Hmmmingbird

Market-leading cashback site TopCashback has unveiled its biggest campaign to date, as it seeks to sign up new members. The push is the first to be developed in partnership with NOW, which it appointed as its lead creative agency without a pitch in May 2021. With the core objectives of further growing the appeal of cashback as a way of saving money, and generating new, active members, NOW has partnered with TopCashback to develop “Hmmmingbird”. The TV spot features a cute hummingbird character from the TopCashback logo. With suggestive ‘hmmmmm’s’ and sweet expressions, the hummingbird is there to give you an unusual yet friendly nudge to remind you to shop through TopCashback to save yourself some money. The ad aims to demonstrate how TopCashback is on the side of its members, lending a helping hand to get them rewards for their everyday spending. To make TopCashback’s message memorable and stand out in an ad break, NOW chose to create the ad using stop motion animation. Directed by Adeena Grubb and Andy Biddle at Blinkink, the spot combines charm and craft, featuring a painstakingly created hand-sewn set and characters. Integrated advertisement created by Now, United Kingdom for TopCashback, within the category: Finance.