Yarmulke Switch

We commissioned a veteran Jerusalemite maker to produce a Unique Yarmulkas, equipped with a special, internal, dandruff-detecting layer. Then we hijacked the existing Yarmulke distribution stand at the entrance to the site and turn our H&S Yarmulkes into a media channel by handing them out to visitors. After their visit to the wall, as the users take off their yarmulkes to give them back, our attendants would check the inside to see whether they have dandruff or not and H&S samples were distributed to those realizing they have dandruff. Experiential advertisement created by Grey, Israel for Head & Shoulders, within the categories: Beauty, Health.