This isn't friendship, this is fanship.

Our task was to create a logo and brand identity for Candy Cotton - brand of stylish children clothing. We created a cotton sign as the main logo element. It consists of confetti and little star. These smaller parts were used as a base for brand identity pattern. Design advertisement created by Shots, Ukraine for Candy Cotton, within the category: Fashion.

Film advertisement created by L&C, United States for GE Lighting, within the category: Electronics, Technology.

Film advertisement created by Philipp und Keuntje, United Kingdom for DontForgetAids.de, within the category: Fashion.

Film advertisement created by Madre, Argentina for Aerolineas Argentinas, within the category: Transport.

Film advertisement created by TBWA, United States for Brooklyn Film Festival, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by FCB, Germany for Philharmoniker Hamburg, within the category: Recreation, Leisure.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Childhood is characterized by playing, playing and playing; But what happens when, as a child, you must stop playing by going in search of your own food? Since 2016 in Venezuela a food shortage crisis has been generated, which forced entire families to go out in search of any type of food, which they did not always get. A piece of radio made with children, who suffer this situation day by day, seeks to make a call so that after 2 years this situation stops happening. Audio advertisement created by DLBGROUP, Venezuela for REDHNNA, within the category: Public Interest, NGO.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.

Film advertisement created by Publicis, France for BNP Paribas, within the category: Finance.

Film advertisement created by JWT, United Kingdom for Kenco, within the category: Non-Alcoholic Drinks.