Integrated advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

Snickers is a brand build on strong TV advertising, but if your target audience doesn’t watch TV anymore, you must do something different. So, we create a social media campaign that raises awareness and market penetration for the Snickers brand. Off course in-line with the international “you're not you when you're hungry” brand theme. The target audience is the mobile generation. Youngsters in the age of 16-24 that are always online. They swipe, (dis)like and want to be constantly entertained on their phone’s. Although they like some brands, they usually hate it when they interrupt their socials. You’re not you when you’re hungry! How do we prove this to the youngsters? By hijacking their thumb and "hacking" the popular Instagram Stories. Using the hold-screen-to-pause mechanism, we created 3 cool games that where impossible to win. To win (for an indefinitely moment), you had to pause the video at the exact right moment. “Great job! Don’t let go” appeared in your screen. Leaving you wondering what will happen next. Because obviously, you need your finger again. When lifted, the video automatically continued and you were confronted with the inevitable denouement "You lose", quickly followed by "Be a winner, grab a free Snickers". Making sure you felt like a champ and your efforts were rewarded with a Snickers (which you could claim after you swiped up). Our goal was a distinctive and uncompromising campaign that stands out. That’s why we’ve chosen the nostalgic pixel art style that binds the campaign and is realized by Ivan Dixon. This animator from Melbourne has made his mark with work for The Simpsons, Cartoon Network, Disney and Warner Bros. Digital advertisement created by We Are Blossom, Netherlands for Snickers, within the category: Confectionery, Snacks.

Digital advertisement created by Leo Burnett, Malaysia for Durex, within the category: Health.

Film advertisement created by La Chose, France for Hubwin Mamans, within the category: Professional Services.

Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

Outdoor advertisement created by Mortierbrigade, Belgium for STIB/MIVB, within the category: Public Interest, NGO.

A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone. Experiential advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

We created a gourmet meal made entirely from garbage ingredients to raise awareness for hungry homeless youth. Digital advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Land Rover turns 70 this year. It’s been a lifetime, a long journey. And that is why “The Road” serves as a love letter to a brand that so elegantly symbolizes our constant need to keep exploring the unknown, to keep traveling new terrains and to dream of conquering new horizons.

To Live Mas Fina, is to live life in an extraordinary way. On June 14th, 2013 in Montreal, Canada, we gave 1,000 L of paint to a group of Mas Fina thrill-seekers. And this is how it turned out. Ambient advertisement created by Tank, Canada for Corona Beer, within the category: Alcoholic Drinks.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

Witness the past become the passed. Introducing freedom from the bounds of convention: The 2020 Lexus RC F Track Edition and RC F. 472 horses of V8 craftsmanship. 0 - 60 in 3.96 seconds. It’s performance, born of refinement. Film advertisement created by Team One, United States for Lexus, within the category: Automotive.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Pharmaceutical.

Film advertisement created by Powell, United States for Giphy, within the category: Electronics, Technology.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Pogos are either eaten with Ketchup or Mustard, and everyone in Canada is either a mustard lover or a ketchup lover. But never both. The spot, which feels like a foreign animated film tells the doomed love story of a mustard loving Pogo, who catches his girlfriend having a secret affair with ketchup. Film advertisement created by Blammo, Canada for Pogo, within the category: Food.

Film advertisement created by Selmore, Netherlands for Mona, within the category: Food.

Film advertisement created by Rothco, Ireland for RGII, within the categories: Industrial, Agriculture, Professional Services.

Creative Director: Tinus Strydom Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.