Digital advertisement created by Saatchi & Saatchi, Argentina for Beldent, within the category: Confectionery, Snacks.

Paris agency Animals launches a short 2D/3D animated film for Pimento and it’s as weird as the drink itself. Produced with the natural flavours of ginger, tonic and chili pepper, Pimento is an unusual drink that has taken the market by storm since its debut in 2009, selling a million bottles in 2017 alone. A non-alcoholic drink, Pimento offers the taste of alcohol with its own distinctive kick, and, according to the brand, is the only seriously spicy drink on the market that triggers an explosion of flavours. Consumed as both a stand-alone drink and as a mixer, for its chili taste, Pimento is unique on the ginger drinks market - a concentration of innovation. In order to celebrate the flavor’s weirdness, the brand turned to Paris agency Animals, which created “Totally Weird”, a 2D/3D animated film. The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour. Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is. Film advertisement created by Animals, France for Pimento, within the category: Alcoholic Drinks.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Nail, United States for Lifespan, within the category: Health.

Digital advertisement created by Flock, Mexico for Nike, within the category: Fashion.

Film advertisement created by Anti, Norway for Coop, within the category: Retail Services.

Film advertisement created by la comunidad, United States for Tesco Mobile, within the category: Electronics, Technology.

Digital advertisement created by DVNA, France for Yves Saint Laurent, within the category: Fashion.

For it's 2.0 Hello Happy Campaign, Benefit Cosmetics launched a soft foundation including the flawless brightening option and the velvet powder. Orchid was commissioned to help build the launch campaign of its social platform introducing the 12 new shades.

To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day. Digital advertisement created by DDB, Canada for YWCA, within the category: Public Interest, NGO.

Directed by Douglas Avery, the film features a young girl seen walking through a dark and menacing forest, throughout the film’s dark backdrop, she narrates her reality that for her “monsters” do exist. During her walk, she suddenly pauses when she discovers a golden crown shining brightly amongst the tree branches. As her backdrop fades away, it is revealed that she’s a young cancer patient inside a LifeBridge Health Hospital. The hospital nurse is then shown, bringing a warm, inviting and much needed comforting presence. She places a paper crown on the young girl’s head and they embrace each other. The film is the second ad in LifeBridge Health’s Care Bravely Movement campaign. Developed with StrawberryFrog, the inspiration behind the marketing campaign was to “activate and ignite its purpose” around a simple but powerful idea that would both resonate externally and motivate internally. This “Care Bravely” idea embodies the spirit of the people of LifeBridge Health. Film advertisement created by strawberryfrog, United States for Lifebridge Health, within the categories: Health, Professional Services.

Audio advertisement created by Y&R, Peru for Cocinero Oil, within the category: Food.

Digital advertisement created by Ogilvy, United States for DonateLife America, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Digital advertisement created by Droga5, United States for Airwick, within the category: House, Garden.

To ‘celebrate' the 20th Birthday of Reporters Without Borders Belgium, dictators from around the world prepared a special 'Happy Birthday’ surprise. Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for AXA, within the category: Finance.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by DDB, Australia for Don, within the category: Food.