Brazil
Our mission was get featured on Black Friday and also position Hering, a traditional clothing brand in Brazil, as cool and current for the younger crowd. So, along with Steal The Look, a leading fashion portal, we offered exclusive deals to the clients through a game based on the temporary availability of the content on Snapchat. Digital advertisement created by BETC, Brazil for Hering Store, within the category: Retail Services.
Experiential advertisement created by Ogilvy, Brazil for Coniacc, within the categories: Health, Public Interest, NGO.
Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.
I choose to be open to world. I choose to be Sphere. Film advertisement created by Mestra Comunicação, Brazil for Sphere International School, within the category: Education.
Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.
To remind Amazonian women to take their yearly Pap test, a flower that blooms once a year. Ambient advertisement created by Ogilvy, Brazil for Hermes Pardini, within the category: Health.
New experiment of Red Balloon, to show Brazilian kids can speak English better than native speaker celebrities on Twitter! Red Balloon, the leading English School for Kids in Brazil, did it with 8 to 13-year-old students checking their favorite celebrities' tweets. Digital advertisement created by Ogilvy, Brazil for Red Balloon, within the category: Education.
"Brazilians are an unique species, intriguing beings full of peculiarities. This study finally confirms what we’ve been suspecting for a while: it must have something to do with all this cocoa from the Garoto chocolates that we’ve been eating for generations," says Rafael Donato, DAVID’s Creative VP. The campaign will also unfold on social media, under the concept "Only Cocoa Explains". The “Garotinho” boy, brand icon, received a make-over and is the protagonist of several advertising pieces. Film advertisement created by David, Brazil for Nestle, within the category: Food.
The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives we created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.” Digital advertisement created by Propeg, Brazil for Hematology Institute of Bahia, within the category: Public Interest, NGO.
Audio advertisement created by Grey, Brazil for Rolling Stone, within the category: Media.
For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson. Digital advertisement created by Saatchi & Saatchi, Brazil for SESC_Videobrasil, within the category: Recreation, Leisure.
Ambient advertisement created by NBS, Brazil for BASF, within the category: House, Garden.
Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.
Direct advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.
Ambient advertisement created by Blu, Brazil for Fundação Grupo Boticário, within the category: Public Interest, NGO.
Direct advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.
Ambient advertisement created by Artplan, Brazil for Niely Cosméticos, within the category: Health.
Direct advertisement created by Wieden + Kennedy, Brazil for Heineken, within the category: Alcoholic Drinks.
http://wordmap.co Digital advertisement created by Loducca, Brazil for Easy Way, within the category: Education.
Ambient advertisement created by BBDO, Brazil for Audi, within the category: Automotive.