Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Film advertisement created by Ogilvy, China for NetEase Lottery, within the category: Gaming.

Film advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Film advertisement created by Ireland / Davenport, South Africa for Dion Wired, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, France for Sarenza, within the category: Retail Services.

Digital advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Major European cities like Stockholm are being invaded by electrical scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, they are electric (sustainable) and contributes to less congestion on the roads. However fresh research in Sweden show that only 2 in 100 journeys actually replace cars. In almost all other cases the scooter replaces people walking. So, even though its still faster, is not cheaper or more sustainable. And, more importantly it contributes more people moving even less which in turn affects people’s health. And fresh statistics from the WHO shows that less and less people get enough exercise. Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok-to-go there is no excuse. Reebok-To-Go works in a similar way to rental scooters. The shoes are equipped with a QR-Code you simply scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map. Reebok-To-Go is a reminder of the importance to get your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction. Experiential advertisement created by M&C Saatchi, Sweden for Reebok, within the category: Fashion.

Watch the first ever ballet performed by an airplane. AirBaltic teamed up with experimental ballet choreographer to rehearse world’s first ballet “The Nutcracker” with Bombardier CS300. Experiential advertisement created by Cube, Latvia for airBaltic, within the category: Transport.

Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

What’s more memorable: sampling a beer poured by a bartender, beer rep or festival worker, or sampling a beer poured from a video arcade machine after you defeat your pathetic opponent in a game called “The Last Barfighter”? Everything about the Big Boss Brewery Beercade was handcrafted in-house at McKinney — from the classic arcade-inspired frame construction to the typographical styling and illustrations to the video game itself. It takes beer trial from forgettable smell-and-sip to memorable gloat-and-guzzle. Ambient advertisement created by McKinney, United States for Big Boss, within the category: Alcoholic Drinks.

Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.

Online retailer Wish has revealed a new World Cup campaign, featuring soccer stars whose countries are missing out on the games in Russia, including players at home starting social conversations with those at the World Cup. For example, Gareth Bale responded to Pogba’s Instagram post by offering to style hair in the color of his next team.

Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

The word "passarela" has two meanings: catwalk and footbridge. Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Digital advertisement created by Wunderman, China for ShanghaiPRIDE, within the category: Public Interest, NGO.

Film advertisement created by Anti, Norway for Coop, within the category: Retail Services.

A young man is about to have his biggest fight to date.