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What Makes Brazilians So Unique?
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WVA
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Brazil
"Brazilians are an unique species, intriguing beings full of peculiarities. This study finally confirms what we’ve been suspecting for a while: it must have something to do with all this cocoa from the Garoto chocolates that we’ve been eating for generations," says Rafael Donato, DAVID’s Creative VP. The campaign will also unfold on social media, under the concept "Only Cocoa Explains". The “Garotinho” boy, brand icon, received a make-over and is the protagonist of several advertising pieces. Film advertisement created by David, Brazil for Nestle, within the category: Food.
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