Film advertisement created by Y&R, United States for Cirque Du Soleil, within the category: Recreation, Leisure.

Film advertisement created by MullenLowe Group, United Kingdom for Sloggi, within the category: Fashion.

Digital advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by &Co, Denmark for Velux, within the category: House, Garden.

Ambient advertisement created by Leo Burnett, United States for The Art Institute of Chicago, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, El Salvador for Colonfine, within the category: Pharmaceutical.

Insight: Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents. Solution: We made an emotional social experiment video (TV and online) featuring interviews with expecting dads who were challenged to state the sacrifices they are willing to make in order to be closer to their baby. All expectant dads were ready to make extensive lifestyle commitments (work, friends, hobbies, etc...) but when it came to their beards, they were reluctant… until we introduced them to the "Skin To Skin" research findings. Content advertisement created by Grey, Israel for Gillette, within the category: Health.

A few days ago, Diesel secretly opened an authentic knock-off store called Deisel on Canal Street, very far from Fifth Avenue or the other fashion landmarks, and right in the heart of New York City’s most famed fake-fashion destination. The unsuspecting shoppers probably did not realize then, but the items they bought at the Deisel store were actually one-of-a kind pieces specially crafted by Diesel design team disguised with fake Deisel branding. Those lucky shoppers took home some rare pieces, very likely to become collector’s items. Operating in the original style of its Canal Street neighbors, the store’s interiors and selling experience played out authentically, and the whole experiment was caught in a video that celebrates those who are brave enough to venture off the beaten path to find their own unique style. Film advertisement created by Publicis, United States for Diesel, within the category: Fashion.

Integrated advertisement created by Publicis, Mexico for Propuesta Civica AC, within the category: Public Interest, NGO.

Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Eureka, Spain for Eureka, within the category: Agency Self-Promo.

Princess Cruises launched its first advertising campaign written and produced specifically for its international markets, titled "Princessa." It showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.

Film advertisement created by Lg2, Canada for Québec Original, within the category: Hospitality, Tourism.

In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why we made a social experiment never done before, in order to make a student open his eyes on what his future could be if only he starts believing in himself. Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

The word "passarela" has two meanings: catwalk and footbridge. Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Film advertisement created by M&C Saatchi, Australia for AIME, within the category: Public Interest, NGO.