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Content advertisement created by BBDO, Australia for Weis, within the category: Confectionery, Snacks.

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Ambient advertisement created by Lowe, France for KFC, within the category: Food.

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One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.

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Film advertisement created by Mechanica, United States for Forcepoint, within the category: Professional Services.

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Publicis Groupe has decided to make a donation to Make-A-Wish kids this year. The delivery has been misplaced in Mr Levy's office. Synchronise your smartphone with your desktop to take control of the claw and help him wrap up the presents. Digital advertisement created by Publicis, France for Publicis, within the category: Agency Self-Promo.

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For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. An avid basketball fan, Jayden wished for a custom pair of kicks, but we knew we could step it up. Inspired by the fire in his fight, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefitting the Children’s Wish Foundation of Canada, visit kingjay.org and join the kingdom. Because together is stronger. Film advertisement created by Mosaic, Canada for Children’s Wish Foundation, within the category: Public Interest, NGO.

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The film starts with an idyllic realm of babbling brooks and relaxing background music. What we see next are 3 pandas performing tai chi on stepping stones, the scene getting more and more soothing. What follows is a cut to more real and familiar surroundings where we see a baby having had Sudcorem applied and looking visibly soothed. The voiceover by Kathy Burke reads ‘ahh that was soothing wasn’t it’. Cut to end frame with a range of pack shots balanced in perfect harmony as though they’re pebbles. Film advertisement created by McCann, United Kingdom for Sudocrem, within the category: Health.

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Film advertisement created by Ogilvy, India for Titan, within the category: Personal Accessories.

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Miller Lite is bringing a limited number of its dark-colored Offline Cans to bars across the country to inspire more drinkers to take a break from social media and spend time with friends over a beer. The limited-edition matte black cans will be available in more than 500 bars and taverns in 27 states starting this week. Miller Lite’s Offline Can will be supported by two new TV ads, social media and a point-of-sale marketing campaign that aims to inspire drinkers to invite friends for a night out over Miller Lite. In select bars where the cans are available, Miller Lite will reward some drinkers for going offline with their own Miller Lite Offline Can, where permitted and while supplies last. Using Facebook’s new “SideFlix” technology, bargoers can invite their friends to join them in putting down their phones and “going offline.” If the group collectively puts their phones down for 30 minutes, they could be eligible to receive a Miller Lite Offline Can. Integrated advertisement created by DDB, United States for Miller, within the category: Alcoholic Drinks.

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For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores. Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign. The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun. Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.

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Film advertisement created by Immersion Creative, Canada for Sempio, within the category: Food.

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Film advertisement created by Krow, United Kingdom for FIAT, within the category: Automotive.

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By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service. Ambient advertisement created by McCann, India for Chennai Traffic Police, within the category: Alcoholic Drinks.

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Film producer: La Joya Producciones Film advertisement created by Grey, Spain for ONO, within the category: Gaming.

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Digital advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

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Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting. Integrated advertisement created by ici Barbès, France for Institut National du Cancer, within the category: Public Interest, NGO.

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Film advertisement created by 22squared, United States for Shoe Carnival, within the category: Retail Services.

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Film advertisement created by Ogilvy, Kuwait for Burger King, within the category: Food.




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