Film advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

Digital advertisement created by Miami Ad School, Spain for Oxfam, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.

Simply transfer your needless calories for the benefit of malnourished children! A mobile app designed for dieting people. It keeps up their motivation every time they manage to beat a calorific craving and at the same time it encourages them to make an SMS donation for children in need. Digital advertisement created by John Pitcher, Poland for Red Cross, within the category: Public Interest, NGO.

Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

Our film tells two stories, side by side. The first is of a worker in the Collins factory - who spends all day, every day, putting together the buses his own son rides to school. The second is a day in the life of the son himself. Digital advertisement created by Maxime Photo and Video, United States for Collins, within the category: Transport.

Film advertisement created by C3, Germany for Globus, within the categories: Food, House, Garden, Retail Services.

Since HP was founded by Bill Hewlett and Dave Packard, they’ve understood that the planet is a finite resource. And that a diverse workforce is a smarter workforce. They’ve always thought hard about hard things. We are psyched to launch two new spots for HP in the Olympics that put HP’s thoughtful values and innovations at the forefront. Film advertisement created by Wieden + Kennedy, United States for HP, within the category: Electronics, Technology.

VFX Supervisor Andy Mac Flame Artists Andy Mac and Dave Sarbell Executive Producer Matthew McManus Film advertisement created by Saatchi & Saatchi, United States for Miller Light, within the category: Alcoholic Drinks.

SodaStream created a video to support an environmental group, 5 Gyres (http://5gyres.org/), an environmental group focused on the issue of plastic pollution. In the video, a prominent Belgium’s Federal Minister, Johan Vande Lanotte, formally announces that under his leadership, Belgium will be driving up the tax on plastic bottles and eventually banning them. At the video’s end, the reveal is that this is not Vande Lanotte, but an actor wearing an impressive latex mask (sort of Mission Impossible), who declares that Vande Lanotte should be making the speech, and until he does, 5 Gyres will make it for him. This video has prompted a huge media response in Belgium – it did its job. It’s another example of SodaStream’s willingness to keep poking Big Soda. At the Cannes Film Festival, for the first time in more than 20 years, SodaStream displaced Coca Cola as the sponsor of the American Pavilion. Different celebrities (Lars Ulrich, Will Forte, David Hasselhoff) came by the Pavilion to sign SodaStream Sources, which will be auctioned to raise funds for 5 Gyres.

Digital advertisement created by Marcel, France for Ray-Ban, within the category: Personal Accessories.

Film advertisement created by Ogilvy, China for NetEase Lottery, within the category: Gaming.

For the annual Winter Clothing Drive, a new way of collecting donations. Bring clothes to the shop instead of taking them from the shop. Ambient advertisement created by Loducca, Brazil for VillaLobos, within the category: Retail Services.

An over zealous bride-to-be can't stop checking up on her husband-to-be, because she has more than enough airtime to do so, courtesy of Airtel smartRECHARGE, a product that gives 10 times the recharge value to new and existing subscribers, allowing them to virtually "talk anyhow." Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, Lebanon for Chateau Ksara, within the category: Alcoholic Drinks.

Ambient advertisement created by Salles Chemistri, Brazil for Discovery Channel, within the category: Media.