Nissin apologizes to Brazilian consumers and creates a special package. The brand’s president comes forward to recognize that Nissin does not know how to cook the perfect ramen and signs the product’s special packages to highlight the Brazilians way of cooking. After 53 years of insistence on the ideal way of preparing the ramen, Nissin Foods surrended to the Brazilian way of cooking. The Brazilian public cooks the most famous instant noodles in the world the way they want, being able to make it even more delicious. The brand saw no alternatives other than recognizing that it does not know how to cook the “Perfect Nissin Lámen” in films, a special package and a promotion, which counts with the presence of the brand CEO, Mr. Takashi. Integrated advertisement created by Dentsu, Brazil for Nissin Lámen, within the category: Food.

Direct advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

The interventions were installed in three bars in the city of São Paulo, along with the message: “This is a stupid object. But drinking and driving is even more stupid.” Ambient advertisement created by FCB, Brazil for Sagatiba, within the category: Public Interest, NGO.

A campaign to remember Brazil’s worst environmental disaster. In November 2015, a mining dam collapsed in the city of Mariana, Brazil. 40 billion liters of toxic mud destroyed villages, left 19 people dead, hundreds homeless, and flowed down 600km to the sea, killing fish, flora and aquatic life, contaminating water sources in 30 cities along the way. Two years after the tragedy, people have forgotten what happened. The news doesn’t cover the subject anymore. Yet, no company or person has been punished. Just 2% of green areas and 10% of water sources have been recovered. Half of the people did not receive emergency help. And the final compensation for permanent damages have yet to be defined by Brazilian justice system. To raise awareness and bring the subject into the spotlight again, we created the movement #DontForgetMariana. We invited a Brazilian celebrity, the actress Mariana Ximenes, who happens to have the same name as the city where the catastrophe took place. Film advertisement created by Filadelfia, Brazil for Dont Forget Mariana, within the category: Public Interest, NGO.

In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons. Film advertisement created by Tech and Soul, Brazil for Instituto Sou da Paz, within the category: Public Interest, NGO.

Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Three artists were challenged to replace the brush by the famous Swiss brush teeth, the ink for toothpaste and screens by mirrors. Film advertisement created by BETC, Brazil for Curaprox, within the category: Health.

Film advertisement created by Candy Shop, Brazil for Mundo Livre FM, within the category: Media.

What is the very thing a Brazilian sports father fear the most? Seeing a son support the rival team. With that insight, Bandsports created the Anti-Rival Vaccine: an idea that used rivalry to support the children immunization campaign against H1N1. During an outbreak of the virus in São Paulo, we set up a special clinic for football enthusiasts. In there, consultation rooms were fully decorated with the colors of the four major São Paulo soccer teams. Doctors and nurses had jersey-like uniforms and even the syringes were customized. Fathers just had to choose a rival team and their sons H1N1 immunization took place at that team's room. The vaccines were the regular approved ones, only the environment changed. All to make children associate the pain of that experience with the rival, protecting them from the disease and from the wrong team. With Bandsports Anti-Rival Vaccine, sports fathers had two reasons to rest easy: no H1N1 and none of that rival nonsense. Ambient advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.

In 2018 one of the world’s greatest classics celebrates its 50th anniversary: the Big Mac. The only sandwich that’s present in all of McDonald’s restaurants around the world, Big Mac continues to conquer different generations and has made thus far without changing any of its ingredients. Since this cultural heritage deserves a historical celebration, Coca-Cola, another icon that is a perfect combination to the Big Mac, joins the brand for an unprecedented action developed by the ad agency DPZ&T: the Big Mac can, a limited edition Coca-Cola can with a design that alludes to the sandwich’s original recipe: two hamburgers, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun. Design advertisement created by DPZ&T, Brazil for McDonald's, within the category: Food.

Ambient advertisement created by Artplan, Brazil for IPTRAN, within the category: Public Interest, NGO.

Drawing attention to how the bureaucracy holds not only individual businesses, but the whole country’s economy, Endeavor Brazil – organization that supports entrepreneurship worldwide – has begun a movement to change this reality. Inspired by the "Stop" sign, the universal icon of stopping, the company launched “Bureaucracy Typeface”, an exclusive and totally personalized typeface created and designed by São Paulo based agency Tech and Soul. Film advertisement created by Tech and Soul, Brazil for Endeavor, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, Brazil for Vivo, within the category: Electronics, Technology.

Film advertisement created by McCann, Brazil for SBT, within the category: TV Promos.

Film advertisement created by Binder, Brazil for Match.com, within the category: Professional Services.

Digital advertisement created by David, Brazil for Burger King, within the category: Food.

Film advertisement created by Draftz, Brazil for Rosa Vermelha, within the category: Alcoholic Drinks.

Ambient advertisement created by Miami Ad School, Brazil for Livraria Cultura, within the category: Recreation, Leisure.

Ambient advertisement created by Mark+, Brazil for Posto do Guga, within the category: Electronics, Technology.