Sound Producer: Timbre/Art.Sound Ambient advertisement created by FCB, Brazil for Hewlett-Packard, within the category: Electronics, Technology.

Audio advertisement created by TBWA, Brazil for Radio Transamerica, within the category: Media.

Graffiti throughout the city of São Paulo portraying female nudes is the new ally of the Liga do Rosa (Pink League), a movement launched by A.C. Camargo Cancer Center focusing on the importance of breast cancer awareness, prevention, and early diagnosis. With the concept created by the JWT Agency, the campaign “Tinta contra o câncer,” ("Paint against cancer") has the participation of graffiti artists who allowed their work to be used for an urban intervention that concerns mastectomy (breast removal surgery). It works like this: A type of pasted paper over the art work creates the effect that one of the breasts in the drawing was removed. Each work of graffiti used in the action, located in areas of large circulation and culture in São Paulo such as Praça da República, Rua Luminárias, Avenida Ataliba Leonel, receives the tagline "Qualquer mulher pode ser vítima do câncer de mama" (“Any woman can be a victim of breast cancer”), accompanied by sayings about the "Outubro Rosa" movement and the hashtag #LigaDoRosa. Although it is a street action, the campaign gained strength on social networks with the replication of images on the web and the dissemination of the video-case. In addition to addressing the importance of prevention and early diagnosis of the disease, the proposal of this campaign in portraying a mastectomy is to show that the removal of the breast is far from representing the loss of femininity and love for life. “A scar in the same place where there used to be a breast does not represent a defeat, but rather the confidence to overcome the disease. Every woman undergoing treatment is a warrior because her focus is to fight for her life," says surgical oncologist and Director of A.C. Camargo Breast Center Maria do Socorro Maciel. According to the CCO of the JWT Agency, Ricardo John, the fact that graffiti is an art form that is so common in the city can contribute to raising awareness for a large number of people besides just women.“Since it is intended for a diverse audience, the campaign can also reach adolescents and men who, in their role as children, boyfriends, fathers, and husbands, can help influence the awareness and prevention of the disease,” he says. "We pushed the boundaries in terms of the consequence of the problem, which is the image of a mastectomy, while taking care not to be too shocking,” says John, referring to the graffiti option. Outdoor advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Public Interest, NGO.

Direct advertisement created by Geometry Global, Brazil for Coca-Cola Light, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, Brazil for Mix Brasil, within the category: Recreation, Leisure.

Digital advertisement created by Marcel, Brazil for Instituto Beaba, within the category: Public Interest, NGO.

Film advertisement created by Tech and Soul, Brazil for Bienal Sao Paulo, within the category: Recreation, Leisure.

Digital advertisement created by JWT, Brazil for 91 Rock, within the category: Media.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by FCB, Brazil for Hope, within the category: Fashion.

Digital advertisement created by Tif, Brazil for Detran PR, within the categories: Public Interest, NGO, Transport.

Ambient advertisement created by Havas, Brazil for SOS, within the category: Public Interest, NGO.

Islanded with Beats: Beats, a beverage brand of Ambev, made the first reality show in the history of Instagram in Brazil. “Islanded with Beats”, a partnership with the agency WMcCann and Endemol Shine Brasil, was led by Brazilian pop star Anitta (52.2 million followers) and ten of her friends (influencers), who participated in competitions and challenges. The reality show was broadcast live on Beats' Instagram, using all formats to stimulate an unprecedented interaction between islanded influencers and Beats fans. The brand also used Twitter to increase interaction and YouTube to broadcast a two-hour show, also live. The result was surprising. In just 72 hours, the brand got 1.3 million new followers, soaring from 200 thousand to 1.5 million. The first episode alone reached 2 million views in 12 hours, organically. In total, there were 3 days of live coverage, showing everything that was happening on the island, divided into 5 episodes. Together, the episodes reached 10 million views, were 4x on Twitter's Trending Topics. For 15 days, the reality show's communication explored all of Instagram and much of Twitter, serving plural, festive and real-time content in Stories, feeds, live and IGTV - conquering 211 million organic impressions. To finish the action, the brand also had a promotion so that five people could enjoy the island after filming. Beats Zodiac: Beats Zodiac is an entirely new line of party drinks inspired by the stars. An idea that, along with its collectible cans and mixable flavors, was thought to help young people approach and flirt in the clubs and social networks. The Zodiac creates conversation and opens an entirely new universe of content around the brand. After all, everyone has a star sign, so there's a Beats Zodiac for you. More than this, everyone has an opinion about it, especially about other peoples 'star signs. Not to mention the possible combinations and discussions around it: does your star sign match your crush? Every Beats Zodiac flavor was created to be mixable and to deliver a new experience encouraging our customers to explore more of the range. To launch Beats Zodiac, WMcCann invited Anitta – Brazilians pop star - and other 11 influencers to represent and portray each of their signs in the night outs. 12 new films were revealed on Beats' social media channels and on digital media. Each of them portrayed how each sign behaves when partying starring the actors Thiago Martins and Rodrigo Simas, singer Gretchen, Urias, WC on Beat and Xamã; in addition to influencers Bielo, Lais Oliveira, Gabi Lopes, Thais Carla and Tati Zaqui. Each can will also transport consumers to an exclusive website via QRCode. In the universe of Beats Zodiac, it will be possible to have access to the horoscope of the day, drink suggestion and a series of content about relationship with astrologer Vitor de Castro. To play with this novelty, Beats launched cards inspired by the zodiac signs, the #ZodiacMatch. With a range of content created exclusively for Instagram, in addition to Stories and IGTV, Vitor di Castro explores the universe of Beats Zodiac mix cards, among the drink lovers, demonstrating how to mix flavors in a fun way. Integrated advertisement created by McCann, Brazil for Beats, within the category: Alcoholic Drinks.

Film advertisement created by FCB, Brazil for SKY, within the category: Media.

Film advertisement created by BBDO, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.

Thiago Baltar, Douglas Junior Ambient advertisement created by FCB, Brazil for ArtCenter, within the category: Professional Services.

Ambient advertisement created by Mark+, Brazil for Unimed, within the category: Finance.

Alcohol and cellphones are the leading causes of death in traffic. How to show that this combination goes against life? Upon realizing that the structure on the back of the plates resembles a cross, a new signage was developed. Outdoor advertisement created by Mark+, Brazil for Nissul Renault, within the categories: Automotive, Public Interest, NGO.

Digital advertisement created by Grey, Brazil for The Human Rights Foundation, within the category: Public Interest, NGO.

To launch it’s more recently notebook line in São Paulo, multinational Korean company, Samsung, made use of the most loved technology tool nowadays, the Drones. The action was created by Agência TUDO, from Grupo ABC, that made the launchings, line Ativ from Samsung, reach the event carried by the Drones, going through an audience bigger then 200 people. The main point was to impact the public by showing the mobility and lightness of the notebooks. Despite the alluring arrival, the Drones executed a choreography embedded with a projection in a huge screen settled in the stage, performing a real ballet to entertain the guests during a video presentation with the features of the product. Ambient advertisement created by Tudo, Brazil for Samsung, within the category: Electronics, Technology.