United Kingdom
Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.
Digital advertisement created by AllTogetherNow, United Kingdom for Virgin Money, within the category: Finance.
Digital advertisement created by TMW, United Kingdom for Virgin Trains, within the category: Transport.
Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.
Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.
Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.
Digital advertisement created by Lowe, United Kingdom for Becel, within the category: Food.
Following almost a year of anticipation, ITV’s cult covert singing show The Masked Singer is strutting back onto screens for a third season. To celebrate its return, ITV Creative, the in-house agency of ITV, is unveiling its most glamorous commercial yet, as The Masked Singer meets the high-fashion runway. Film advertisement created by ITV Creative, United Kingdom for ITV, within the category: TV Promos.
Film advertisement created by Leo Burnett, United Kingdom for Butlin's, within the category: Recreation, Leisure.
Will legendary Range Rover capability be enough to help the Evoque rise to the occasion when ‘city planners’ install the mother of all speed bumps? Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.
A new technology that monitors breathing patterns, detects snoring and prevents people falling asleep when reading in bed, for April Fools’ Day. Digital advertisement created by M&C Saatchi, United Kingdom for Foyles, within the category: Retail Services.
Digital advertisement created by Iris, United Kingdom for Purdey's, within the category: Confectionery, Snacks.
Creative Director: Hugh Todd Film advertisement created by Leo Burnett, United Kingdom for Co-op, within the category: Public Interest, NGO.
Film advertisement created by Lucky Generals, United Kingdom for Taylors of Harrogate, within the category: Non-Alcoholic Drinks.
The films were developed by Wieden+Kennedy London to support the call for entries for the D&AD 2014 Professional Awards. Factory Fifteen’s captivating animations frame the series, providing a glimpse within the rich history of D&AD and the Yellow Pencil. Closer inspection reveals some of the most awarded work in recent years, including Heatherwick Studio’s Olympic Cauldron, McCann Erickson’s Dumb Ways to Die and Channel 4’s Meet the Superhumans. Film advertisement created by Wieden + Kennedy, United Kingdom for D&AD, within the category: Professional Services.
Film advertisement created by Fallon, United Kingdom for Maynards, within the category: Confectionery, Snacks.
To inspire more people to sign up to teach, DfE want to highlight the unparalleled role teachers play in shaping the lives of the students they teach. To make the message authentic, the spot stars Addison Brown, a real teacher from Bedford High School in Leigh, Greater Manchester. Film advertisement created by Havas, United Kingdom for The Department for Education, within the category: Public Interest, NGO.
Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel. The new approach to road danger reduction communications moves away from traditional shock tactics, prompting drivers to think differently about their speed by reframing it through the eyes of those closest to them. New research, commissioned by TfL, has identified that two thirds of car passengers have felt uncomfortable with speed when driven by a friend or family member, and almost 30 per cent of car passengers, would feel uncomfortable asking a friend or family member to slow down. This worrying statistic suggests that many drivers may be driving in London unaware that they are driving at an unsafe speed and that their passengers feel uncomfortable about this. 103 people have tragically died on London’s roads already this year and analysis by TfL of historical casualty figures recorded by the Police suggests that speed accounts for 37 per cent of all deaths and serious injuries. Collision data from around the world is very clear. It shows that the faster a vehicle is travelling; the more likely a collision will occur because the driver has less time to react, stop or avoid the collision; and the more severe an injury resulting from the collision will be. While many people driving may feel they are driving safely by adhering to speed limits, their speed may be considered unsafe due to other factors, such as being near to a school, a busy location with many other road users, weather conditions, turning at a junction or driving over or through speed restrictions too quickly. The TV spot shows this all too often reality, with the camera focusing on the passengers in the car; children and adults with an internal monologue. The reactions on their faces perfectly highlight the insight that even if the driver isn’t watching their speed, everybody else is. Similarly a powerful out of home print campaign features close up shots of passengers in the car; their eyes wide. Film advertisement created by VCCP, United Kingdom for Transport for London, within the category: Public Interest, NGO.
Film advertisement created by Don't Panic, United Kingdom for Moo, within the category: Office Equipment.
Digital advertisement created by M&C Saatchi, United Kingdom for Africa United, within the category: Public Interest, NGO.