Film advertisement created by Lowe, Brazil for Anador, within the category: Pharmaceutical.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Film advertisement created by Lowe, Italy for Riff, within the category: Recreation, Leisure.

Film advertisement created by Los York, United States for Motorola, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.

A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are the budget-conscious, protein-packed choice. Their message is clear: Land O’Frost Premium Sliced Meats have no by-products, contain no added hormones and are a wholesome, affordable solution for moms. The 15- and 30-second spots give viewers a peek into the conference room of the “Sandwich Board,” whose members are gathered to discuss sliced-meat, sales trends, partake in team-building exercises and practice a bit of stress-busting meditation. Reminiscent of a modern-day Fruit of the Loom bunch, the ingredients crack wise and drop puns. “I was spread a little thin,” explains a giant jar of Mayo that shows up late. P. Valone — a walking, talking slice of cheese — calls Land O’ Frost “the only protein I’ve ever really melted with.” Land O’Frost is a 60-year-old challenger brand that flies under the radar. For its first-ever national advertising, it wanted irreverent, arresting work with a strong point of view. The brand also needed its core attributes — wholesomeness and affordability — to come through clearly in the work. Launching this week on network TV, cable and in syndication, the campaign is expected to reach about 91 percent of U.S. households. Film advertisement created by MERGE, United States for Land O’Frost, within the category: Food.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Digital advertisement created by Y&R, Israel for Yellow Pages, within the category: Professional Services.

Salles / Lobo Group, Patrizia Fanganiello / Lobo

What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel. We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.

Film advertisement created by JWT, Egypt for Crunch, within the category: Confectionery, Snacks.

Film advertisement created by KIKKUT/BKRMN, Norway for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

URL: http://pogromcylimitow.pl Limit Busters 2 is a second edition of campaign made in cooperation with Orange Poland and Discovery Channel Poland based on popular TV series ‘MythBusters’ and local Orange brand heroes called Heart and Mind. The center of the campaign is a dedicated website: pogromcylimitow.pl where Heart & Mind proves that the heart (or actually Heart) can be a servant, monkey mind is a good thing, and the way to the heart does not have to pass through the stomach. In addition they will face with the conviction that LTE has an unlimited data transfer. Limits are routed by a form of six straight games available on the website. The user is asked to help in overthrowing limits. Heart and Mind repay with virtual badges, which player can share on Facebook or put on a profile picture, but also users can play for special prizes – mascots and t-shirts. Digital advertisement created by Lemon Sky, Poland for Orange, within the category: Electronics, Technology.

Film advertisement created by Hemisphere Droit, France for IKEA, within the category: House, Garden.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Editorial Company: Nomad Editing Co. Film advertisement created by Party, United States for MTV, within the category: Media.

Ambient advertisement created by FCB, New Zealand for Brothers In Arms, within the category: Public Interest, NGO.

Ambient advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.