Film advertisement created by St. Luke's, United Kingdom for KP Snacks, within the category: Confectionery, Snacks.

Film advertisement created by Havas, France for Stikbot, within the category: Toys.

No matter the problem of your Toyota, use TMO car products and all will be smooth like mayonaise. Film advertisement created by Dentsu, Indonesia for TMO, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Film advertisement created by WBrazil, Brazil for Ipanema, within the category: Fashion.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Digital advertisement created by McCann, Germany for Stiftung Artenschutz, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Israel for Sprite, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Film advertisement created by JWT, Egypt for Crunch, within the category: Confectionery, Snacks.

Film advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

Film advertisement created by POL, Norway for DnB, within the category: Finance.

Film advertisement created by la comunidad, Argentina for Verizon, within the category: Electronics, Technology.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

A little girl finds out that she shares the same passion with her little friend. Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

Audio advertisement created by Iris, Indonesia for Artika Condoms, within the category: Health.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.