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Film advertisement created by Rethink, Canada for Canadian Men's Health Foundation, within the category: Public Interest, NGO.

Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula. Film advertisement created by Bruketa & Zinic, Croatia for Addiko, within the category: Finance.

On a dark background, several people make the "Mannequin Challenge" in everyday situations, talking, watching TV and so on. Meanwhile, the locution presents a couple fight, in which the man attacks his wife / girlfriend. At the end of the video, appears the concept that invites people who witness or know this situation, "do not just stand there." Film advertisement created by 100 Graus, Brazil for Institu Maria da Penha, within the category: Public Interest, NGO.

Film advertisement created by Plum14, United States for CarGurus, within the category: Automotive.

In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view. Film advertisement created by Y&R, Chile for Contrapunto Book Store, within the category: Retail Services.

The story begins on what appears to be a hermit waking up in the woods from a really long sleep. He staggers around groggily, plunging himself into a nearby pond. This begins his rebirth as it were. The musical score builds throughout as he bursts out of the water. He then proceeds to shave off the beard with a Base Camp X axe. Hair flying everywhere, he transforms himself into a clean-cut businessman ready to take on the rigors of the world outside of the forest. Of course his cellphone buzzes, revealing over 10,000 new messages…just like the rest of us after a great weekend escaping reality.

The internet has allowed us to eradicate geographical boundaries and tear down barriers against free speech. But it also has allowed hate groups tor reach out to potential recruits and radicalise them. White supremacists. Anti-LGBT hate groups. Even terrorist organisations like Daesh (also known as ISIS). While their aims may be fundamentally different, their journey seems chillingly similar: brutal bloodshed and destruction in the real world that started with radicalisation in the online world. What’s even more frightening how a lot of these recruits are merely insecure or margnisalised youth struggling to find their place in the world. In fact, some of the online recruitment and engagement campaigns run by these hate groups could put some brands to shame. With active social media engagement involving their own twisted versions f internet memes, forums numbering hundreds of thousands, and even slick pieces of branded content. Digital advertisement created by Miami Ad School, Mexico for Google, within the category: Electronics, Technology.

Amazon fresh stocks local produce, from the places made by people you know and love, No matter what, it's more than just the food, its the friendships that come's with it, even when you can't make it to your favourite local, Amazon fresh is there to help. Because nothing brings people together like good food. Film advertisement created by Leeds Arts University, United Kingdom for Amazon, within the category: Retail Services.

Ambient advertisement created by BBDO, Italy for Huawei, within the category: Electronics, Technology.

Film advertisement created by Partners Andrews Aldridge, United Kingdom for Current Account Switch Service, within the category: Finance.

Film advertisement created by Turne, Italy for Ideabellezza, within the category: Beauty.

2019 Clio Juror: Stina Lütz Film advertisement created by TBWA, Finland for Telia, within the category: Electronics, Technology.

Kids learn things even when they’re not taught them. Television and the expectations of the adults around them shape their outlooks, often with unintended consequences. In Belgium, school network Samen Onderwijs Maken asked kids to take part in an experiment with unsettling results. Directed to pick a colored pencil to use to fill in “skin color” on a drawing of a person, every child picked the light pink shade. Even kids with skin tones much better matched by other pencils in the box picked pink. So SOM and TBWA Belgium created a box of pencils with seven different shades—The Skin Color Collection—to redefine what kids think of as the right color for skin. Direct advertisement created by TBWA, Belgium for Samen Onderwijs Maken, within the category: Education.

In Chile are more cellphones that people, making a giant consumption around this device, practically people buy a new phone by year. But what happens with all those abandoned devices They finally become electronic waste, positioning Chile as the biggest productioner of electronic waste in whole Latin America. To change this reality the most important TELCO in Chile launched to the e-service market a new high-technology service. Integrated advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

Digital advertisement created by BBDO, Costa Rica for Territorio de Zaguates, within the category: Public Interest, NGO.

In 2018 the data breach scandal of Facebook and the fear of foreign governments spying on ordinary citizens has headlined most international media – and caused people around the world to worry about the security of their personal data. Now Interflora taps into the fear of the potential misuse of personal data. Using a documentary style, in a fear-inducing way, the video informs us that someone out there has been recording and logging our every move. What is this new widespread data breach? Who knows even more about us than social media outlets and search engines? Film advertisement created by MediaCom Beyond Advertising, Denmark for Interflora, within the category: Professional Services.

Stimorol gum needed to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. So to hand out the Orange Mint gum, we looked no further than orange-h Digital advertisement created by Ogilvy, South Africa for Stimorol, within the category: Confectionery, Snacks.