To celebrate the arrival of summer, Nespresso and McCann Montreal are launching a vibrant campaign highlighting Nespresso Barista Creations Over Ice iced coffees. And, to capture Canadians’ attention, the team has stirred up some fresh new summertime playlists on Spotify, designed to elevate favourite summer moments through music carefully curated for the time, mood and place. So whether you want to bliss out and relax while you soak up the sun or play some poolside games – there’s a playlist for everyone. The playlists will be live on Spotify starting June 21st to mark the first official day of summer. “Iced coffee is a major, fast-growing trend and has been for a few years now,” said Julie Pomerleau, Vice President of Marketing at Nespresso Canada. “This is Nespresso’s first major campaign behind our iced coffee offering. We wanted to celebrate this blissful and long-awaited coffee moment.” On the B2B front, Nespresso is launching a content series called “Quality Pairings,” developed specifically for Nespresso’s Professional division. Also created by McCann Montreal, the content series features restaurants, cafés and hotels from across Canada whose commitment to quality shines through – including their choice to serve exceptional Nespresso coffee at their establishment. As Canada’s restaurants and cafés are reopening, it’s the perfect time to ensure that Nespresso is top of mind. Content advertisement created by McCann, Canada for Nespresso, within the category: Non-Alcoholic Drinks.

Film advertisement created by MullenLowe Group, United States for Navy Federal Credit Union, within the category: Finance.

Film advertisement created by Spice, Hungary for Cofidis, within the category: Finance.

Nick Valente Senior Account Executive Film advertisement created by Real Normal/Beef & Sage, United States for Big Red, within the category: Non-Alcoholic Drinks.

No matter the problem of your Toyota, use TMO car products and all will be smooth like mayonaise. Film advertisement created by Dentsu, Indonesia for TMO, within the category: Automotive.

Digital advertisement created by BBDO, United States for Bacardi, within the categories: Alcoholic Drinks, Music.

It is a well known fact that stepping on a LEGO brick can be a painful experience that sticks in your memory. Using that fact, Socialab, a digital first advertising agency, is building memories for LEGO in Greece and at the same is more than proud to present the LEGO campaign "Building Memories"! This campaign presents the LEGO life of a parent. Because being a parent can sometimes be painful. But it’s always worth it! Film advertisement created by Socialab, Greece for Lego, within the category: Toys.

Title Design: Laundry! Digital advertisement created by RPA, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

Outdoor advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Film advertisement created by Buzzman, France for Burger King, within the category: Food.

Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.

On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”). Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later. There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day. Experiential advertisement created by Jung von Matt, Switzerland for Kinderschutz Schweiz, within the category: Public Interest, NGO.

More than meets the eye – this motto is one of the main principles of the Transformers universe. It’s not that easy to play the game where fiction becomes part of a reality in ALL brand communications. But we did it. We live in the world where images, video and sound rule, we observe how text formats become obsolete. We get used to new formats in all possible spheres… And we can hardly find anything as boring as time-honored radio commercials… But what if we HACK them? ...And break the air by one of the most iconic sounds for today’s progressive audience — the voice of Optimus Prime! ...And the date of the hack coincides with the most important media event in Russia – the president’s call-in show. On 15th June 2017 we organized numerous broadcast breaks on 3 leading radiostations in Russia – Maximum, DFM and Hit FM. The audience reacted immediately: the official pages of the radio stations in social media were flooded with comments asking what was going on. Journalists noticed our activity too – the interruption of radio broadcast with strange sound can hardly stay unnoticed. And, of course, the linked it to another event of the day – the President’s call-in show! Thus Transformers hacked not only the air of 3 radio stations, but many, many more major media. We got mentioned in 250 media and popular communities in social networks. Yandex.News – Russia’s major news aggregator – ranged our case as TOP news on Science and tech. The overall campaign reach exceeded 100,000,000. And what’s even more important… once again we reminded our audience that transformers are more than meets the eye. Audio advertisement created by Rodnya, Russia for Hasbro, within the category: Toys.

Film advertisement created by String Theory, New Zealand for Good Books, within the category: Retail Services.

Film advertisement created by Lucky Generals, United Kingdom for Amazon, within the category: Retail Services.

The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born. On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo. Digital advertisement created by Leo Burnett, Portugal for Lisbon City Council, within the category: Transport.

Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure. Ambient advertisement created by Carmichael Lynch, United States for Carmichael Lynch, within the category: Agency Self-Promo.

Film advertisement created by Made, Mexico for FIAT, within the category: Automotive.

Film advertisement created by The Royals, Australia for The Sydney Morning Herald, within the category: Media.