Brazil

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Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

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Brazil has over 8,000 refugees and 28,000 people who are waiting to get refugee status. And one of the major challenges they face is integrating into society. Many Brazilians are still prejudiced about refugees, mostly because they don't know their stories. And since Christmas is a time for people to come together, we would like to bring you closer to these people. The Migraflix platform team invited them to participate in the My Refugee Friend project, which will show the faces and tell the stories of these refugees. On the website, Brazilian families can invite a refugee to their home for Christmas. URL: www.myrefugeefriend.com Digital advertisement created by No Bullshit, Brazil for Migraflix, within the category: Public Interest, NGO.

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According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day. Digital advertisement created by FCB, Brazil for Congresso em Foco, within the category: Media.

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Digital advertisement created by Tech and Soul, Brazil for Uber, within the category: Transport.

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When it comes to soccer, it’s still usual to observe greater appreciation towards men players than to women players. Last year, because of the World Cup, Brazil saw more than 47 different big brands develop ads with players from the men's team. But there’s also a World Cup in 2019 – the Women's World Cup – and until by April, we'd seen zero campaigns praising the female athletes, the team, or even using them at all. Guaraná Antártica, which sponsors both Brazil men’s and women’s National Soccer Teams for 18 years already and admitting it hired very few women players in their advertisements, wishes to encourage other companies to open their doors to female players on their campaigns. With great talent on the field, they can also represent any other brand away from the four lines. And to help with this convocation, the best thing to do is to call some specialists on the subject. To do so, the soda brand is counting with the participation of striker Cristiane, midfielder Andressinha, and defender Fabi Simões in this campaign. Film advertisement created by AlmapBBDO, Brazil for Guaraná Antartica, within the category: Alcoholic Drinks.

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Film advertisement created by WBrazil, Brazil for Ipanema, within the category: Fashion.

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Through a portable radio transmitter, able to interfere in the radio frequency up to a 30 meters range, cyclists can warn drivers about their presence, ending the accidents caused by inattention, especially when cyclists are on the drivers' blind spot. Anybody can access the instructions on the website to build its own Safety Bike Radio. An App allows users to record their own messages and even transmit live. Audio advertisement created by Isobar, Brazil for 98FM, within the category: Electronics, Technology.

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Film advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.

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Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

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In 2020, BIA received around 95 thousand messages of offenses and sexual harassment. Although she is not a real woman, the number reveals a reality that women face. In the campaign, developed by Publicis Brazil, the interactions are represented by means voice-overs and projections on walls. Then, the film shows the change in tone of the BIA's responses, taking a strong stand against harassment. Previously, when the bank's artificial intelligence received some of those attacks, the answer was passive: “I didn't understand, could you repeat it?”, in an attempt to make the customer change the tone of the question. From now on, BIA becomes more direct, stronger, without subservience or passivity. “These words cannot be used with me and anyone else” and “It can be a joke for you. For me, it was violent” are some of the new feedback from the bank's artificial intelligence. The action is in line with UNESCO's “Hey Update My Voice” initiative. Integrated advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

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The film "Inspired by Nature" highlights that the most technological car of the category manufactured in Brazil is based on the night vision of the owl, the sense of direction of the horse and the 360 ​​degree look of the chameleon to evolve its applications. Production with cuts that blend the country's natural landscape and roads demonstrates that the Jeep Compass is also a vehicle for the fields. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.

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Film advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

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Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

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A game for english students to practice their pronunciation skills with Google's speech recognition service. Check it out at http://www.easywaytest.com Digital advertisement created by Loducca, Brazil for Easy Way, within the category: Education.

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Digital advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

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Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

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Digital advertisement created by FCB, Brazil for Smiles, within the category: Finance.

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Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

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For the most exclusive private condominium of Cascavel, we created a campaign to show the silence that brings you peace at the end of your day. Film advertisement created by Amexcom, Brazil for Colinas Golf Residence, within the category: Hospitality, Tourism.

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Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.




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