SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital. The programme intends to empower the women of India by educating them about early lump detection through simple self-examination techniques. An easy-to-use self-training module, Thanks A Dot, to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website. This self-detection tool has been designed using real breast cancer mammograms to re-create breast cancer lumps using a special algorithm and 3D printing. The breast cancer lump shapes are put on a learning card in the form of a language inspired by Braille. Users solve puzzles and quizzes using the special language (present on the learning card), thus capturing a positive feeling of carrying out early detection examination and promoting regular self-checks. 'Thanks A Dot' helps improve tactile (touch) capacity in women to detect early signs of lump formation. SBI Life has leveraged multiple digital platforms to launch the ‘Thanks a Dot’ awareness initiative; the campaign has rolled out with the launch of a video that highlights the significance of the power of touch and showcases the benefits of self-breast examination through this tool. The video urges every woman to take a step further and inculcate a habit of self-breast examination regularly and confidently. Digital advertisement created by WATConsult, India for SBI Life Insurance, within the category: Finance.

Film advertisement created by Cerberus, United States for Fest Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by TRY, Norway for Right Price Tiles, within the category: House, Garden.

Direct advertisement created by Saatchi & Saatchi, Puerto Rico for El Nuevo Día, within the category: Media.

Digital advertisement created by Ogilvy, Brazil for Rio 2016, within the category: Recreation, Leisure.

Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities. Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/ Film advertisement created by TBWA\RAAD, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

To introduce the new tv services by mobilcom-debitel, we invented a very useless fake product to make the tv industry talk about mobilcom-debitels tv services. Digital advertisement created by Defacto BE/ONE, Germany for Mobilcom debitel, within the category: Electronics, Technology.

Reading is more satisfying than sex? Yes, according to Book of the Month’s members. In Book of the Month’s latest campaign, created by independent Brooklyn-based agency Quirk Creative, it shows how good a night in with a book can really be. The “Satisfied Customer” campaign features a Book of the Month member vividly describing her wild night while her friends anxiously hang onto every detail. They’re amazed to learn she does this act at least once a month—and usually while her boyfriend is asleep. Naturally, it’s her Book of the Month subscription keeping her so satisfied. “Satisfied Customer” also highlights the tribe feeling of sharing a good book and being part of the Book of the Month community. Film advertisement created by Quirk, United States for Book of the Month, within the category: Recreation, Leisure.

A short “How to” guide in case of an unfortunate accident. Film advertisement created by Frank, Romania for Asirom, within the category: Finance.

With this interactive installation the aim was to break down any boundaries between the festival, Down The Rabbit Hole, and the crowd, by designing a mist installation that is as curious about you as you are about her. When you look at the installation, she looks back. If you give her attention, she will flourish in psychedelica. If you shout, she echoes back and if you dance with her, she will dance with you. The more the crowd shouted into the ears of one of the periscopes, the brighter and more enticing the trippy animations in the misty cloud became.

Film advertisement created by BETC, France for Boursorama, within the category: Finance.

Ambient advertisement created by Shackleton, Spain for Ghostbusters, within the category: Media.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

Film advertisement created by Fred & Farid, Algeria for Amor Benamor, within the category: Food.

The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™. A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.

President, Digital, Social and Mobile Services: Julianne Lamarche Film advertisement created by BLT Communications, United States for Farmville, within the category: Gaming.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United States for Mended Little Hearts, within the category: Public Interest, NGO.