Lovima® (desogestrel 75mcg), the female contraceptive pill manufactured by the leading medicines switch pharma company Maxwellia, is highlighting how this pill is now available without prescription for the first time in the UK, with a launch campaign featuring a play on the concept of ‘liberation’. Film advertisement created by Ourselves, United Kingdom for Lovima, within the category: Health.

Market-leading cashback site TopCashback has unveiled its biggest campaign to date, as it seeks to sign up new members. The push is the first to be developed in partnership with NOW, which it appointed as its lead creative agency without a pitch in May 2021. With the core objectives of further growing the appeal of cashback as a way of saving money, and generating new, active members, NOW has partnered with TopCashback to develop “Hmmmingbird”. The TV spot features a cute hummingbird character from the TopCashback logo. With suggestive ‘hmmmmm’s’ and sweet expressions, the hummingbird is there to give you an unusual yet friendly nudge to remind you to shop through TopCashback to save yourself some money. The ad aims to demonstrate how TopCashback is on the side of its members, lending a helping hand to get them rewards for their everyday spending. To make TopCashback’s message memorable and stand out in an ad break, NOW chose to create the ad using stop motion animation. Directed by Adeena Grubb and Andy Biddle at Blinkink, the spot combines charm and craft, featuring a painstakingly created hand-sewn set and characters. Integrated advertisement created by Now, United Kingdom for TopCashback, within the category: Finance.

Film advertisement created by Neverland, United Kingdom for Ladbrokes, within the category: Gambling.

Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Film advertisement created by Engine Group, United Kingdom for Sky Zero, within the category: Media.

A hard-hitting video of young Londoners share their first-hand experiences of stop and search powers and their thoughts on how police relations with young people of colour in the local community can improve. Content advertisement created by Quiet Storm, United Kingdom for Create Not Hate, within the category: Public Interest, NGO.

A series of short, stylised films designed to highlight the services JET provides for its customers, the campaign is a continuation of the successful Keep on Moving brand idea that launched last year. A yellow slinky in perpetual motion on a blue treadmill; inflatable ‘summer essentials’ cascading down a blue water slide; a milk carton and a loaf of bread negotiating a blue figure-of-eight Scalextric track. Each film, shot in real time, highlighting JET’s ongoing commitment to providing UK drivers everything they want and need to continue their journeys’ quickly and safely. Digital advertisement created by Isobel, United Kingdom for Jet, within the category: Other.

Barclays has launched a fully integrated national campaign to celebrate its 20th anniversary of association with British football. The campaign not only marks the 20-year hallmark of Barclays Premier League sponsorship but also highlights its title sponsorship of Barclays FA Women’s Super League and its ongoing involvement in grassroots initiatives nationwide. Integrated advertisement created by Iris, United Kingdom for Barclays, within the category: Finance.

Film advertisement created by DDB, United Kingdom for Skittles, within the category: Confectionery, Snacks.

Film advertisement created by Now, United Kingdom for BT, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, United Kingdom for Nike, within the categories: Fashion, Retail Services.

Expected to reach 76% of the UK adult population, the integrated campaign demonstrates how Vanquis equips its customers to face the world with financial confidence. Its upbeat tone and positive messaging also chimes with wider public sentiment as the journey out of lockdown continues. Integrated advertisement created by Now, United Kingdom for Vanquis, within the category: Finance.

Film advertisement created by BMB, United Kingdom for Farrow & Ball, within the category: House, Garden.

Film advertisement created by Neverland, United Kingdom for Kopparberg, within the category: Alcoholic Drinks.

The 30-second spot features an imagined journey through Helena’s home, where her eclectic style provides the magical backdrop to a range of Sofology furniture and accessories. Film advertisement created by the7stars, United Kingdom for Sofology, within the categories: House, Garden, Retail Services.

Creative agency, BMB has created a compelling campaign for Samsung to celebrate International Day of Families in May. In the new campaign, Samsung challenged three artists to explore what family means to them. The result is a personal reflection, which will resonate with a global audience, as everyone has experienced separation from their traditional family groups during this past year. The artists are illustrator Stefania Tejada who talks warmly about her family of friends and her lifelong passion for illustration; painter Sarah Stieber whose intimate portrait of herself and her partner reveals a strong sense of support; and photographer Owen Harvey who recalls changes in his family as a child which reinforced his relationship with his father. Integrated advertisement created by BMB, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by Mother, United Kingdom for KFC, within the category: Food.

It is one of the world’s most popular cheeses but today Cheddar gets elevated to cult fashion status with its own collaboration, thanks to Papa John’s latest global marketing campaign. The first fashion meets food collaboration of its kind, the Papa X Cheddar campaign is a bold departure for the pizza giant, using director, Josh Cohen (known for his work with brands like adidas and Nike) and featuring an instrumental ‘Cheddar’ track from hip hop artist, B Zino. The new campaign, which is the first work created by Atomic London with support from Highlight PR, feels more like a fashion ad or. Mouthwatering food content of the new cheddar pizza range is juxtaposed with fashion shots of models interacting with the pizza, whilst wearing a combination of authentic streetwear and original Papa John’s delivery driver uniform. Integrated advertisement created by Atomic, United Kingdom for Papa John's, within the category: Food.

Integrated advertisement created by St. Luke's, United Kingdom for Ocado, within the category: Retail Services.