In northern Kenya’s vast Great Rift Valley, the village of Lagam sits nestled within the cliffs. Poverty and illiteracy are high but families hunger for education. Even so, 12 year old Pascalia loves to read – and every child loves a great story. Pascalia is one of the estimated 29 million people around the world who has beautiful, brand new books to read because of UK charity Book Aid International. Find out more about Pascalia and people like her or help send the next book by visiting bookaid.org.

Atomic’s striking new campaign and visual identity for the revamped Royal Opera House captures ballet and opera stars with a radical new technique to stunning effect. Captured over an intense three day shoot with photographer Giles Revell, we used a revolutionary technique to capture the shape and colour of movement, blurring the lines between the moving and still image. Film advertisement created by Atomic, United Kingdom for Royal Opera House, within the category: Recreation, Leisure.

Integrated advertisement created by Fold7, United Kingdom for Audible, within the categories: Electronics, Technology, Recreation, Leisure.

A creative spot for the Disruptor shoe line from FILA China by London-based director Max Hemmings. Disrupting the standard dance crew ad by trapping them inside a car, Hemmings plays with the tension between constrained and explosive movement Film advertisement created by Guerrilla, United Kingdom for Fila, within the category: Fashion.

UK Celebrity Jenny Éclair breaks the taboo of vaginal dryness by showing how to use Vagisan MoistCream. Film advertisement created by Driven, United Kingdom for Vagisan, within the category: Health.

Film advertisement created by WCRS, United Kingdom for Women's Aid, within the category: Public Interest, NGO.

Film advertisement created by Quiet Storm, United Kingdom for Yakult, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Robinsons, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, United Kingdom for Police Now, within the category: Public Interest, NGO.

Film advertisement created by St Luke’s, United Kingdom for Maltsmiths, within the category: Alcoholic Drinks.

Film advertisement created by Partners Andrews Aldridge, United Kingdom for Current Account Switch Service, within the category: Finance.

Marmalade is a leading car insurance company which specialises in insuring learner drivers and young drivers with a range of short-term and annual options on their own car or a car they borrow. They also offer an exclusive new car and insurance package. We were tasked to deliver a creative campaign to help build the brand. We drew on the insight that driving gives young people their first true sense of freedom. In a busy marketplace with a growing number of imitation products being introduced by generalist insurers, it was essential we created a campaign which would help the brand stand out, and resonate with both young drivers and their parents who often pay for insurance on their offspring’s behalf. With this in mind, Mr Marmalade was born. Mr Marmalade is a warm, genie-like character who always pops up just when you need him, helping young drivers with their insurance worries. The Mr Marmalade campaign launched on TV during the Love Island 2018 final, and is also running across OOH, print and digital. Film advertisement created by Cogent, United Kingdom for Marmalade, within the category: Finance.

In a world where increasing pressures are born behind screens, it's easy to let problems manifest. German Triathlete, Liz Kellerer, takes us to the wilderness of the Scottish Highlands to show us how wild swimming can help lead to both a healthy body and mind.

Glenfiddich and Space launch campaign to celebrate the release of unconventional ‘Fire and Cane’ whisky. Film advertisement created by Space, United Kingdom for Glenfiddich, within the category: Alcoholic Drinks.

Film advertisement created by Quiet Storm, United Kingdom for Haribo, within the category: Confectionery, Snacks.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Kerry Foods, within the category: Food.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line, within the category: Finance.

Film advertisement created by WCRS, United Kingdom for Green Flag, within the category: Finance.

Inspired by zany '90s kids commercials, in this 'live cartoon' slice of world building with product entertainingly integrated into the action, we meet Alice. She's a no nonsense, exceptionally skilled 12 year old. She'd also like to prove a point.

Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising. ‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output. It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights. Film advertisement created by MullenLowe Group, United Kingdom for Unstereotype Alliance, within the category: Public Interest, NGO.