Every island has a story. If you listen, it will speak to you. Beneath the breathtaking natural wonder and exotic beauty unique to each of the Hawaiian Islands, there are vital roots. These are the stories of the people who tend to them. Who cultivate ancient ways of living in harmony with the environment and embrace local and Hawaiian culture with equal parts aloha and responsibility. For the next generation. And for Hawaii to stay rooted. Content advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Sustainable consumption and production aims at “ doing more and better with less,”increasing net welfare gains from economic activities by reducing resource use, degradation and pollution along the whole lifecycle, while increasing quality of life. It involves different stakeholders, including business, consumers, policy makers, researchers, scientists, retailers, media, and development cooperation agencies, among others. How can we promote sustainable consumption and production patterns? Film advertisement created by Miami Ad School, Mexico for United Nations, within the category: Public Interest, NGO.

As the only fast food chain that flame grills their burgers, Burger King knows a thing or two about fire. To celebrate the fire, we took it away. Frankly, it’s just not the same. Film advertisement created by The Creative Circus, United States for Burger King, within the category: Food.

Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

Website: www.mydaughterwill.org Content advertisement created by JWT, India for HAIYYA, within the category: Public Interest, NGO.

Generation A is the follow up novel to Douglas Coupland's 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three - “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”. Film advertisement created by Crush, Canada for Generation A, within the category: Media.

Film advertisement created by Herezie, France for Vitalfan, within the category: Pharmaceutical.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Film advertisement created by BBDO, Israel for Israel Lottery, within the category: Gaming.

Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Film advertisement created by Wing, United States for Havana Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Design advertisement created by Leo Burnett, Italy for MIA, within the category: Public Interest, NGO.

How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks. Outdoor advertisement created by Saatchi & Saatchi, United Arab Emirates for The Change Initiative, within the category: Retail Services.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

In four bars in Moscow and five bars in Sochi, we have launched brand lighthouses - topical on-trade outlets where the BACARDI brand is presented as widely as possible. Experiential advertisement created by Journey, Russia for Bacardi, within the category: Alcoholic Drinks.