To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Chinese Communist Party is eliminating the spiritual practitioners of Falun Gong since 1999. More than 3.383 have been tortured to death, hundreds of thousands of men, women, children have been sent to labour camps. It is easier to accept illustration than real photo when it comes to torture and real people suffer. Illustration posters create an awareness about methods of torture and calls for the act to help Falun Gong practitioners - victim of forced organ harvesting to stop the persecution by simply scan QR code and sign the petition. Integrated advertisement created by Miami Ad School, Germany for DAFOH, within the category: Public Interest, NGO.

A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.

Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

The campaign aims to highlight the emotional connections we have with the things we insure. Film advertisement created by 18 Feet & Rising, United Kingdom for Allianz, within the category: Finance.

Digital advertisement created by MOST Creative Club, Russia for Downside Up, within the category: Public Interest, NGO.

In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. Not only are they violated in the name of religion or gender but many times even their basic rights of education, health and safety are not with them. To change this and throw light on how a society fails if the queen is powerless, WAT Consult in association with Nanhi Kali has created a chess game wherein one player's queen cannot move at all, rendering it powerless while the other player's queen would have all her powers. Tania Sachdev, Chess Grandmaster was brought upon to deliver this message via the campaign video. She is seen challenging people to play the digital version of the chess game by taking the Powerless Queen Challenge on the website - www.powerlessqueen.com Film advertisement created by WATConsult, India for Nanhi Kali, within the category: Public Interest, NGO.

The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Year’s Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together. Integrated advertisement created by BBDO, Spain for Spanish Christmas Lottery, within the category: Gambling.

Advertising Agency: Ogilvy Brazil Chief Creative Officer: Aricio Fortes Executive Creative Directors: Paulo Coelho, Paco Conde Art Directors: Alexandre Fernandes, Ale Koston Copywriter: Bruno Brux Head of Broadcast Production: Rafael Rosi RTV: Andréa Consoleto / Sônia Cremerius Account Executives: Luis Carlos Franco, Ana Paula Perdigão, Mauro Frota, Luiza Varges Production Company: Academia de Filmes Director: Caio Rubini Director of photography: Felipe Meneghel Montador:​ German Espiaut Finalização: ​Academia de Filmes Ambient advertisement created by Ogilvy, Brazil for Sport Club do Recife, within the category: Recreation, Leisure.

Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.

To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.

Film advertisement created by Y&R, Peru for Colgate, within the category: Health.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

Outdoor advertisement created by thjnk, Germany for IKEA, within the category: House, Garden.

On June 29, 2014 thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Film advertisement created by FCB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.

Our film tells two stories, side by side. The first is of a worker in the Collins factory - who spends all day, every day, putting together the buses his own son rides to school. The second is a day in the life of the son himself. Digital advertisement created by Maxime Photo and Video, United States for Collins, within the category: Transport.

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Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority. Film advertisement created by Taxi, Canada for CKNW, within the category: Public Interest, NGO.

To inspire our clients to think more creatively about the exciting possibilities of Digital OOH we set out to launch with a head turning campaign. We created a 24 hour responsive outdoor ad that literally changed every 10 seconds, which as far as we can tell has never been done before. Outdoor advertisement created by Alphabet Studio, Australia for JCDecaux, within the category: Media.