Film advertisement created by Alma, United States for Sprint, within the category: Electronics, Technology.

Ambient advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Sports.

Digital advertisement created by Entrinsic, Canada for RBC, within the category: Finance.

Film advertisement created by CustomInk, United States for CustomInk, within the category: Professional Services.

Film advertisement created by The Union, United Kingdom for Scottish Fire & Rescue Service, within the category: Public Interest, NGO.

The Inappropriate Cat enjoys craft beer, Crack Fries and profanity-laced insults. He hates dogs. Loathes their existence. The Inappropriate Cat does not, and will not, refrain from sharing his opinions and providing timely critical criticisms. In this video, you’ll hear his thoughts on linguistics, political propaganda, and HopCat’s famous Vladimir Poutine. If you like what you hear, share it with your friends -- even if it’s just to piss off Sarah, the dog lover. Just, please, don’t call it a “funny cat video.” Me-f***ing-ow. His words. Not ours. Digital advertisement created by Fairly Painless Advertising, United States for HopCat, within the category: Food.

[a]list games and GamersFirst present “Be All You Can’t Be,” the action-packed video trailer for APB Reloaded that blends live action with game play. Filmed on location in Los Angeles, the trailer stars mega-popular YouTube show creators Tobuscus, SeaNanners, Katers17 and SMP Films. They’re all featured prominently in action-packed vignettes that begin as live action scenes and play out as sequences in the game. The video also showcases the level of self-expression at players’ fingertips with a real time transformation effect filmed over green screen where actors “shed” their looks on the fly.

Film advertisement created by Hjaltelin Stahl, Denmark for IKEA, within the category: House, Garden.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

A Space battle simulation promoting high speed mobile internet by Vodafone Albania. Film advertisement created by JWT, Albania for Vodafone, within the category: Electronics, Technology.

A campaign of three horror movies to raise awareness that heart disease kills more people than any serial killer.

Digital advertisement created by DDB, New Zealand for Paw Justice, within the category: Public Interest, NGO.

Ambient advertisement created by Tonic, United Arab Emirates for Made in Carcere, within the category: Public Interest, NGO.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

The Energizer Bunny™ is a pop culture icon known for his unstoppable power and knack for always showing up in unexpected ways. And now, he’s showing off a new and stickier side. Energizer Bunny Stickers debuted on the App Store on May 7th. The free iMessage pack contains six animated and seven static stickers for a range of use in text message conversations. The animated stickers will also be available for download on GIPHY. Created by the Energizer® brand’s advertising agency, Camp + King, the 13-sticker pack is the brand’s first foray into social sharing. Stickers are mostly deployed during the activity of texting. With thousands of social mentions of the Energizer Bunny each month, these stickers provide a way to visualize his endurance and connect with consumers during their most common form of communication. Energizer has released the promo video on social channels to introduce the new sticker pack. The stickers feature the Energizer Bunny with brand slogans and popular catchphrases. “Still Going!™” shows him beating his famous Energizer® drum, while in another that says “OM NOM NOM,” we see him chomping on a carrot. He’s got a jet pack strapped to his back in “Gotta Go,” and he is headed skyward in “YASSS.” Other stickers isolate his iconic features, such as ears, dark shades and pink hands. His head serves as the “O” in an “LOL” sticker. Digital advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Israel for Yotvata, within the category: Non-Alcoholic Drinks.

Direct advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Hair is essential to how we express our self. We love that feeling of clean, textured, natural hair, that instantly makes us feel more confident. We consider our hair as the reflection of inner strength. It’s not an ornament but a way to express our self.

California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client. The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.” Three TV :30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.” Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go. Film advertisement created by School of Thought, United States for Montage Health, within the category: Health.