Film advertisement created by Leo Burnett, United States for National Collegiate Athletic Association, within the category: Education.

We developed a creative platform `The city will speak to you first` to emphasize the uniqueness of this app. The whole city struck up a direct conversation with citizens. All of it began with city transport, which advised commuters to change to a more advanced trip payment method. Soon after, supermarkets spoke to people as well. This was mostly caused by quarantine due to the coronavirus: Ukrainians were asked to leave their houses as little as possible in order to stay safe. However, there was still a need to shop for groceries, so EasyPay tackled it in its application. Supermarkets urged citizens to stay at home through outdoor advertising and SMM, while EasyPay promised to tackle the question with groceries. At the moment, transport and supermarkets have spoken to the audience, but in a while restaurants, cafes, petrol stations and the whole city will, too. Integrated advertisement created by NEBO Ideas Agency, Ukraine for EasyPay, within the category: Electronics, Technology.

Production Company Psyop/Smuggler Film advertisement created by BBDO, United States for Twinings, within the category: Non-Alcoholic Drinks.

Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

BG worked with NJM to build these new spots in an effort to continue to build upon the fact that NJM understands their policyholders. NJM understands that you work hard to own your house, your car, your home, and those things aren’t just things. They’re where your life happens. NJM works hard to ensure that their policyholders never have to take a moment away from living their life, because they can be confident in their coverage. Film advertisement created by Brownstein Group, United States for NJM, within the category: Professional Services.

Children singing Christmas Carols are passing next to the man. Man: Merry Christmas. Man stops and sees the light in a window. He’s starting to decode a signal. Film advertisement created by Studio FullGlass, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Film advertisement created by Les Gros Mots, France for Puy du Fou, within the category: Recreation, Leisure.

Digital advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Film advertisement created by Publicis, Israel for Sprite, within the category: Non-Alcoholic Drinks.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Film advertisement created by Monkeys in Tuxedos, Egypt for OLX, within the category: Public Interest, NGO.

Snickers is a brand build on strong TV advertising, but if your target audience doesn’t watch TV anymore, you must do something different. So, we create a social media campaign that raises awareness and market penetration for the Snickers brand. Off course in-line with the international “you're not you when you're hungry” brand theme. The target audience is the mobile generation. Youngsters in the age of 16-24 that are always online. They swipe, (dis)like and want to be constantly entertained on their phone’s. Although they like some brands, they usually hate it when they interrupt their socials. You’re not you when you’re hungry! How do we prove this to the youngsters? By hijacking their thumb and "hacking" the popular Instagram Stories. Using the hold-screen-to-pause mechanism, we created 3 cool games that where impossible to win. To win (for an indefinitely moment), you had to pause the video at the exact right moment. “Great job! Don’t let go” appeared in your screen. Leaving you wondering what will happen next. Because obviously, you need your finger again. When lifted, the video automatically continued and you were confronted with the inevitable denouement "You lose", quickly followed by "Be a winner, grab a free Snickers". Making sure you felt like a champ and your efforts were rewarded with a Snickers (which you could claim after you swiped up). Our goal was a distinctive and uncompromising campaign that stands out. That’s why we’ve chosen the nostalgic pixel art style that binds the campaign and is realized by Ivan Dixon. This animator from Melbourne has made his mark with work for The Simpsons, Cartoon Network, Disney and Warner Bros. Digital advertisement created by We Are Blossom, Netherlands for Snickers, within the category: Confectionery, Snacks.

Cartoon Network has always been an inspiration for kids everywhere. So much so, that even many grown-ups who work in animation do it exactly because of how much they loved Cartoon’s creations when they were young. That’s why it was such a gigantic honor for us at Le Cube, after we too were not so long ago just kids sitting in front of the TV amazed by what we saw, to create the channel’s 25th-anniversary celebration film.

EcoSport is the best selling Ford vehicle for disabled drivers. So, we redesigned its trunk mat, transforming it into a portable ramp for wheelchair drivers. It also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. A web site gathers this data, pointing the places in need of accessibility. So the local authorities responsible can check this information and do something to make the city more accessible. Content advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Film advertisement created by Turne, Italy for Ideabellezza, within the category: Beauty.

Purely iconic is a journey along 20 years in which Serial Cut™’s creative process is deconstructed in a very conceptual fashion. Film advertisement created by Serial Cut, Spain for Serial Cut, within the category: Agency Self-Promo.