Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Outdoor advertisement created by Mortierbrigade, Belgium for STIB/MIVB, within the category: Public Interest, NGO.

Creative Director: Tinus Strydom Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Ambient advertisement created by FCB, Brazil for Carrie, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by DDB, United States for Destiny, within the category: Gaming.

Pogos are either eaten with Ketchup or Mustard, and everyone in Canada is either a mustard lover or a ketchup lover. But never both. The spot, which feels like a foreign animated film tells the doomed love story of a mustard loving Pogo, who catches his girlfriend having a secret affair with ketchup. Film advertisement created by Blammo, Canada for Pogo, within the category: Food.

Film advertisement created by DDB, Australia for Schmackos, within the category: Pets.

Film advertisement created by We Are Unlimited, United States for McDonald's, within the category: Food.

Film advertisement created by Grey, United Kingdom for Duracell, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by FCB, United States for Mollie's Fund, within the category: Public Interest, NGO.

People in Tinder use stories and imagery in order to stand out. If they find who they want to match with, they have to get him/her to engage in a dialogue aiming for a passionate and fun....intercourse. If you replace "People in Tinder" with "Brands" you get a pretty good idea of what a copywriter has to deal with. And why we are looking for one...in Tinder. Digital advertisement created by Soho Square, Greece for Soho Square, within the category: Agency Self-Promo.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Direct advertisement created by Rokkan, United States for JetBlue, within the category: Transport.

At CES 2019 in Las Vegas, the United States Postal Service showed off the Connected Mailbox, a device that tells you when the mail is in and a whole lot more. First of all, this device is a prototype. USPS is still looking for a hardware partner to get this thing made, so none of the features are final. I say this because the one I saw seems to do everything, and sometimes stuff like that doesn't make it into the final production unit. The obvious thing you can do is get an alert when the mail arrives. But it's also connected to Google Assistant and/or Amazon Alexa, so you can have your Philips Hue lights turn a certain color when the mail arrives. You can also set up a camera to record people getting the mail. That way, if someone tampers with your mail, you'll be able to see it. One of the things that USPS was pushing at CES was its Informed Delivery service, which already works. This is a service that will send you an email every morning with your scanned mail items, so you can already see what you're going to receive. If you see something particularly exciting, you might be outside checking the mail multiple times a day. But the cool thing is that with the Connected Mailbox, you can now be alerted when that item actually arrives. Experiential advertisement created by McCann, United States for USPS, within the category: Professional Services.

As we follow our couple on their final stop of the evening—after a very busy Christmas Day together visiting family, they find themselves finally having a moment alone as they walk down the street, it is then when he gives her his gift. Whilst this scene is rolling, we cut multiple times to past scenes leading up to this point. Simultaneously throughout the scenes, a monologue speech is playing – the protagonist citing all the things he loves about his partner. We follow him as secretly attempts to learn to the one thing she loves most... He learns to dance. We also use these cut scenes to show their love, with little indications of their relationship and history. We then begin to understand his caring motives as we learn about his partner’s history and relationship with dance. He is learning so that he can re-ignite her passion and enjoyment for something she feels she no longer has time for. Ultimately, his gift is to show how well he knows her and much she means to him. In a time when we feel pressure to buy everything, our protagonist has chosen to take their time and create something of more worth — to valuing; craft and care over an easier, but ultimately empty, gesture. His gift is not just a panicked soulless purchase—his time is a metaphor for the careful production, care and dedication that Dents have held since the beginning. The film features, albeit subtly—the Dents brand (gloves, hats, scarfs et al) without following the status-quo of a brash and ugly selling pitch of products. Beautifully shot scenes coupled with the composed score, create an engaging and emotional storyline—capturing a ‘Dents couple’, their relationship, values and the quintessential British Christmas experience. Making the film is relatable to real life. However; with a generous sprinkling of magic; helping capture the nostalgic, romantic feeling that surrounds us at Christmas time. The aim of the film is to connect and to cause conversation; creating a dialogue with customers old and new. We want to talk about and celebrate the effort of giving gifts that require a little more thought — and choosing quality over quantity. Film advertisement created by Supreme DBA, United Kingdom for Dents, within the category: Fashion.

Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.