Challenge Lenovo launched its VR-headset Explorer. Its promo in Ukraine was complicated due to literary 0 of local content and lack of global applications, mostly presented by casual shooters. Insight Ukrainians travel to Europe in seek for amazing places. But sometimes beauty is just in front of your nose. For those, who still think of Kyiv as a city of churches we bought its modernity vibes just to their point of view. Literally. Idea Kyiv from dusk till dawn — first infotainment VR-app about ukrainian capital. In the project we have showed the other side of Kyiv — its modern culture. Execution We selected 6 trendy locations and developed a VR-tour “Kyiv from dawn till dusk” around them. It every location user gets an interactive game. In these physical locations we placed posters with chatbot codes, that starts a dialogue about the project and gives some product info about Lenovo Explorer. The project was also promoted in social media and landing page. All the communication led to the application download for full-VR experience. Integrated advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.

Burger King’s current Halloween campaign doesn’t get enough attention from millennials. We decided to drive millennials to stores by targeting their nostalgia and adding a Halloween twist. Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos. Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.” Film advertisement created by Intermark Group, United States for Intermark Group, within the category: Agency Self-Promo.

Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail. The One-Drop Bottle is not intended for mass production but for promotional purposes only, and it is currently being sampled in supermarkets. Direct advertisement created by TBWA, United Arab Emirates for Pril, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Canada for The Canadian Safe Boating Council, within the category: Public Interest, NGO.

Film advertisement created by Deutsch, United States for Foster Farms, within the category: Food.

Film advertisement created by Black Cherry, Greece for Chipita, within the category: Confectionery, Snacks.

Ambient advertisement created by Publicis, Luxembourg for RAOUL, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.

URL: http://selfiereveal.ubisoft.com A first-of-its-kind digital experience that uses cutting edge computer-learning technology to expose the risks of seemingly innocent selfies. The Selfie Reveal engine leverages a powerful machine learning platform to detect the image content of your selfie, then demonstrates how corporations, governments, and hackers could use this data against you. This platform can recognize your expressions, body language, facial details, location, emotional state and other physical objects in the photo that a proprietary algorithm uses to draw hypothetical conclusions that are displayed to the user. The site runs a selfie (or any photo) through artificial intelligence processers that can recognize certain objects and information contained in photos. It uses this information recognized by running itthrough custom algorithms and comparing it against publicly available databases to draw possible conclusions that are displayed to the user. Digital advertisement created by AKQA, United States for Ubisoft, within the category: Gaming.

Spanish cava producer Freixenet has brought Christmas magic to the City Hall square in Vilnius with a customized JCDecaux column. Carried out in cooperation with Media House and Gluk Media, this amazing campaign features a sophisticated combination of mirrors, screens, animation, projections and music.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

Film advertisement created by Envoy, United States for Alcatel, within the category: Electronics, Technology.

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Film advertisement created by FP7, Egypt for Frequency, within the category: Professional Services.

For McDonald’s line of premium burgers, the digital campaign focuses on how the product looks. And since looking at the product while browsing the internet contributes to digital eye strain why not try to tackle the issue. Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.