Film advertisement created by FCB, South Africa for Amarula, within the category: Alcoholic Drinks.

Film advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Electronics, Technology.

Ambient advertisement created by Salles Chemistri, Brazil for Discovery Channel, within the category: Media.

A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused. Audio advertisement created by JWT, Singapore for Lux, within the category: Health.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are the budget-conscious, protein-packed choice. Their message is clear: Land O’Frost Premium Sliced Meats have no by-products, contain no added hormones and are a wholesome, affordable solution for moms. The 15- and 30-second spots give viewers a peek into the conference room of the “Sandwich Board,” whose members are gathered to discuss sliced-meat, sales trends, partake in team-building exercises and practice a bit of stress-busting meditation. Reminiscent of a modern-day Fruit of the Loom bunch, the ingredients crack wise and drop puns. “I was spread a little thin,” explains a giant jar of Mayo that shows up late. P. Valone — a walking, talking slice of cheese — calls Land O’ Frost “the only protein I’ve ever really melted with.” Land O’Frost is a 60-year-old challenger brand that flies under the radar. For its first-ever national advertising, it wanted irreverent, arresting work with a strong point of view. The brand also needed its core attributes — wholesomeness and affordability — to come through clearly in the work. Launching this week on network TV, cable and in syndication, the campaign is expected to reach about 91 percent of U.S. households. Film advertisement created by MERGE, United States for Land O’Frost, within the category: Food.

Film advertisement created by Ireland / Davenport, South Africa for Dion Wired, within the category: Electronics, Technology.

Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.

Film advertisement created by FCB, Italy for Samsung, within the category: Electronics, Technology.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Digital advertisement created by MOST Creative Club, Russia for Downside Up, within the category: Public Interest, NGO.

Film advertisement created by Decembrist, Russia for Smart, within the category: Automotive.

Film advertisement created by Escala, Brazil for Colégio Anchieta, within the category: Education.

Dallas Pets Alive, a local pet rescue organization, has partnered with Spotify to create Spoty Play: playlists that match listeners with adoptable dogs. Each playlist is curated to fit a dog’s personality and attitude, whether they’re mellow, high-energy, shy, outdoorsy, or anywhere in between. This way, adopters can discover their perfect pet through music. The idea for Spoty Play originated with the insight that people are more likely to adopt pets that they are familiar with and relate to. The best home for a pet is always a home that welcomes each dog’s uniqueness, and Spoty Play allows listeners to familiarize themselves with adoptable dogs and their different personalities. Dallas Pets Alive’s page on Spotify has been gaining traction since its launch in June 2016 and has already led to 30+ adoptions. This unprecedented collaboration between Spotify and Dallas Pets Alive allows listeners to visit each dogs’ page from within the app and apply for adoption online. Dallas Pets Alive is continuing to add new playlists and pets as part of the ongoing campaign. The Spoty Play campaign continues years of successful awareness and adoption campaigns created in partnership between Dallas Pets Alive and Dieste, Inc. Film advertisement created by Dieste, United States for Dallas Pets Alive, within the category: Pets.

Film advertisement created by The Box, Sudan for Sudani Telecom, within the category: Professional Services.

Film advertisement created by The Core Agency, Australia for Osmocote, within the category: House, Garden.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.