Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

In these crazy times Burger King wants to make sure you can always get a Whopper, even when fire falls in the wrong hands. The 'Just In Case Whopper' is the first whopper we hope you never have to order. Film advertisement created by Miami Ad School, United States for Burger King, within the category: Food.

IBM has been the official technology partner of the US Open since 1990, providing scores, stats and insight to tennis fans across the world. In 2018, we wanted to raise awareness for how integral the brand’s technology is to tournament operations and for enhancing fan enjoyment of the game – and ultimately, how the same technology is being used to change the world. Combining abstract tennis iconography, artful data visualizations and interactive games, the 2018 IBM Fan Experience showed fans how IBM uses artificial intelligence (Watson) to see, hear and understand emotion – capturing and delivering exciting moments and in-depth match insight, and ultimately improving the game experience. Fans could test Watson’s abilities through a 3-part interactive challenge, and learn how this same technology is being used to address complex world issues, from identifying problems with cars and trains to diagnosing and treating cancer. Results: Total visitors: 7,113 1000+ hours of engagement Experiential advertisement created by GPJ, United States for IBM, within the categories: Electronics, Technology, Sports.

Film advertisement created by The Richards Group, United States for Creative Planning, within the category: Finance.

Film advertisement created by Zambezi, United States for TaylorMade, within the category: Sports.

There are now more quitters in Ireland than smokers. This is an incredible first, and this ad marks this milestone with a celebration. That more and more of us will survive. Film advertisement created by BBDO, Ireland for HSE, within the category: Public Interest, NGO.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.

For their new Shower Foam, Dove Singapore wanted to do something cute and creative. So we built a Facebook AR camera filter where a shower head appears and the screen fills up with foam when a user smiles! It ends with the product showing on the bottom left and a cute little duck floating on the foam. Users can try this Dove Facebook AR camera filter here - https://www.facebook.com/fbcameraeffects/tryit/581917858870841. This Facebook Augmented Reality experience was built by digital and creative tech agency, alivenow - https://www.alivenow.in/FacebookARfilters Digital advertisement created by AliveNow, Singapore for Dove, within the category: Beauty.

The campaign, set in a highly-virtual, almost dream-like world in which the casino games come to life, showcases the thrill and adrenaline rush of winning in order to personify the thrill of playing in SMC. The “All Thrill 3.0” campaign allows SMC to remain top of mind to all guests when they’re ready to play and feel the thrill of winning, appealing not only to the older but also younger generations of players. Film advertisement created by Pitch, United States for San Manuel Casino, within the category: Recreation, Leisure.

Through the use of visually sophisticated and conceptual animations, the ad campaigns capture the essence of Dell's three new product launches: the new OptiPlex 7071 Tower – a premium business desktop designed for maximum VR performance in a sleek, compact design; the OptiPlex 7070 -- a new form factor providing a fully modular desktop experience; and the 5300/5400 Dell Latitude 2-in-1 with Chrome Enterprise OS. Integrated advertisement created by Dell Blue, United States for Dell, within the category: Electronics, Technology.

1 in 7 Ukrainian women will face breast cancer during her lifetime. Half the times the illness will claim its victim’s life. The best solution in preventing the disease is getting regular checkups. Women, especially those already having bad suspicions, tend to believe that until the diagnosis is heard, there’s a glimpse of hope that the illness will just go away eventually. That’s why convincing Ukrainian women to see a breast physician before it’s too late have become our main challenge. We get an insight from women diagnosed with breast cancer on the late 3rd-4th stage, that what holding held them back from getting a checkup sooner was the fear of bad news that "paralyzed" any further actions. However, there also could be a positive example and encouragement for other women from those who have already been in those shoes. We decided to give the women an example of courage at the very moment when they think about their breasts the most – while buying a bra. That’s how a special BRAve collection was born in cooperation with local lingerie manufacturer. Ladies who have sewed the bras became the first brave women to go through breast examination on this initiative, to now pass on the bravery baton to a woman with a handwritten note attached to each item from the special collection. We presented BRAve collection to media and influencers to launch our brave relay in social and traditional media. A beautiful mini film told the inspiring story of seamstresses and directed their message to other women: be BRAve. Film advertisement created by Be-it, Ukraine for Avon, within the category: Health.

Film advertisement created by Wing, United States for Pickupmydonation.com, within the category: Public Interest, NGO.

DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate. Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com. Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM Film advertisement created by TracyLocke, United States for Consumer Healthcare Products Association, within the category: Health.

Brazil has over 8,000 refugees and 28,000 people who are waiting to get refugee status. And one of the major challenges they face is integrating into society. Many Brazilians are still prejudiced about refugees, mostly because they don't know their stories. And since Christmas is a time for people to come together, we would like to bring you closer to these people. The Migraflix platform team invited them to participate in the My Refugee Friend project, which will show the faces and tell the stories of these refugees. On the website, Brazilian families can invite a refugee to their home for Christmas. URL: www.myrefugeefriend.com Digital advertisement created by No Bullshit, Brazil for Migraflix, within the category: Public Interest, NGO.

URL: http://www.devastatingexplosions.com Digital advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players took part in an activity that called on them to use their minds The Audi Mind Race is a technological challenge, which features miniature Audi R18 e-tron quattro cars which the players moved through their own mind, as the energy generated by the players' brains powered the vehicles. The race track features a fast moving object detection and real time projection mapping that follows the cars performances. Ambient advertisement created by DDB, Spain for Audi, within the category: Automotive.

Created to support Just Eat official sponsorship of Milan Pride 2019, “Just Amore” is the struggling love story between a slice of pizza and a pineapple aiming at turning a polarizing meal into a symbol of freedom of choice. Because “no match is a wrong match”. Film advertisement created by AKQA, Italy for Just Eat, within the category: Food.

With this, we want to get the world's biggest signatures bank for human rights petitions. And the idea is quite simple. A man is running through the city and we listen to him remembering what he went through. He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. At the end, we direct people to sign our petitions on the microsite attached on the Portuguese Amnesty Website: http://www.amnistia-internacional.pt/daoteunome Digital advertisement created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.

Every 5 minutes, a woman is assaulted in Brazil. But most of those women who suffer from domestic violence are too afraid to report their aggressors and use simple excuses to explain their injuries. We saw in that an opportunity to show how hard it is to notice those signs, but there's still a way anyone can help: we only need to be a litlle bit curious. To get interested. To search for more. We wanted to show that curiosity can save lives. We asked the most influential brazilian female celebrities to post those excuses on a series of enigmatic sentences: "It was a stair fall.", "It was the shower faucet", and others. It aroused people's curiosity. The fans noticed that the posts were edited and clicked on the Edited button. Then they saw our message. A Facebook feature turned into a new free media showing that curiosity can save assaulted women's lives. Digital advertisement created by Agencia3, Brazil for Disque-Denúncia, within the category: Public Interest, NGO.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.