A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

Integrated advertisement created by John St, Canada for Heart and Stroke Foundation, within the category: Public Interest, NGO.

TV ad promoting Wrocław- European Capital of Culture 2016 in collaboration with Telewizja Polska S.A. Sound: Michał Baczuń Mix: Jarosław Yaro Płocica Jazzda Music Mastering: Michał Mielnik

Film advertisement created by Nail, United States for Lifespan, within the category: Health.

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news. Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.

UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger! Film advertisement created by Socialab, Greece for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Havas, Switzerland for Action Innocence, within the category: Public Interest, NGO.

Durex's Farewell Elizabeth campaign is directed at men throughout Turkey and began in January 2014. The commercial parodies the television program Oobi and features a man humorously dating one of the show's hand-puppet characters. Digital advertisement created by Havas, Turkey for Durex, within the category: Health.

Film advertisement created by Duval Guillaume, Belgium for De Lijn, within the category: Transport.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

The White Angle TVC Love does not count for time or place… And the first love… the one that is not forgotten for ever and ever! Wherever you go, wherever you live… it appears in a clear sky to say hello to you… it suddenly fills in any spaces in your life and it becomes your source of inspiration… Made by Enza Home especially for the St. Valentine’s Day, the White Angle is a movie that presents the power of love and tells about how two people come together years after from their childhood when their small hearts bit with passion and love. The film displays the simplest and the most powerful form of romance, innocence and the first love. Forced to separate their paths, our characters cherish their fidelity and keep their love to each other in their hearts for years until they unexpectedly and miraculously meet one day. The thing that brings the two lovers together years after is the White Angle that was the symbol of their love and passion years ago. Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Film advertisement created by Kitchen, Spain for Oxfam Intermon, within the category: Non-Alcoholic Drinks.

Film advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.

Big natural disasters have left us very shocking images and footage. We found out that traffic signs are constant witnesses in several journalistic pictures in different media. Through real journalistic photos of several floods, hurricanes and storms around the world, we reinterpreted traffic signs sunk in the water, like if they were signs sent to humans from the nature and the earth. Film advertisement created by MullenLowe Group, Colombia for Conservation International, within the category: Public Interest, NGO.

Ambient advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.