Content advertisement created by Virtue, United Kingdom for Malibu, within the category: Alcoholic Drinks.

Film advertisement created by WCRS, United Kingdom for Sky Movies, within the category: Media.

Ambient advertisement created by Karmarama, United Kingdom for White Ribbon Alliance, within the category: Public Interest, NGO.

To highlight the benefits of Waze for drivers wanting to avoid jams this summer and to position it as the ultimate companion for the road, Other has produced an actual, edible ‘Traffic Jam’, made from types of berries that grow along Britain’s most congested roads like the M1 motorway. Integrated advertisement created by Other, United Kingdom for Waze, within the categories: Automotive, Electronics, Technology.

Film advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.

Experiential advertisement created by Rubber Republic, United Kingdom for Top Eleven, within the category: Gaming.

Film advertisement created by Havas, United Kingdom for E45, within the category: Health.

Every single one of us is creative, regardless of gender, sexuality or race. And with the pressure placed upon our environment due to our consumptive lifestyles, we must all find ways to channel our creative powers to reduce our impact. Using Microsoft’s Surface Technology, Beneath The Surface harnesses the powers within London’s creative superheroes to generate enough clean and efficient energy to help power The London Underground. This campaign offers limitless potential, empowering a new generation of creatives and encouraging other forward-thinking cities to find creative ways to reduce our damage on the environment. Experiential advertisement created by University Of Gloucestershire, United Kingdom for Microsoft Surface, within the category: Electronics, Technology.

Travel comparison website, TravelSupermarket launched a competition before Christmas to win, not only an all-expenses paid, seven night, winter sun holiday to Jamaica, but also a ‘professional clone’ to cover the successful entrant’s job for a week! To be in with a chance of winning, entrants had to tweet a photograph of themselves showing how much they needed some winter sun, using the hashtag #HolidayDouble. Just a few weeks after submitting her photograph, for lucky winner Jenna Osborne, 28, an exec from London, the dream of sunnier climes came true. Whilst Jenna enjoyed a couple of cheeky cocktails by the pool in 28 degrees Jamaica, TravelSupermarket provided her employer with an (almost) physically identical #HolidayDouble.

For the Brit Awards 2016, MasterCard wanted to create a new Priceless Surprise. So we brought together 6 cover artists who had previously posted on Youtube one of the most covered song in 2015: Uptown Funk. The 6 artists - Anna Shields & Blair Crichton, The Ayoub Sisters, Ross Campbell and John Atkins ­- were told they were doing a documentary about Mark Ronson’s fans…before arriving in the iconic Music studio of Abbey Road and realising that they were going to create a brand new cover together, produced by Mark Ronson himself. full-length version of song https://www.youtube.com/watch?v=wMsrFzQbKhA&feature=youtu.be&list=PL2w... Digital advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.

Film advertisement created by BBH, United Kingdom for St John Ambulance, within the category: Public Interest, NGO.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Public Interest, NGO.

Banksy

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Agency Account Man: Gau Narayanan, Paddy Heaney, Georgia Totvanian, Tamara Klemich, Jen Knox Production Company: Fat Lemon Director: Chris Faith Digital advertisement created by BBDO, United Kingdom for Uncle Ben's, within the category: Food.

Every year, around 140 people lose their lives at the UK and Irish coasts. This year in particular, owing to international travel restrictions and a greater reluctance to holiday abroad, we expect millions more people to visit the coast between May and September. The RNLI has teamed up with independent creative and production agency Five by Five to ensure these families keep safe when visiting the coast - using an animated sing-along PSA. Film advertisement created by Five by Five, United Kingdom for RNLI, within the category: Public Interest, NGO.

Production Company: 76 ltd. Film advertisement created by TBWA, United Kingdom for Smyths, within the category: Retail Services.

Film advertisement created by DDB, United Kingdom for Virgin Media, within the categories: Media, Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Army Reserve, within the category: Public Interest, NGO.