Karaoke Breathalyzer

Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive. Ambient advertisement created by Ogilvy, Brazil for Bar Aurora e Boteco Ferraz, within the category: Recreation, Leisure.