Beneath the Surface

Every single one of us is creative, regardless of gender, sexuality or race. And with the pressure placed upon our environment due to our consumptive lifestyles, we must all find ways to channel our creative powers to reduce our impact. Using Microsoft’s Surface Technology, Beneath The Surface harnesses the powers within London’s creative superheroes to generate enough clean and efficient energy to help power The London Underground. This campaign offers limitless potential, empowering a new generation of creatives and encouraging other forward-thinking cities to find creative ways to reduce our damage on the environment. Experiential advertisement created by University Of Gloucestershire, United Kingdom for Microsoft Surface, within the category: Electronics, Technology.