Experiential advertisement created by Mark+, Brazil for Partage Shopping, within the category: Retail Services.

In response to the unprecedented emergency where thousands of families are still waiting for FEMA’s tarps 90 days after the hurricane made landfall, the Outdoor Advertising Association of Puerto Rico (OAAPR), is carrying out the AidMedia project, which consists of creating a new advertising media where brands can buy the roof spaces and cover the residences using tough billboard fabric. Through this initiative, conceptualized by DDB Latina Puerto Rico agency, the advertisers pay for the production of the custom-made tarps to cover residences that have been identified by the municipalities. OAAPR staff installs the tarps made of the canvas material used for billboards, which is highly resistant to weather. The available spaces were listed in a microsite called www.aidmediapr.com, mapping residences in need, so that advertisers can choosed where to help. To date, the AidMedia project has provided tarps to residences in the municipalities of Dorado and Caguas, thanks to commercial brands such as Bayer, Puma, Medal, Sam's, and WalMart, among others. Outdoor advertisement created by DDB, Puerto Rico for OAAPR, within the category: Media.

Ambient advertisement created by mlnteraction, Thailand for Tesco, within the category: Retail Services.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Film advertisement created by Publicis, France for Cardiovascular Research Foundation, within the category: Public Interest, NGO.

Advertising Agency: TDA_Boulder, Boulder, U.S.A. Film advertisement created by TDA_Boulder, United States for Elephant Journal, within the category: Media.

Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

Experiential advertisement created by Agencija 101, Slovenia for Unicef, within the category: Public Interest, NGO.

The Maurício de Nassau University - which is part of one of the largest educational groups in Latin America, Grupo Ser Educacional - has developed the social project Praia Sem Barreiras (Beach without Barriers), enabling people with disabilities to have access to leisure on the beach and to the sea bath. The campaign was developed by Agência UM and the film tells the story of the relationship of the human being with the sea, its challenges and discoveries. Content advertisement created by Agência UM, Brazil for Ser Educational, within the category: Education.

Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Outdoor advertisement created by Lapiz, United States for Mexico Tourism Board, within the category: Transport.

Film advertisement created by JWT, India for Junglee Games, within the category: Gaming.

Film advertisement created by Folk, Finland for Lidl, within the category: Retail Services.

The first pornographic film that teaches young people about sexual and reproductive health, because who better to teach you about sex than porn stars? And with what better medium than the internet? Deep Pipes is part of the #PornEducation initiative, a digital social movement for free and responsible sexual and reproductive health. The Legion developed this project from first conception right through to the film’s production and release. The film has already had a huge impact thanks to its original approach that has turned a traditionally taboo subject into a positive one that cannot be censored. The campaign and film have provided plenty to talk about, as sex is a subject rarely addressed in our society. This film is the beginning of an entire educational movement and shows that even the most delicate subjects can be approached objectively and creatively and that effective ideas can be a valuable tool for connecting with the public. Digital advertisement created by Archer Troy, Mexico for Marie Stopes México, within the category: Health.

Megaday – a company that produces energy marmalade – together with Possible Group has launched a fun and a little absurd video called «Non-human Energy Resource» about the main feature of the product – energy. Video creators have turned upside down a popular cliché about waking up: the main hero – in this case a dog – is having a nice dream, but then it is woken up by a very energetic person who decides to take the dog for a walk. Film advertisement created by Possible, Russia for Megaday, within the category: Confectionery, Snacks.

Film advertisement to encourage aspiring young talents to participate in the Finnish Young Lions competition. Digital advertisement created by Mirum, Finland for Young Lions, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Germany for Elanco, within the category: Pets.

Integrated advertisement created by Aetna, Czechia for VEST, within the category: Food.