Ambient advertisement created by mlnteraction, Thailand for Tesco, within the category: Retail Services.

Film advertisement created by King, Sweden for Sweden's Ministry for Foreign Affairs, within the category: Public Interest, NGO.

Poverty is a growing problem also in Finland. Salvation Army wanted to raise willingness to help. For that you need to have empathy for the people in need. This film shows that anyone can suffer misfortune. Including you. Campaign website: autaihmista.fi Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by FCB, Portugal for Portuguese Paralympic Committee, within the category: Public Interest, NGO.

Under the sponsorship of Turkish Airlines, Istanbul became the host city of the 2017 Istanbul Euroleague Final Four. As a team of Efabrika, we have made a business alliance with Turkish Airlines using the #Final4LandsinIstanbul motto to reflect this great excitement in the best possible way and to show the glory of the city to the whole world. Within the scope of the project, the famous Youtuber How Ridiculous team, have achieved extraordinary and successful basketball shots in Galata Tower, Rumelian Castle, Maiden's Tower and Bosphorus Bridge. Content advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

Direct advertisement created by JWT, India for Bueno, within the category: Food.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Sharing your offline experience directly with your online friends. Renault made it possible. By bringing the world of Facebook into the real world of the AutoRAI 2011. For the Amsterdam Motorshow we've created an innovative and real-time social sharing experience. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card. We placed specially made Facebook pillars in front of the Renault cars. By holding their pass in front of these pillars, a connection was made to their profile and the car was being "shared" on their wall. This way their offline car experience had been shared with their online friends. At the Renault stand, car fans got a free card. With this pass, visitors were able to login to their Facebook profile. Since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Ready to LIKE one of the Renault cars at the AutoRAI. Simple, innovative and fun. Do you LIKE us? We LIKE you! www.facebook.nl/RenaultNederland Ambient advertisement created by Blogmij, Netherlands for Renault, within the category: Automotive.

Film advertisement created by Altmann + Pacreau, France for Smartbox, within the category: Retail Services.

Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

Film advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by JWT, India for Junglee Games, within the category: Gaming.

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.

Freesat, the UK's subscription-free satellite TV service, is launching its autumn advertising campaign. Building on last year’s ‘Unbelievably Good’ premise, Freesat’s new campaign shows the benefits customers have realised from switching to Freesat. new 30-second TV spot, directed by Ben Gregor, features three scenes dramatising customers’ tales of the freedom they feel and dreams they have achieved with savings from getting rid of their monthly subscription. Film advertisement created by Mr. President, United Kingdom for Freesat, within the category: Media.

Film advertisement created by Punch, Turkey for Garanti, within the category: Finance.

The most ambitious international campaign of Ukraine Ukraine now – is a grand-scale international marketing campaign of the Ukrainian government starting in 2018. Its aim is to form the Ukrainian global brand, raise foreign investment in country and improve its touristic potential. 27 experts from the Commission on the popularization of Ukraine in the world participated in the preparation for the campaign. With their help, the maximum amount of data and materials were gathered to create a brand that will demonstrate the attractiveness of Ukraine for tourism, cultural interaction and business. Why does country need a brand? Today, if a country does not have a brand, people form an opinion about it based on what they have heard or read occasionally. And this is bad for Ukraine. Because we can not influence such random information. Worse still, it's often negative. With the support of the British government, a study was conducted on how Ukraine is perceived abroad. It turned out that the three most popular associations with Ukraine are "corruption", "revolution" and "war". People who have never been to Ukraine see Ukrainians as closed, aggressive and intolerant. This image is shaped largely from what they see and hear in the news. With such a reputation it is difficult to attract investment and tourists to the country. But those who have been with us at least once, change their minds and celebrate the hospitality of Ukrainians, wonderful landscapes, culture and architecture. To change the perceptions of Ukrainians and convince more people to come to us, Ukraine needs a brand. Such a brand will demonstrate us as an open modern country, where everything is most interesting right now. Ukraine is now-nation "Now" is the most important word for Ukraine today. It is the basis of the new campaign and branding idea. Right now Ukraine is changing and gradually becoming what we want to see it. Modern Ukrainians are about "now." They do not wait, do not hesitate. They act now and create new companies, new progressive businesses, new cafes, restaurants, festivals, new factories, new creative schools and innovative technology parks. We want to attract the attention of the same modern people from all over the world, tourists and investors. For them this moment of change is important. And according to the research, this magic word "NOW" attracts them very much. Ukraine now The aim of the new branding is to tell about "now". It is dynamic, open and positive. Minimalism makes it easy to use. The logo was made like this because we wanted to "highlight" by means of a yellow marker the main word of the message – “NOW”. And the blue element of logo resembles the alerts we see in social networks. This is a symbol of something new, something that attracts attention. And Ukraine is really worth attention now. As a result, the brand was made bright and modern. It expresses young good energy, energy of action. Branding is situational. The final element of each layout is pictogram. Each time it adapts to the context and complements of the layout plot. Own typeface The Ermilov font was specially created for Ukraine Now brand. This is a modern massive geometric grotesque with a special bevel in the corners of the letter. The author of typeface was inspired by the work of Ukrainian constructivist artist Vasyl Yermilov. #Ukraine_now This is an app that provides live broadcasting from different parts of Ukraine right now. See real Ukraine, but not Ukraine from news. The brand of the country you want to explore The brand is optimistic, bright and sincere. This is the brand of the country you would like to get acquainted with. It helps us to demonstrate Ukraine as we love it to the whole world. Film advertisement created by Banda, Ukraine for Ukraine, within the category: Hospitality, Tourism.

Integrated advertisement created by Fold7, United Kingdom for Audible, within the categories: Electronics, Technology, Recreation, Leisure.