Film advertisement created by Dentsu, Brazil for Canon, within the category: Electronics, Technology.

Film advertisement created by Santa Clara, Brazil for Space Channel, within the category: Media.

Ambient advertisement created by Ogilvy, Brazil for Santa Cruz Skateboards, within the category: Personal Accessories.

URL: http://www.facemother.co FaceMother is an app that discovers the right gift for your mother. Sound Design: Combustion.ws Digital advertisement created by Morya, Brazil for Sicredi, within the category: Electronics, Technology.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Wedding march... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

Brazil talks about soccer 24/7 in all sorts of media. And since every major soccer league in the world has a signature song, we saw an opportunity to finally give the Orchestra some of the attention soccer always has. We invited Antonio Pinto, a Brazilian Hollywood composer, to write a song in partnership with musicians from Heliópolis. The song became the new São Paulo’s State Championship theme tune and was played during game openings and broadcasts, turning the championship’s visibility into free advertising for Heliópolis Orchestra. That was an orchestra that made the headlines in a country mad for soccer.

Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. We wanted people to be in contact with the brand where they most need their feet: On the streets. Ambient advertisement created by Propeg, Brazil for Vodol, within the category: Health.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Ambient advertisement created by Paim, Brazil for Polar Beer, within the category: Alcoholic Drinks.

Film advertisement created by Grã Filet, Brazil for 11:21, within the category: Food.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Hey… shhh… it’s coming. Happy birthday to you, happy birthday to you, happy birthday dear... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Jorginho is on the left, he’s got the ball and he is one-on-one with the full-back. Cut to the middle, Jorginho, got into the area, dribbled the goal keeper. It’s time, he’s going to score, there comes the goal, there comes the goal. Goa... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

Film advertisement created by DM9Rio, Brazil for Amnesty International, within the category: Public Interest, NGO.

Sound Design Raw Produtora De Audio Film advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by Ogilvy, Brazil for Fanta, within the category: Non-Alcoholic Drinks.

São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their misinformation left the beds still empty, while hundreds of people continue to sleep on the sidewalks. To change this reality and talk with this so specific target, who don’t have smartphone, social media profile or frequent access to the tradicional media, São Paulo City Hall decided to create a new communication channel, with a direct impact to the homeless people. Inviting 5 different street artists, they transform the roof of viaducts, place that only homeless people can see – and exactly at bedtime –, in a direct and effective media. Each artist (Galo, Randal, Pixote, Thassio and René Muniz) has had complete freedom to impress their own style on their graffiti, once it made clear that the new public shelters were dog friendly and nearby. For that, the agency had studied the best dimensions, position of the drawing, feasibility and all security measures. Like every street artwork, the 5 graffiti will be available indefinitely, depending on external factors independent of the public control. The main goal is that the biggest possible number of people in vulnerable situation and their dogs have the opportunity to sleep and dream with comfort, safety and dignity. Outdoor advertisement created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.

For the annual Winter Clothing Drive, a new way of collecting donations. Bring clothes to the shop instead of taking them from the shop. Ambient advertisement created by Loducca, Brazil for VillaLobos, within the category: Retail Services.

Many wars are happening in the world, but not all of them are noticed. So we went to the street with real audios of war, asking where the sounds came from. Then revealed the answer: the audios are from slum Complexo do Alemão, in Rio de Janeiro. The reactions show the reality. Experiential advertisement created by Voz das Comunidades, Brazil for Voz das Comunidades, within the category: Agency Self-Promo.

Film advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.