Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.

Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

Digital advertisement created by Rethink, Canada for Sports Experts, within the category: Retail Services.

Ambient advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.

Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone's dining room. In the ads, a family has settled into dinner and someone won't get off their phone. Only instead of a surly teenager or precocious child, it's a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner. Film advertisement created by Goodby Silverstein & Partners, United States for Common Sense Media, within the category: Media.

Film advertisement created by Rapp, United Kingdom for Laithwaite’s Wine, within the category: Alcoholic Drinks.

Unusual abilities coded in Ukrainian folklore and nurturing our culture are supplemented in modern life with the help of amazing capabilities of Samsung Galaxy Note 8. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Film advertisement created by Publicis, United States for CoorDown, within the category: Public Interest, NGO.

Film advertisement created by Circus Maximus, United States for Roman, within the category: Health.

Film advertisement created by la comunidad, United States for Victoria, within the category: Alcoholic Drinks.

Film advertisement created by Mekanism, United States for MOD Pizza, within the category: Food.

Louder.me is a service for searching and publishing high-quality indie music, which was designed for a demanding listener. The uniqueness of the service is the opportunity for modern non-profit musicians to stand out in the flow of commercial music without financial production. This is underground content for modern people.

Google Data Studio helps marketers create rich, interactive data reports by pulling from live data sources. So reports that would typically take days to create can now be designed and published in a fraction of the time. To promote Data Studio for a YouTube audience, we created a TrueView ad that finds humour in the everyday by showing what's possible when you have too much time on your hands. Digital advertisement created by Across the Pond, United Kingdom for Google, within the category: Electronics, Technology.

Ambient advertisement created by Salles Chemistri, Brazil for Discovery Channel, within the category: Media.

Film advertisement created by Plataforma, Uruguay for Dr Selby, within the category: Beauty.

We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly. Digital advertisement created by The Creative Circus, United States for Budweiser, within the category: Alcoholic Drinks.