Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%. Digital advertisement created by The Fan Club, Sweden for Malmö Hardware Store, within the category: Retail Services.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace. In a joint effort between PartnersGlobal and Lego, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today. Integrated advertisement created by Miami Ad School, United States for Lego, within the category: Gaming.

Film advertisement created by la comunidad, Argentina for Verizon, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Creative branding agency loyalkaspar has produced an installation of five colorful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighborhood of Brooklyn, resulting in an anthem TV spot. This work comes off the back of several successful ESPN branding projects by loyalkaspar, including brand identities for College Football and Get Up. The mural project allowed the agency to shift focus from its strategic expertise and highlight their design and production capabilities. Working to a tight deadline, loyalkaspar sought to fuse artistry and sports fandom into a unique experience for New Yorkers that could then be shared on screens around the country. A sense of place Chief Creative Officer at loyalkaspar, Beat Baudenbacher wanted to ensure that the murals and spot positioned the US Open as a uniquely New York moment in contrast to tennis events in Wimbledon, Paris or elsewhere. “We wanted to create work that gave the US Open a sense of place, really capturing New York’s urban, eclectic dynamic and infusing the Open with that epic feel,” says Baudenbacher. So, once the murals had been assembled on site in Dumbo, with a picturesque view of the East River, visitors were invited to interact with the installation during loyalkaspar’s film shoot. The resulting spot shows New Yorkers of all types posing in front of the murals on a sunny day. Dynamic and joyful footage in front of the murals includes families and groups of friends posing for selfies, dogs chasing balls, and plenty of adorable children. A particularly powerful sequence sees two young girls twirling before the Serena Williams mural, then cuts seamlessly to ESPN footage of Serena performing her signature twirl on the tennis court. Using multiple filming tactics to capture the public interaction with the murals, loyalkaspar aimed to incorporate the vibe of the city and the US Open on as many levels as possible. A time lapse photographer captured the onslaught of visitors throughout the day and a crane camera was used for the spot’s final shot: the city skyline at sunset. The crane offered, in Baudenbacher’s words, a “dynamic and super epic scope.” Meanwhile small handheld devices allowed the loyalkaspar team to tap into the more intimate moments individuals had with the murals. Footage of the athletes was spliced in during post-production, always cleverly mirroring the action at the installation. Cutting through the noise For Baudenbacher and his team, perhaps the most exciting element of the brief was the chance to make the public part of the project. Not only did constructing the murals in a public space provide an opportunity for the anthem spot’s local vibe, it genuinely offered a chance for local audiences to connect with the ESPN brand. The event shut down the Dumbo pier on the day, generating curiosity even among New Yorkers who didn’t actively participate. Baudenbacher hoped the event would engage fresh audiences of all ages, genders, and races through the specific, personalized experience. To expand the activation’s reach, the murals have moved to the South Street Seaport through the end of the tournament for additional fan engagement. “Experiential events are becoming such a tool for connecting with audiences,” he says. “Being smart about putting on an event can serve as the foundation for a promotional campaign. Rather than a single experiential event, ESPN got the most fan engagement out of the campaign by hosting the installations in multiple neighborhoods and capturing footage to promote their US Open coverage as a TV spot. It elevates the work and cuts through the noise.”

Digital advertisement created by Ageisobar, Brazil for Sky Company Skydiving, within the category: Recreation, Leisure.

During World War II, a bright food technologist by the name of Maria Orosa decided to put an end to a life without Heinz Ketchup in her country. In celebration of Heinz’ 150th anniversary and in honor of her, we are proud to introduce Heinz Banana Ketchup. Because once again, history taught us a lesson: If life gives you bananas... still, it has to be Heinz. Integrated advertisement created by Miami Ad School, United States for Heinz, within the category: Food.

In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why we made a social experiment never done before, in order to make a student open his eyes on what his future could be if only he starts believing in himself. Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by TMW, United Kingdom for Virgin Trains, within the category: Transport.

Film advertisement created by Brothers and Sisters, United Kingdom for Sky Sport, within the category: Media.

Film advertisement created by Mirum, India for Franklin Templeton, within the category: Finance.

Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To promote and raise awareness about Softstarter from ABB, the digital agency Bybrick Interface created a VR experience that would let people feel what an electric motor - and the processes it powers - feel when thay are started without a Softstarter connected. The city of Västerås, home of ABB’s Swedish HQ, was modelled in 3D. The VR experience takes place in an elevator where you get a staggering ride with high g-forces. To top it off, the agency made an event in the actual elevator where the VR experience takes place, and let unknowing people passing by get the elevator ride of their lives. The VR experience is also available as an app for both android and ios devices.

Film advertisement created by Laforce, France for Le Cab, within the category: Transport.

Film advertisement created by Forza Migliozzi, United States for Audi, within the category: Automotive.

Digital advertisement created by Plasenta, Turkey for Doğadan, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Script, Brazil for MetrôRio, within the category: Transport.

Film advertisement created by Art & Design Academy, Egypt for Save the Children, within the category: Public Interest, NGO.

British retailer Argos and its agency of record, The&Partnership, are today releasing their 2021 festive campaign. The ad showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year. With a barrage of festive cheer, the 60 second advert kicks off a multi-media Christmas campaign running through the festive period covering key consumer touchpoints across ATL, OOH and Digital channels. Appealing to Christmas enthusiasts across the UK, the ‘Baubles to Last Year, Christmas is On!’ campaign reaches out to families that LOVE the festive period; the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at our front doors signifying the arrival of special gifts for loved ones. Christmas 2021 is more poignant than ever before and people want to make it the most exciting, magical, and memorable Christmas yet – with the help of Argos, it will be. Film advertisement created by The&Partnership, United Kingdom for Argos, within the category: Retail Services.