Nike Football Pro Genius includes five mental training games and tools – Counter Attack, Priming, Cross Anticipation, Visualisation and Self-Talk. The tools were developed working closely with the world’s best footballers as well as renowned experts in the field of sports performance psychology and mind training. Digital advertisement created by AKQA, United Kingdom for Nike, within the category: Fashion.

Film advertisement created by Joint, United Kingdom for Kettle, within the category: Confectionery, Snacks.

Digital advertisement created by BBDO, United Kingdom for Whiskas, within the category: House, Garden.

Content advertisement created by CNN Create, United Kingdom for ANA, within the category: Transport.

For three minutes ten seconds we took over a full ad break, showing an ordinary guy in an ordinary garden, using Ronseal One Coat Fencelife to paint his garden fence. On the eve of the biggest DIY Bank Holiday of the year, the #RonsealAdBreak reminds viewers of the full realities of DIY. Demonstrating that when you just want to get it over and done with, your first port of call should be Ronseal. After all their famous strapline is, 'it does exactly what it says on the tin'. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Film advertisement created by Wieden + Kennedy, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lucky Generals, United Kingdom for Co-op, within the category: Retail Services.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the categories: Automotive, Pets.

Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance. Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios. Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions. Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of ELVIS as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea You!’ encourages families all over Britain to get outside, get out of their comfort zone and get into some good old-fashioned wholesome fun, with cheesy dares printed in packs! As part of the push, more than 8 million packs of Dairylea will be rebranded as “Dareylea”. The special packs will contain a series of cheesy dares. The fully integrated campaign includes Out-Of-Home, online video, social, radio, and in-store activity, all set in a life-sized outdoorsy world made entirely out of paper. The campaign aims to give greater purpose to the brand’s long-term positioning, ‘Feed the Fun’. It targets ‘balancer’ parents, who take an ‘everything in moderation’ approach and love to reconnect to their inner child by playing and engaging with their kids. Media strategy and buying for the campaign is by Carat. Film advertisement created by Elvis, United Kingdom for Dairylea, within the category: Food.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Digital advertisement created by BMB, United Kingdom for Space Raiders, within the category: Confectionery, Snacks.

Film advertisement created by BBC Creative, United Kingdom for BBC Three, within the category: Media.

Waitrose today launches its Christmas campaign, ‘You Can Taste When It’s a Waitrose Christmas’, which puts delicious, quality Christmas food at the very centre of celebrations for this year’s festive season. Our 60 second advert, featuring Extras star Ashley Jensen, showcases why “the best bit of Christmas is the food”, no matter the time, place or occasion. Film advertisement created by adam&eveDDB, United Kingdom for Waitrose, within the category: Food.

Integrated advertisement created by VMLY&R, United Kingdom for First Choice, within the category: Hospitality, Tourism.

Film advertisement created by BMB, United Kingdom for Nike, within the categories: Fashion, Retail Services.

Ahead of this summer's anticipated match-up between the Boston Red Sox and the New York Yankees in the the Mitel & MLB Present London Series 19, event promoter, CSM have collaborated with fellow Chime agency, VCCP on a series of social films featuring comedian Jimmy Carr. Film advertisement created by VCCP, United Kingdom for MLB, within the category: Sports.

Film advertisement created by Leo Burnett, United Kingdom for Breast Cancer Care, within the categories: Health, Public Interest, NGO.

Film advertisement created by Now, United Kingdom for Petplan, within the category: House, Garden.

The new 500 and 600ml bottles are now made from 100% recycled plastic.