Film advertisement created by Walker, Switzerland for Comparis, within the category: Finance.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Film advertisement created by Euro RSCG, France for Canal+, within the category: Media.

Film advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

A MINI has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. MINI calls this MINIMALISM. First the billboard was dismantled. The metal plate with its many layers of paper was then taken away to be sand-blasted. There the old board was partly covered with a stencil from the British sporty lifestyle brand which included the «BE MINI» lettering. Then the uncoated metal layer of the board was exposed. But only in certain places, of course. But the poster was still not completely reduced down to the bare essentials. To do this, a creative touch was now called for to carefully strip away up to eight layers of posters underneath until there really was nothing left to remove. Then the poster was returned to its rightful place, now as a genuine, unique work of art. But because MINI is serious about MINIMALISM, the British carmaker demonstrated its art of omission not just on one unique poster but on over 20 displayed all over Switzerland. Because keeping an eye on the essentials is important everywhere. Outdoor advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Film advertisement created by MK, Norway for Mitsubishi, within the category: Automotive.

Ambient advertisement created by FCB, Brazil for Carrie, within the category: Media.

Creative Director: Tinus Strydom Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Outdoor advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Germany for Elanco, within the category: Pets.

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

Outdoor advertisement created by Mortierbrigade, Belgium for STIB/MIVB, within the category: Public Interest, NGO.

Ambient advertisement created by AJF, Australia for Jodi Lee Foundation, within the category: Public Interest, NGO.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Pharmaceutical.

To Live Mas Fina, is to live life in an extraordinary way. On June 14th, 2013 in Montreal, Canada, we gave 1,000 L of paint to a group of Mas Fina thrill-seekers. And this is how it turned out. Ambient advertisement created by Tank, Canada for Corona Beer, within the category: Alcoholic Drinks.

Ambient advertisement created by Almacen, Argentina for Missing Children, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for Destiny, within the category: Gaming.