Film advertisement created by Mother, United Kingdom for Stella Artois, within the category: Alcoholic Drinks.

Film advertisement created by The Garage Soho, United Kingdom for Camden Town Brewery, within the category: Alcoholic Drinks.

Film advertisement created by St Luke’s, United Kingdom for KP Snacks, within the category: Confectionery, Snacks.

Seeding:The Viral Factory Film advertisement created by Elbkind, United Kingdom for Mercedes, within the category: Automotive.

Film advertisement created by BBDO, United Kingdom for Mars, within the category: Confectionery, Snacks.

Sugru, the world’s first mouldable glue, continues to promote the benefits of fixing through stories told by people within its own community. The advert features a range of ‘fixing heroes’ including a creative mother of two, a couple who successfully cycled through Mongolia and children who manage to fix their own broken toys.

Film advertisement created by Joint, United Kingdom for Amazon, within the category: Electronics, Technology.

Godiva launches a modern campaign that instils wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the-all- encompassing experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife. With all the style and expertise of Lawton’s film-making, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu. But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame. “Working with Creative Director Ruth Boulter and her creative team at McCann was an incredible experience. The project was a delight from start to finish, a visual treat and totally delicious. Perfecting the transition from reality to Pierre’s chocolate world was a fantastic process, from the intricate lighting of DOP Tony C Miller and beautiful production design from Joseph Bennett” Vicky Lawton. Digital advertisement created by McCann, United Kingdom for Godiva, within the category: Confectionery, Snacks.

Film advertisement created by Stink Studios, United Kingdom for giffgaff, within the category: Electronics, Technology.

Film advertisement created by AnalogFolk, United Kingdom for a2 Milk Company, within the category: Non-Alcoholic Drinks.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by RSA, United Kingdom for Charlotte Tilbury, within the category: Beauty.

In from insight derived from JWT’s The Elastic Generation report that later life is not a number but an attitude. We positioned Legal & General as a brand that understands their customer’s pursuit of personal ambition and developed a campaign that celebrates that drive and desire to live life to the full. Film advertisement created by JWT, United Kingdom for Legal & General, within the category: Finance.

Film advertisement created by We Are Social, United Kingdom for Dr. Martens, within the category: Fashion.

Content advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.