APADA, the Parents and Friends Association for Deaf and Hard of Hearing People is a Brazilian NGO that inserts socially deaf and hard of hearing children and adults offering basic education, courses, psycho-pedagogical support and job-market insertion. The association, which depends entirely on donations from companies and individuals, had a problem: it was not known. And no one donates to someone they don’t know. The challenge was to create a low-budget engagement action that could generate curiosity and attract public attention, creating a network of people who cares and sensitizing people to the cause. The idea? We use the voice of those who can speak to give voice to those who cannot. So, we developed a mobile and desktop platform that enabled users to donate their voice to real deaf and hard of hearing people through a video dubbing app. The users could tag up to three friends and invite them to donate their voices as well. The action had great repercussion in the Brazilian media. As a result, the number of page views on the organization's donation page has increased in 200%. Film advertisement created by Propeg, Brazil for APADA, within the category: Public Interest, NGO.

Film advertisement created by Filadelfia, Brazil for Aeromusica, within the category: Media.

Ambient advertisement created by FCB, Brazil for Carrie, within the category: Media.

For c6 Bank, investment success is linked to mindfulness. Film advertisement created by Tech and Soul, Brazil for C6 Bank, within the category: Finance.

Film advertisement created by Agência UM, Brazil for University Guarulhos, within the category: Education.

Ambient advertisement created by Geometry Global, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Emice, Brazil for Turquesa Motel, within the category: Transport.

Film advertisement created by CP+B, Brazil for Johnnie Walker, within the category: Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, Brazil for Comedy Central, within the category: Media.

Digital advertisement created by VML, Brazil for Plenitud, within the category: Health.

Art Directors Ricardo Sanchez, Maurício Senise, Jorge Yoshida Digital advertisement created by Momentum, Brazil for Cia Jogo de Cena, within the category: Recreation, Leisure.

THE TRAJECTORY OF BRAZILIAN WOMEN IN THE ENVIRONMENT OF TEACHING IS PERSEVERANCE. TO CELEBRATE THAT FORCE, Univel presents a project that contemplates the history of women in education, especially those struggles to conquer a space in the University education. Integrated advertisement created by DBPV, Brazil for Univel, within the category: Education.

Film advertisement created by BBDO, Brazil for Revista Veja, within the category: Media.

A lot needs to be compromised to take care of a microcephalic baby but the dream of a higher education doesn't need to. Amidst the Zika Virus epidemic in 2016 a frightening number of pregnant Brazilian women were affected, giving birth to children with special needs. Many were abandoned and forced to quit their jobs. The Mães Produtivas Project of the University UNINASSAU is responsible for giving away full online higher education scholarships to these mothers so they don't have to abandon their dreams. Now education and love are tied together. Experiential advertisement created by Agência UM, Brazil for UNINASSAU, within the category: Public Interest, NGO.

Every 5 minutes, a woman is assaulted in Brazil. But most of those women who suffer from domestic violence are too afraid to report their aggressors and use simple excuses to explain their injuries. We saw in that an opportunity to show how hard it is to notice those signs, but there's still a way anyone can help: we only need to be a litlle bit curious. To get interested. To search for more. We wanted to show that curiosity can save lives. We asked the most influential brazilian female celebrities to post those excuses on a series of enigmatic sentences: "It was a stair fall.", "It was the shower faucet", and others. It aroused people's curiosity. The fans noticed that the posts were edited and clicked on the Edited button. Then they saw our message. A Facebook feature turned into a new free media showing that curiosity can save assaulted women's lives. Digital advertisement created by Agencia3, Brazil for Disque-Denúncia, within the category: Public Interest, NGO.

Digital advertisement created by Media Contacts, Brazil for Citroën, within the category: Automotive.

In 2016 they're celebrating 30 years of operations in Brasília, Brazil's capital and we were tasked to develop an activation that would celebrate the anniversary, raise donations and show the actual patients (kids) that it is possible to overcome the disease and have a better life. So we figured a way to literally place positiveness on the heads of kids with cancer. Chemo Scarf Stories is a movement where ex-patients were invited to write down their positive stories in personalized head scarfs used by patients. Direct advertisement created by Fields360, Brazil for Abrace, within the category: Public Interest, NGO.

Outdoor advertisement created by Blackninja, Brazil for Secretaria de Saúde de Pernambuco, within the category: Public Interest, NGO.

For Children's Day, a chain of drugstores created a way to reuse the cardboard boxes that are commonly used to accommodate the donations of toys for needy children. They printed Paper Toys on the sides of the boxes to increase the number of toys donated. For children, in addition to gaining more toys, they could also have fun cutting, gluing and assembling the Paper Toys. Direct advertisement created by Talent, Brazil for DPSP Group, within the category: Public Interest, NGO.

Film advertisement created by Havas, Brazil for DIA, within the category: House, Garden.