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Film advertisement created by McCann, Turkey for Rock'n Coke, within the category: Recreation, Leisure.

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Film advertisement created by 360i, United States for Watch Dogs, within the category: Gaming.

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Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority. Film advertisement created by Taxi, Canada for CKNW, within the category: Public Interest, NGO.

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Direct advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

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Film advertisement created by Publicis, France for BNP Paribas, within the category: Finance.

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Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

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Digital advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

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Once again, we find the Inappropriate Cat doing what he does best: swearing, belittling dogs and discussing his fondness for Crack Fries and craft beer. Now, just to reiterate, this is a cat we’re talking about. An Inappropriate Cat at that. He doesn’t care what you think. He can, and will, say whatever he wants, whenever he wants to. We’d put a muzzle on him, but we’re pretty sure he bites. Dogs are f***ing dumb. His words. Not ours. Digital advertisement created by Fairly Painless Advertising, United States for HopCat, within the category: Food.

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Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.

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Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.

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Film advertisement created by BMB, United Kingdom for Farrow & Ball, within the category: House, Garden.

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A career defined by dominance and breaking his own personal barriers, Adam Peaty is only concerned with progression. Content advertisement created by We Are Social, United Kingdom for Science in Sport, within the categories: Food, Health, Sports.

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In response to the unprecedented emergency where thousands of families are still waiting for FEMA’s tarps 90 days after the hurricane made landfall, the Outdoor Advertising Association of Puerto Rico (OAAPR), is carrying out the AidMedia project, which consists of creating a new advertising media where brands can buy the roof spaces and cover the residences using tough billboard fabric. Through this initiative, conceptualized by DDB Latina Puerto Rico agency, the advertisers pay for the production of the custom-made tarps to cover residences that have been identified by the municipalities. OAAPR staff installs the tarps made of the canvas material used for billboards, which is highly resistant to weather. The available spaces were listed in a microsite called www.aidmediapr.com, mapping residences in need, so that advertisers can choosed where to help. To date, the AidMedia project has provided tarps to residences in the municipalities of Dorado and Caguas, thanks to commercial brands such as Bayer, Puma, Medal, Sam's, and WalMart, among others. Outdoor advertisement created by DDB, Puerto Rico for OAAPR, within the category: Media.

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Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. Film advertisement created by Humanaut, United States for NutriBullet, within the category: Retail Services.

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Film advertisement created by BMF, Australia for Tip Top, within the category: Food.

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Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

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Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

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Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

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easyJet started flying to Ibiza from Portugal for the first time. Being this an island known for its parties, we wanted to reassure our passengers that what happens in Ibiza, stays in Ibiza. How? Creating a t-shirt which material reflects the camera's flash, preventing any photographic record. Direct advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

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Film advertisement created by BBDO, New Zealand for New Zealand Transportation Agency, within the category: Transport.




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