Film advertisement created by Arthur London, United Kingdom for RSPCA, within the category: Public Interest, NGO.

Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.

Film advertisement created by Taxi, Canada for Kraft, within the category: Food.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Film advertisement created by DDB, Australia for Schmackos, within the category: Pets.

As we follow our couple on their final stop of the evening—after a very busy Christmas Day together visiting family, they find themselves finally having a moment alone as they walk down the street, it is then when he gives her his gift. Whilst this scene is rolling, we cut multiple times to past scenes leading up to this point. Simultaneously throughout the scenes, a monologue speech is playing – the protagonist citing all the things he loves about his partner. We follow him as secretly attempts to learn to the one thing she loves most... He learns to dance. We also use these cut scenes to show their love, with little indications of their relationship and history. We then begin to understand his caring motives as we learn about his partner’s history and relationship with dance. He is learning so that he can re-ignite her passion and enjoyment for something she feels she no longer has time for. Ultimately, his gift is to show how well he knows her and much she means to him. In a time when we feel pressure to buy everything, our protagonist has chosen to take their time and create something of more worth — to valuing; craft and care over an easier, but ultimately empty, gesture. His gift is not just a panicked soulless purchase—his time is a metaphor for the careful production, care and dedication that Dents have held since the beginning. The film features, albeit subtly—the Dents brand (gloves, hats, scarfs et al) without following the status-quo of a brash and ugly selling pitch of products. Beautifully shot scenes coupled with the composed score, create an engaging and emotional storyline—capturing a ‘Dents couple’, their relationship, values and the quintessential British Christmas experience. Making the film is relatable to real life. However; with a generous sprinkling of magic; helping capture the nostalgic, romantic feeling that surrounds us at Christmas time. The aim of the film is to connect and to cause conversation; creating a dialogue with customers old and new. We want to talk about and celebrate the effort of giving gifts that require a little more thought — and choosing quality over quantity. Film advertisement created by Supreme DBA, United Kingdom for Dents, within the category: Fashion.

Film advertisement created by McCann, Peru for Cusquena, within the category: Alcoholic Drinks.

Ambient advertisement created by Voskhod, Russia for UNO, within the category: Food.

Direct advertisement created by Rokkan, United States for JetBlue, within the category: Transport.

Film advertisement created by We Are Unlimited, United States for McDonald's, within the category: Food.

The Holidays are one of the most dangerous times of the year to be on the road, with more accidents and more casualties than any other time of the year in Portugal. To raise awareness for that fact, Audi, in partnership with the city of Cascais, decided to turn a distraction into a solution, and synchronized the Christmas Lights with the traffic lights to create Christmas Traffic Lights. Outdoor advertisement created by Nossa, Portugal for Audi, within the category: Automotive.

People with physical disabilities are eager to perform daily activities and earn an income like any of us. To show that there is a way to do that, Uber will implement a new service with their self-driving fleet. Digital advertisement created by Miami Ad School, Canada for Uber, within the category: Transport.

iDectect is a simple tool that use Face ID technology of the iPhone X to help to detect and reduce the consequences of a stroke. Digital advertisement created by Miami Ad School, Spain for iPhone, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, United Kingdom for Sainsbury’s, within the category: Retail Services.

Experiential advertisement created by Miami Ad School, Germany for Dropbox, within the category: Electronics, Technology.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by 72andSunny, United States for NFL, within the category: Sports.

Digital advertisement created by RGA, United States for Samsung, within the category: Electronics, Technology.

Digit, the latest entrant in the insurance scenario, has come up with a social experiment that yielded astounding results: even children can understand their policy documents! A new-age insurance company that is out to revamp the insurance experience, Digit found that consumers think of insurance as something endlessly complicated, and difficult to understand. Not to mention the disingenuity associated with jargon, fine print and deceptive T&C. Digit wants to solve this problem by making policy documents clear, straightforward, and easy – not just for adults, but even kids. Experiential advertisement created by Stirred Creative, India for Digit Insurance, within the category: Finance.