' milk is no more natural for us than dogs' or rats' milk would be. Experiential advertisement created by Don't Panic, United Kingdom for PETA, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for Old Spice, within the category: Health.

Imagine having the job as a mattress tester. Sounds bliss right? Well, what if you’re woken up every time someone watches a YouTube video? That’s what Michael had to do. See how he took to his new job advertising the new Cocoon mattress. Film advertisement created by SLG, United Kingdom for Cocoon, within the category: House, Garden.

Film advertisement created by Brothers and Sisters, United Kingdom for Carphone Warehouse, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

A speech made of 30 slogans. Digital advertisement created by Ogilvy, United Kingdom for Portfolio Night, within the category: Professional Services.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Film advertisement created by BBDO, United Kingdom for Cesar, within the category: Pets.