Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. Ambient advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

To honour the man who didn’t play by the book. Direct advertisement created by Africa, Brazil for ESPN, within the category: Media.

A little girl finds out that she shares the same passion with her little friend. Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

With countless boring cars on the road, it can sometimes feel like everything just blends into the background. But with Rukus by Toyota, this is never the case. Thanks to its sharp angles and head-turning looks Rukus always stands out, as demonstrated in this spot by Oddfellows, Sydney. Film advertisement created by Oddfellows, Australia for Toyota, within the category: Automotive.

When we think about our New Year wishes we use to have positive ones, to change for the best or for a good future. But, if we had the wish of the opposite? With this message we try to make the people conscious about the biggest threat of the planet: the climate change. Film advertisement created by Indira, Spain for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by The Red Brick Road, United Kingdom for Just Eat, within the category: Professional Services.

AMV BBDO has created a digital campaign for MARTINI to help drive awareness of the brand’s pivotal role and heritage in F1 racing. The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. It will launch with a film this week across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor and worn by Felipe Massa. All fans have to do to be in with a chance of winning is tell MARTINI what the joy of racing means to them via the social channels using #JoyOfRacing. The winner will then be selected from a shortlist on 8th Aug and receive a Williams Martini Racing experience in Spa, Belgium; flights, transfers and four nights’ accommodation; and the #JoyOfRacing helmet presented by Felipe Massa. The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage. It also shows the audience what #JoyOfRacing means to superstar driver Felipe Massa to help spark ideas for entries, and gives full details of this money-can’t- buy prize. Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD. The bespoke helmet is to be worn by Williams Martini Racing driver Felipe Massa at the 2017 FORMULA 1 PIRELLI BELGIAN GRAND PRIX. Racing is a sport MARTINI has been involved in for nearly 50 years across a variety of iconic liveries. The brand returned to Formula One in 2014 as the title sponsor of the Williams F1 team, aiming to make a new generation fall in love with the gioia di vivere - the Italian "joy of living" - that MARTINI brings to the racing world. Design advertisement created by BBDO, Italy for Martini, within the category: Alcoholic Drinks.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Digital advertisement created by Miami Ad School, United States for Apple, within the category: Electronics, Technology.

Film advertisement created by L&C, United States for GE Lighting, within the category: Electronics, Technology.

On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000. Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.

Audio advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Co Production Company / Radioaktive Film Film advertisement created by Co Plus, Denmark for Bang & Olufsen, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, Brazil for Fanta, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lowe, France for KFC, within the category: Food.

Ambient advertisement created by Jung von Matt, Slovakia for Sushi Time, within the category: Food.

The creative concept "I've got Repower" is inspired by one of the best-known soundtracks in international pop music, and which in 1990 went to the top of the UK charts in just three months: The Power by Snap, rearranged ad hoc for Repower to celebrate the power of energy that infuses entrepreneurs and workers. The film enacts the most energetic side of entrepreneurs, startuppers, freelancers and workers in general, in an engaging and surprising way that, to the rhythm of music, are imbued with the positive and winning energy of Repower, a solid and reliable partner of the Italian companies. Film advertisement created by True Company, Italy for Repower, within the category: Industrial, Agriculture.

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. Ambient advertisement created by CJ WORX, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Italy for Advertball, within the category: Agency Self-Promo.