Film advertisement created by Recipe, United Kingdom for Kingsmill 50/50, within the category: Food.

Guinness Smooth is a distinctive, flavourful beer with the perfect balance of sweet and bitter to achieve smoothness and refreshment that everyone can enjoy.

Contemporary artist, Robi Walters, has been announced as Aston Martin’s Artist-In-Residence at a ‘defining period’ in Aston Martin’s history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks in the Corinthia hotel. On his latest venture, Walters will work alongside Aston Martin’s Vice President and Chief Creative Officer, Marek Reichman to push the boundaries once more, creating unique and innovative artworks from waste materials from the production process. Film advertisement created by Smoke & Mirrors, United Kingdom for Aston Martin, within the category: Automotive.

The Switch Guarantee Guy is back! And this time he’s on a mission to tell everyone about that ‘just switched feeling’ you get from switching bank accounts. In the new campaign, our super-smooth spokesman appears alongside a team of professional sign-spinners whose eye-catching tricks highlight the rewards of switching – their first-ever appearance in a UK advert. Film advertisement created by Engine Group, United Kingdom for Current Account Switch Service, within the category: Finance.

Film advertisement created by Atomic, United Kingdom for Virgin, within the category: Hospitality, Tourism.

Show the super-human lengths Motorpoint staff go to for customers.

Film advertisement created by Arthur London, United Kingdom for Action for Children, within the category: Public Interest, NGO.

2019 Clio Entertainment Juror: Robin Behling Our challenge from 20th Century Fox was to make Deadpool the most talked-about Super Hero, in a very crowded Super Hero year, through a unique online campaign – and ultimately deliver box offices sales. Our response: the #TouchYourselfTonight cancer awareness campaign, inspired by the unconventional Marvel anti-hero’s own affliction with the disease – and the famous punchline from the red band trailer “I’m touching myself tonight.” The initiative, starring Ryan Reynolds in character as Deadpool, centred around two instructional videos outlining simple self-examination techniques that can help spot the early signs of testicular and breast cancer. The videos were supported by a series of teaser/pre-roll videos, static shareables and a thank you message from Deadpool. These particular cancers are highly relevant to the movie’s target audience. Indeed, men aged between 15-35 are most at risk for testicular cancer, but research shows them to be the least aware/willing to talk about self-examination of any audience. If the signs are caught early, there is a 99% 5-year survival rate; for breast cancer, it’s 100%*. Therefore awareness is critical – and at the core of the campaign’s provocative call-to-action: #touchyourselftonight. And it worked. The campaign generated over 100m combined organic views online; 192k tracked shares* and 27k comments*; and trended worldwide on Facebook, Twitter and Reddit. Influential consumer/trade outlets picked up the story worldwide, including Forbes, Entertainment Weekly, MTV, Mashable and AdWeek. The movie smashed opening box office records in numerous markets, achieving the biggest-ever box office debut for an R-rated film. Its current global box office earnings exceed a staggering $780m. Digital advertisement created by Feref, United Kingdom for Deadpool, within the category: Movies.

Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the day, reacting to events, fashion mishaps, and even the weather, all delivered with the tongue in cheek humour that has become synonymous with the Irish bookmakers. The campaign was created in-house with production by Grand Visual and planning and buying by MediaCom. The responsive campaign is delivered through OpenLoop, the dynamic creative optimization platform from QDOT.

Integrated advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by Krow, United Kingdom for DFS, within the category: House, Garden.

www.moonpig.com/uk/ Film advertisement created by Quiet Storm, United Kingdom for Moonpig, within the category: Retail Services.

Experiential advertisement created by McCann, United Kingdom for Xbox, within the categories: Electronics, Technology, Gaming, Recreation, Leisure.

Film advertisement created by Wash Studio, United Kingdom for Hyundai, within the category: Automotive.

Film advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.

The whole Kwik Fit family have always been avid fans of the British Touring Car Championship. As the only motorsport series shown in full on free-to-view TV, the BTCC ethos mirrors many of Kwik Fit’s own values as a business. Both Kwik Fit and the BTCC are easily accessible to everyone, forward-thinking and 100% committed to getting the very best out of the cars people drive every day so that ultimately, customers drive away happy. After decamping to Rochdale to film the TV sponsorship idents, the ads have now hit screens and will run throughout the BTCC season. Film advertisement created by Cogent, United Kingdom for Kwik Fit, within the categories: Automotive, Professional Services.

We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows. Digital advertisement created by Media Monks, United Kingdom for Signal, within the category: Health.

Film advertisement created by Uncommon, United Kingdom for ITV, within the category: Media.

IKEA’s newest Greenwich store is its most sustainable ever. In a bid to further reduce IKEA and its customers’ carbon footprints, a bespoke outdoor campaign repurposes posters as directional signage, encouraging people to travel to the store in the most sustainable way: on foot (or public transport if they don’t have the stamina). Outdoor advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

A landmark campaign for global whisky brand, Ballantine’s. ‘Too Good To Hide’ tells the story of three signature Single Malts that normally lie hidden inside of the famous blend. Exploring a fictitious ‘House of Ballantine’s’, we encounter locked doors, towering walls, safes and hidden corridors, as we make our way through the brand story to uncover three unique worlds. Driven by a sense of intrigue and revelation, discover the distinctive origin and flavour stories of each malt. The entire campaign was created in 3D, opening with this 2min ‘hero’ film, followed by cutdowns, social assets, and high resolution statics for digital, print, OOH and POS.