Donor Cable

The Donor Cable bracelets were given away with Android smartphone purchases at Nar stores around the country, and mobile blood donation centers were parked nearby to catch phone buyers while the issue was on their mind. The campaign increased the nation's blood donation rate an astounding 335 percent, earning widespread attention and goodwill along the way. Direct advertisement created by Y&R, Russia for Nar Mobile, within the category: Electronics, Technology.