Film advertisement created by Publicis, Brazil for Habib's, within the category: Food.

Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology. We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead of selecting random images, the user must select which image has a piece of fake news. After the answer, a brief explanation with the true fact appears and the user can move on to comment. Every day, a different piece of fake news was shown, keeping readers up-to-date. In order to use the tool, just access metrojornal.com.br e comment on any news. Experiential advertisement created by Artplan, Brazil for Metro, within the category: Media.

He is the king of Stock Images. He is always with you, everywhere you go. He is omnipresent. He is The World's Most Downloaded Man. And now Câmera Clara Photography Studio will show you who he really is. Digital advertisement created by Filadelfia, Brazil for Camera Clara, within the category: Professional Services.

Film advertisement created by McCann, Brazil for L'Oreal, within the category: Health.

Film advertisement created by Candy Shop, Brazil for Mundo Livre FM, within the category: Media.

Film advertisement created by FCB, Brazil for Zap, within the category: Professional Services.

Experiential advertisement created by Marcel, Brazil for Instituto Homem Pantaneiro, within the category: Public Interest, NGO.

An experiment to make music with television. A guitar hooked to the TV in a way that its notes modulate the sound of MTV shows. Check these short films with famous brazilian guitar players: Ambient advertisement created by Loducca, Brazil for MTV, within the category: Media.

Digital advertisement created by JWT, Brazil for ONG Florescer, within the category: Public Interest, NGO.

Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.

What do you think of the person on the other side? Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Direct advertisement created by Geometry Global, Brazil for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.

Advertising Agency:
 Mullen Lowe Brasil, Sao Paulo, Brazil Direct advertisement created by Lowe, Brazil for Velocita, within the category: Public Interest, NGO.

Women often carry the burden when it comes to household chores, and have historically endured the double burden of a career and the social pressures of caring for their homes and families. According to an IBGE survey in 2020, women spend twice as much time as men on household chores. Brastemp has launched an initiative this month with "Household chores are everyone's chores" – a new campaign created by FCB in partnership with consulting company Think Eva, aimed at promoting the equal division of household chores among men and women. Brastemp leads the conversation from a unique perspective – and a fact that Think Eva identified at Brastemp's request: women on average spend four years of their lives doing laundry. This is a time that men are free to use for personal development, career advancement, leisure, or simply resting. In order to promote awareness about the subject, Brastemp is also extending the debate to its product line, by "launching" a fictitious washing machine dubbed "Brastemp Shareding Edition." The launch of the new product is meant to drive home that laundry is a chore to be shared by everyone, not only women. Film advertisement created by FCB, Brazil for Whirlpool, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by Ogilvy, Brazil for Hasbro, within the category: Toys.

Ambient advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Since the law of transportation made the use of the belts on the front seat compulsory, this became a habit for Brazilians. Unfortunately, this same habit does not happen when sitting in the back seat. To remind and educate the Brazilian population of the importance of using seat belts also in the back seat Aktuellmix has created an action, where covers were placed in the taxi banks, which simulate the dashboard of the car, and it carries the following message: “If you were in the front seat, you would have your seat belt on by now.” Direct advertisement created by Aktuellmix, Brazil for Trânsito Amigo, within the category: Public Interest, NGO.