Fast & Safe

Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend. Ambient advertisement created by Leo Burnett, Norway for Norwegian Public Roads Administration, within the category: Public Interest, NGO.