Film advertisement created by Krow, United Kingdom for DFS, within the categories: House, Garden, Retail Services.

For George, anything other than a New York style bagel is a “lousy imitation” and should not even be called a bagel. This is a life wisdom he shares with anyone who will listen to him. Film advertisement created by Now, United Kingdom for New York Bakery Co., within the category: Food.

Think Before You Link is a new government security campaign from CPNI, the UK Government’s National Technical Authority for Physical and Personnel Protective Security. The campaign videos and materials were created by London communications agency AML and highlight the possible dangers of connecting to unknown profiles on professional networking sites. The campaign has been adapted by UK ‘five eyes’ security partners UK, USA, Canada, Australia and New Zealand. MI5 the security service has assessed that in excess of 10,000 UK nationals across virtually all government departments and key industries have been approached by malicious profiles on behalf of hostile states on a premier professional networking site over the last 5 years. Digital advertisement created by AML Group, United Kingdom for CPNI, within the category: Public Interest, NGO.

It's time for retail to RESET. Innovation and creativity will lead the way. Together, let's design our future. Film advertisement created by The Future Collective, United Kingdom for The Future Collective, within the category: Agency Self-Promo.

Content advertisement created by Dark Horses, United Kingdom for Football Beyond Borders, within the categories: Public Interest, NGO, Sports.

We wanted to capture the emotive state of the nation in a short film, celebrating the beautiful way that people, countries, and organisations are coming together for the greater good. It's a story of struggle and hope. Film advertisement created by The Future Collective, United Kingdom for The Future Collective, within the category: Public Interest, NGO.

More and more people are considering going electric with their next car purchase. Whilst some people might not be ready to make the leap to full electric, BMW offers a range of Plug-in Hybrid (PHEV) cars, which combine a combustion petrol engine and an electric motor to offer the driver the benefit of both petrol and electric. BMW Plug-in Hybrids (PHEV) are available on many of existing models in the range, from a saloon to an SUV. A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to. This ground-breaking range of cars needed a show-stopping campaign. Creative agency FCB Inferno was briefed to create a campaign that clearly communicated how PHEVs offer the performance of petrol, with the efficiency of electric, in one BMW. The campaign idea is strikingly simple. In the films, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’ Achieving this effect in a way that felt realistic was much harder than it looked, and the BMW PHEV shoot included a lot of firsts. A pioneering LED lighting rig was custom built specifically for the campaign, to give a real illumination effect rather than relying on special effects. An anamorphic camera normally used for IMAX movies gave a more cinematic feel. Add in flying drone shots through a working city, and a cameraman on rollerblades who used to skate at the X Games, and you get a sense of the level of craft that went into creating the campaign. The result is an elegant visual metaphor that brings to life the PHEV range’s hidden yet innovative functionality. The film forms the first part of a wider programme that will be running throughout the year with the aim of helping consumers understand better the PHEV technology and the positive realities of living with it every day. Film advertisement created by FCB, United Kingdom for BMW, within the category: Automotive.

Riffing off the values they share with Liverpool FC, AXA’s new brand promise ‘Know You Can’ is about encouraging their customers to feel confident in bettering themselves. Some of the reassuring lines from Klopp include, “We have to push each other. We have to be brave.” The film was shot around Liverpool and features some of the Champion League-winning team’s biggest players, including Sadio Mané, Virgil Van Dijk and Mohamed Salah as well as manager Jürgen Klopp.

Film advertisement created by MullenLowe Group, United Kingdom for Subaru, within the category: Automotive.

The bathroom retailer Bathstore has relaunched with a striking new ad campaign. In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the bathroom mirror and finds her skin covered in tweets, texts, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack. Film advertisement created by Atomic, United Kingdom for Bathstore, within the category: Retail Services.

Cadbury Creme Egg, the Mondelēz International owned chocolate brand, is entering the world of content streaming with the launch of ‘EATertainment’, the world’s first chocolate VOD platform. Following three years of the multi award-winning ‘Creme Egg Hunting Season’ campaign, 2020 sees the brand take a completely new direction with the launch of its own free-to-access video streaming platform, CremeEggEatertainment.com. ‘EATertainment’ is a playful take on the ever-increasing number of streaming platforms, from established players like Netflix through to new entrants such as Disney Plus and Apple TV Plus. Digital advertisement created by Elvis, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, United Kingdom for David Lloyd Clubs, within the category: Recreation, Leisure.

Content advertisement created by Tribal, United Kingdom for Lufthansa, within the category: Transport.

Director Caleb Femi infuses Mulberry’s Christmas commercial with a newfound poetic relevance, capturing the mood and madness of the season and invites audiences to share in The Season of Light. Third Channel were thrilled to play their part in the creation of a short festive film for international clothing and handbag brand Mulberry. The latest festive cinema campaign, focuses on Christmas as The Season of Light. Third Channel worked with the team at Mulberry and director Caleb Femi, who was the inaugural poet laureate for London. Femi, well known for giving a nuanced perspective on Black British London life, challenging the often misunderstood environment of his youth, makes a departure from his more overtly autobiographical work. Femi holds onto his artistic voice in this Christmas ad. His morals and his experiences are central to its mood and tone giving way to a film rooted in empathy, compassion and the spirit of Christmas. The film embodies the spirit of this year’s Mulberry Lights campaign and uses a light installation and community togetherness to drive home Mulberry’s brand values. The relationship between light and darkness is a recurring theme in Femi’s work. Using prose and poetry to build a style filled with surreal and dreamlike elements. Often using it to deconstruct stereotypes about working class and Black London youth. Driving positivity through his work referencing light and optimism as visual and spiritual signifiers. Mulberry is ‘bussing a whine & a two step’ into the holiday season, with Femi himself playing a starring role in a turn on traditional Santa Claus – the gift giving man in red with a Mulberry makeover. Embodying the spirit of giving while driving home a focus on family, warmth and togetherness. His style is a unique cross between a swagger filled Artful Dodger type, and a high-fashion streetwear hype-beast. “We have always really loved Mulberry’s Christmas campaigns especially the comedy campaigns of the last few years, so we were so excited to work with Caleb on producing yet another original interpretation of the traditional Christmas advert.” Dorothea Gibbs, Executive producer at Third Channel With an original Christmas soundtrack by Rui da Silva, of classic early noughties club track “Touch Me” fame, and sound design from Dario Swade, the film creates a cosy reminder of the importance of giving. Film advertisement created by Third Channel, United Kingdom for Mulberry, within the categories: Fashion, Retail Services.

Film advertisement created by St. Luke's, United Kingdom for Tanqueray, within the category: Alcoholic Drinks.

Film advertisement created by Havas, United Kingdom for Lemsip, within the category: Health.

'UNDISCOVERED CREATURES' Surfers Against Sewage uses real deep-sea recordings of unknown creatures we may be killing in eerie new radio campaign. Created by M&C Saatchi London, the work features real deep sea hydrophone recordings of unexplained underwater sounds, considered by many experts to be proof of large, undiscovered sea life. They end by asking the question; are we killing what we've yet to discover? Audio advertisement created by M&C Saatchi, United Kingdom for Surfers Against Sewage, within the category: Public Interest, NGO.

The campaign is an unprecedented, cinematic telling of the natural diamond story, written and directed by award-winning director Ian Pons Jewell. Film advertisement created by BBH, United Kingdom for Diamond Producer's Association, within the categories: Beauty, Personal Accessories.

To celebrate the release of their new high top,
 Apex, Tobias Henreich tackled the Gotthard Pass in Switzerland in a Porsche GT2 RS. Film advertisement created by The Birdhouse Studio, United Kingdom for Piloti, within the category: Fashion.