A new traffic sign, just for the winter, to identify not the colder places, but the places with more people with cold, that is, street people and charities that need clothes. Ambient advertisement created by Mark+, Brazil for Renault, within the category: Automotive.

Chloe's flagship product is the perfume line LOVE STORY. Therefore it’s not surprising that Valentine's Day was the most important event of the year for us. in order to get away from all the St. Valentine's clutter of other brands and products and take over the holiday for Chloe, we created an event like no other.GIFs - short looped frames, became the focus point of the event’s concept. They combine the most trending aspects of modern communication with the elusiveness of a romantic moment. And so the concept of the shortest love story, that anyone could share with the world, became a thing, thanks to Chloe brand. We set up 3 CHLOE stations on the most prestigious promenade in Warsaw downtown, where lovers could create their ‘shortest love story’, i.e. a GIF, which would then be screened on an 8 meter display nearby, right in the center of the city. EFFECTS The event was widely discussed in the media and on numerous lifestyle blogs.The reach in social media was nearly 1 million impressions, but the most important KPI achieved was a sales increase of 250%, compared to the previous year. Experiential advertisement created by Digital Kingdom, Poland for Chloe, within the category: Beauty.

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

AMV BBDO has created a digital campaign for MARTINI to help drive awareness of the brand’s pivotal role and heritage in F1 racing. The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. It will launch with a film this week across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor and worn by Felipe Massa. All fans have to do to be in with a chance of winning is tell MARTINI what the joy of racing means to them via the social channels using #JoyOfRacing. The winner will then be selected from a shortlist on 8th Aug and receive a Williams Martini Racing experience in Spa, Belgium; flights, transfers and four nights’ accommodation; and the #JoyOfRacing helmet presented by Felipe Massa. The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage. It also shows the audience what #JoyOfRacing means to superstar driver Felipe Massa to help spark ideas for entries, and gives full details of this money-can’t- buy prize. Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD. The bespoke helmet is to be worn by Williams Martini Racing driver Felipe Massa at the 2017 FORMULA 1 PIRELLI BELGIAN GRAND PRIX. Racing is a sport MARTINI has been involved in for nearly 50 years across a variety of iconic liveries. The brand returned to Formula One in 2014 as the title sponsor of the Williams F1 team, aiming to make a new generation fall in love with the gioia di vivere - the Italian "joy of living" - that MARTINI brings to the racing world. Design advertisement created by BBDO, Italy for Martini, within the category: Alcoholic Drinks.

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

Audio advertisement created by WE, Brazil for Mix Radio, within the category: Media.

Ambient advertisement created by La Despensa, Spain for Amnesty International, within the category: Public Interest, NGO.

House hunting can be an unpleasant experience. But in the Netherlands, they've found a way to make it much more entertaining. The Dutch bank ABN Amro is running a promotion all through December to help home sellers advertise their properties. To advertise it, it pulled off a hilarious stunt—building a mini roller coaster inside a home, which prospective buyers can tour while riding.

What’s more memorable: sampling a beer poured by a bartender, beer rep or festival worker, or sampling a beer poured from a video arcade machine after you defeat your pathetic opponent in a game called “The Last Barfighter”? Everything about the Big Boss Brewery Beercade was handcrafted in-house at McKinney — from the classic arcade-inspired frame construction to the typographical styling and illustrations to the video game itself. It takes beer trial from forgettable smell-and-sip to memorable gloat-and-guzzle. Ambient advertisement created by McKinney, United States for Big Boss, within the category: Alcoholic Drinks.

Experiential advertisement created by Marcel, Brazil for Instituto Homem Pantaneiro, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, United States for Nascar, within the category: Recreation, Leisure.

Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

Film advertisement created by WBrazil, Brazil for Ipanema, within the category: Fashion.

The commercials and the stop motion effects are made entirely on an iPhone. A mix of high tech and low tech. No apps, no fancy programs, just the iPhone´s camera, 2000 pictures, the photo album - and the finger. Digital advertisement created by FRANK., Norway for The Walking Dead, within the category: Media.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

The internet has allowed us to eradicate geographical boundaries and tear down barriers against free speech. But it also has allowed hate groups tor reach out to potential recruits and radicalise them. White supremacists. Anti-LGBT hate groups. Even terrorist organisations like Daesh (also known as ISIS). While their aims may be fundamentally different, their journey seems chillingly similar: brutal bloodshed and destruction in the real world that started with radicalisation in the online world. What’s even more frightening how a lot of these recruits are merely insecure or margnisalised youth struggling to find their place in the world. In fact, some of the online recruitment and engagement campaigns run by these hate groups could put some brands to shame. With active social media engagement involving their own twisted versions f internet memes, forums numbering hundreds of thousands, and even slick pieces of branded content. Digital advertisement created by Miami Ad School, Mexico for Google, within the category: Electronics, Technology.

We partnered with Álex de la Iglesia to create a short film. And destroy it. Background: We believe in the true value of experiences. That's why we decided to give our Platinum clients a truly unrepeatable one. Idea: We got together with the film director and screenwriter Álex de la Iglesia to create a short film that was screened for the first and last time in an exclusive premiere for Platinum clientes only. Right after its projection, Álex destroyed it. Now, it lives in the memory of those who watched it, and in the imagination of those who wanted to, but weren't Platinum members. The clients that couldn't attend the premiere, had the possibility to follow the whole event via streaming at unavezenlavida.com logging in with their Platinum cards numbers. Experiential advertisement created by Ogilvy, Argentina for American Express, within the category: Finance.

The long-awaited sequel to the legendary 2004 RPG title has finally been announced fifteen years after the premiere of the first instalment. Paradox Interactive recently announced that it has been developing Vampire: The Masquerade – Bloodlines 2, the sequel to one of the most popular RPGs in the history of the video game industry. The first release in the revamped World of Darkness is highly promising, both in terms of the narrative and also from a technological standpoint – the game will feature real-time ray tracing and Nvidia’s DLSS technology, which uses AI to boost rendering performance on sharp images. Film advertisement created by Platige Image, Poland for Vampire: The Masquerade, within the category: Gaming.

Major European cities like Stockholm are being invaded by electrical scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, they are electric (sustainable) and contributes to less congestion on the roads. However fresh research in Sweden show that only 2 in 100 journeys actually replace cars. In almost all other cases the scooter replaces people walking. So, even though its still faster, is not cheaper or more sustainable. And, more importantly it contributes more people moving even less which in turn affects people’s health. And fresh statistics from the WHO shows that less and less people get enough exercise. Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok-to-go there is no excuse. Reebok-To-Go works in a similar way to rental scooters. The shoes are equipped with a QR-Code you simply scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map. Reebok-To-Go is a reminder of the importance to get your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction. Experiential advertisement created by M&C Saatchi, Sweden for Reebok, within the category: Fashion.