Film advertisement created by Jax, United States for The Joker, within the category: Movies.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Chinese Communist Party is eliminating the spiritual practitioners of Falun Gong since 1999. More than 3.383 have been tortured to death, hundreds of thousands of men, women, children have been sent to labour camps. It is easier to accept illustration than real photo when it comes to torture and real people suffer. Illustration posters create an awareness about methods of torture and calls for the act to help Falun Gong practitioners - victim of forced organ harvesting to stop the persecution by simply scan QR code and sign the petition. Integrated advertisement created by Miami Ad School, Germany for DAFOH, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, France for Allianz, within the category: Finance.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

Seventy years are not met every day and we thought that the best way to celebrate it was to put in front those who have helped us reach this digit; Our consumers. Thanks to them we have managed to create a series of very small stories that result in a campaign with very great emotions. Film advertisement created by RKpeople, Spain for La Quiniela, within the category: Gambling.

Film advertisement created by BMB, United Kingdom for Farrow & Ball, within the category: House, Garden.

Direct advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Fantastic Noodles, within the category: Food.

Ambient advertisement created by McCann, Israel for Yes MaxHD, within the category: Electronics, Technology.

Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

Ghost as the motor car for those that know great design is more than surface deep. Film advertisement created by Daughter, United Kingdom for Rolls-Royce, within the category: Automotive.

Film advertisement created by M&C Saatchi, Germany for European Maccabi Games, within the category: Recreation, Leisure.

1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

International music agency MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create a timely and powerful new film that highlights the plight of young refugees.

Digital advertisement created by Grey, Peru for Action Earth Global, within the category: Public Interest, NGO.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.