Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Digital advertisement created by Publicis, Brazil for SBT, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

Sustainable consumption and production aims at “ doing more and better with less,”increasing net welfare gains from economic activities by reducing resource use, degradation and pollution along the whole lifecycle, while increasing quality of life. It involves different stakeholders, including business, consumers, policy makers, researchers, scientists, retailers, media, and development cooperation agencies, among others. How can we promote sustainable consumption and production patterns? Film advertisement created by Miami Ad School, Mexico for United Nations, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.

Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. Film advertisement created by Humanaut, United States for NutriBullet, within the category: Retail Services.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Ambient advertisement created by Camisa 10, Brazil for Friendly Traffic, within the category: Public Interest, NGO.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Film advertisement created by Amélie, United States for Coloradans Against Auto Theft, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Jagermeister, within the category: Alcoholic Drinks.

Parents are invited to look into the future in Very.co.uk’s Christmas campaign using the strapline ‘find the gift that helps them find their gift’. A magical, animated film titled ‘Elsie’s gift’, created by St. Luke’s, kicks off the festive season. The idea behind the campaign is a gift can be so much more than a treat, an indulgence or a reward. It can be an inspiration that changes the course of a life. The film opens with a young girl playing with a toy rocket. Her parents notice her interest and when Christmas Day arrives, the girl is thrilled when unwrapping her presents to receive a toy astronaut helmet. We then follow her journey as her interest in the universe and space travel grows, eventually taking her to university to study astrophysics. The ad finishes with her aged parents staring up into the stars knowing their daughter is fulfilling her dreams as an astronaut, looking back down at earth. Film advertisement created by St. Luke's, United Kingdom for Very, within the category: Retail Services.

Direct advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.

Ambient advertisement created by Jung von Matt, Slovakia for Sushi Time, within the category: Food.

Film advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

Film advertisement created by St. Luke's, United Kingdom for KP Snacks, within the category: Confectionery, Snacks.

Direct advertisement created by Leo Burnett, Germany for Zoo Frankfurt, within the category: Recreation, Leisure.

Digital advertisement created by Barton F. Graf, United States for Little Caesars, within the category: Food.

Film advertisement created by Havas, France for Stikbot, within the category: Toys.