Digital advertisement created by Isobar, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

This video is aimed at all staff that is not really into tech side of of MTS functioning. Complicated processes are told simply so each and every of 53 000 MTS workers including Masha from HR get a big picture of cellular networking. Digital advertisement created by Fastway, Russia for MTS, within the category: Electronics, Technology.

According to a study, over 40% of girls quit sports during their teenage years. Although this statistic is highly disturbing, it doesn’t come as a surprise. The prejudice against women in sports is such deep-rooted issue that even after years, the organisations which have aimed to address this, have only been able to generate a few ripples. Adidas wanted to create a tide. While looking for reasons, we came across a startling fact. A study by UNESCO indicates, only 4% of sports news is dedicated to women. This heavy media bias which is often ignored, is a rather significant contributor to this scenario. We decided to change that narrative. Our Idea: 50/50 Instead of buying TV spots, outdoor spaces and newspaper columns, Adidas buys air time on TV and an extra page in newspapers to ensure equal distribution between men and women sports news. In turn, giving young girls what they need the most, idols, inspirations, and stars they can aspire to be. Integrated advertisement created by Miami Ad School, India for Adidas, within the categories: Fashion, Retail Services.

Volkswagen announces the New Beetle in a video that clicks “skip ad” for you. To announce the New Beetle, AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched. In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by 180 Amsterdam, Netherlands for Moyee Coffee, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, India for Mentos, within the category: Confectionery, Snacks.

Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.