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Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.
Imagine thousands of children in need, needing to tell their life stories. On the other hand, imagine that, for technical reasons, books are printed everyday with blank pages. Realize that these two worlds could cross each other was our insight. Direct advertisement created by 3A Worldwide, Brazil for ActionAid, within the category: Public Interest, NGO.
Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.
Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.
A simple idea for ADA Foundation that got together the billboards in Colombia with the abandoned animals of the foundation, to find brands to advertise and new homes for all of the animals. Outdoor advertisement created by BBDO, Colombia for ADA, within the category: Public Interest, NGO.
Film advertisement created by &Barr, United States for Bealls, within the category: Retail Services.
Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.
Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.
Madame Tussauds Tokyo is a wax museum in Tokyo. This is a project movie for a special event held in Tokyo in July 2018. June 2018, the summit meeting that drew worldwide attention was held in Singapore. It was a giant step forward world peace. To maintain the hope for peace like never before, a special barber shop called "PEACE BARBER" was opened in Tokyo for a day. It was a special barber shop to present peace by giving a special haircut. A peace barber shop where you can take pictures with Donald Trump figure and wish for peace by posting them on social media.
At RPG, the happiness of our employees, investors, and customers is a priority. Join us as we celebrate the journey of spreading joy across the world with #HelloHappiness.
What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.
Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.
Ambient advertisement created by Ogilvy, Costa Rica for Claro, within the category: Electronics, Technology.
Film advertisement created by Saatchi & Saatchi, Russia for Dad Can, within the category: Food.
Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.
Running counter to society’s message that success is the steady march toward predetermined milestones, in this animated fable Costa shares an alternate perspective on the value of exploration, and the life-altering experiences that come with it. Digital advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Personal Accessories.
Film advertisement created by LOLA, Spain for Seat, within the category: Automotive.
Film advertisement created by Decembrist, Russia for Stenn, within the category: Personal Accessories.
People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.
To reach Designers with passion for typography, we created a font of our own and simply changed around the letters. So upon installation it now shows our recruitment ad instead of the usual font preview. Digital advertisement created by Jung von Matt, Germany for Jung von Matt, within the category: Agency Self-Promo.