AMV BBDO has created a digital campaign for MARTINI to help drive awareness of the brand’s pivotal role and heritage in F1 racing. The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. It will launch with a film this week across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor and worn by Felipe Massa. All fans have to do to be in with a chance of winning is tell MARTINI what the joy of racing means to them via the social channels using #JoyOfRacing. The winner will then be selected from a shortlist on 8th Aug and receive a Williams Martini Racing experience in Spa, Belgium; flights, transfers and four nights’ accommodation; and the #JoyOfRacing helmet presented by Felipe Massa. The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage. It also shows the audience what #JoyOfRacing means to superstar driver Felipe Massa to help spark ideas for entries, and gives full details of this money-can’t- buy prize. Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD. The bespoke helmet is to be worn by Williams Martini Racing driver Felipe Massa at the 2017 FORMULA 1 PIRELLI BELGIAN GRAND PRIX. Racing is a sport MARTINI has been involved in for nearly 50 years across a variety of iconic liveries. The brand returned to Formula One in 2014 as the title sponsor of the Williams F1 team, aiming to make a new generation fall in love with the gioia di vivere - the Italian "joy of living" - that MARTINI brings to the racing world. Design advertisement created by BBDO, Italy for Martini, within the category: Alcoholic Drinks.

A girl dreams of becoming a pro athlete, and with the help of her father, she’s accepted into a professional track club. Now the girl must leave her father and the only home she’s ever known to pursue her dreams. When she arrives at the club, she discovers a surprise gift from her father – an iPlace package containing an Apple Watch and a pair of Airpods. In the middle of her first training session, in the exact moment when she feels most tired and most alone, she receives an audio message on her Apple Watch. She plays the message and hears the familiar voice of her father reminding her that we must always run after our dreams. In that moment, she’s no longer alone, and she has the will to keep running. Film advertisement created by Morya, Brazil for iPlace, within the category: Electronics, Technology.

Account Supervisor: Michael Henry Film advertisement created by The Martin Agency, United States for Morgan Stanley, within the category: Finance.

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

What if you don’t go to school on the 1st of September, but instead, have to beg? SOS Children’s Villages was present at the Belgian Championships ‘Living Statues’ to bring a message around this topic, hard reality for 50,000 children in Senegal.

Film advertisement created by Robert/Boisen & Like-minded, Denmark for SPIES Travels, within the category: Professional Services.

Film advertisement created by Grupo Ferrer, Mexico for Toyota, within the category: Automotive.

Audio advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.

Digital advertisement created by McCann, Brazil for Cancer Hospital of Barretos, within the category: Public Interest, NGO.

Getinge, the global MedTech company, just launched its first ever global campaign, ‘Together as One’. The brand film is about Getinge and their customers, saving lives by working together as one. The film is about the teamwork, passion and expertise that lead up to "The Walk" – that moment when the surgeon, with the weight of somebody’s life on his shoulders, has to walk from the operating room to the waiting room to inform the family of the outcome. Film advertisement created by McCann, Sweden for Getinge, within the category: Health.

Film advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

Film advertisement created by Mazda Amiryar Design, Canada for NHL, within the category: Recreation, Leisure.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Film advertisement created by The Escape Pod, United States for EGO Power+, within the category: House, Garden.

In the financial jungle you are an easy target for fast loans, tempting offers and complex terms. In the financial jungle you need a reliable guide, that will help you not to get lost. Film advertisement created by Weekend, Latvia for WestKredit, within the category: Finance.

G-Star RAW introduces: G-Star RAW Certified Tailors. The campaign to extend the lifespan of your jeans, is developed in collaboration with The Family Amsterdam. G-Star RAW is launching a special tailor service in The Netherlands. In order to reduce your fashion footprint and stimulate consumers to get their jeans repaired, instead of throwing it away. Six local tailors have been trained and educated to denim experts, to make sure they can professionally repair your jeans when its broken. The service is offered for free to all customers in The Netherlands. The services will start as a pilot in The Netherlands. The six tailors are located in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all costs for the reparation on them. Certified Tailors is a sustainability initiative which is part of the running RAW Responsibility program. Integrated advertisement created by The Family Amsterdam, Netherlands for G-Star RAW, within the category: Fashion.

Outdoor advertisement created by Creative Gorilla, Sudan for Fuchs, within the category: Industrial, Agriculture.

Audio advertisement created by Soho Square, Greece for CB12, within the category: Health.

Embers of Empathy A unique collaboration between one of the world's leading humanitarian organisations and Australia's most renowned fine artists, to raise funds to support people and communities affected by natural disasters. October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed. This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross. To find out how Red Cross work with communities to better prepare for, respond to and recover from disasters across the country visit redcross.org.au. Ambient advertisement created by Y&R, Australia for Red Cross, within the category: Public Interest, NGO.