Say hello to the world's largest message in a bottle. 2011 Grand Prix winner in Eurobest, Solo from Norway, is out with a new spectacular campaign and continues the quest for world fame. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world's best soda. And the fans can guess where it will end up at solo.no. Ambient advertisement created by TRY, Norway for Solo, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, France for U Shops, within the category: Retail Services.

Direct advertisement created by Grey, Argentina for Pantene, within the category: Health.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Ushuaia Ibiza Beach Hotel has been wowing guests on the White Isle since its opening earlier this year. The innovative hotel, which forms part of the Fiesta Hotel Group portfolio is decked out with the most up-to-date decor and every corridor, bar and bedroom is peppered with distinctive features which range from the exquisitely beautiful, the luxurious to the downright bizarre. So, it’s only fitting that this bang on trend hotel is accompanied by the most cutting edge technology. This week, Ushuaia Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor. Guests are encouraged to tag themselves in as many pictures as they like and swiping in different locations will post different messages on their Facebook wall such as, ‘Hanging out at the Ushuaïa Ibiza Beach Hotel...Jealous?’ Ambient advertisement created by Dorst & Lesser, Spain for Ushuaïa, within the category: Transport.

Film advertisement created by Dare, United Kingdom for Diageo, within the category: Alcoholic Drinks.

Film advertisement created by Zulu Alpha Kilo, Canada for Peace Collective, within the category: Fashion.

Direct advertisement created by Y&R, Slovakia for Hyundai, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, United Kingdom for Bud Light, within the category: Alcoholic Drinks.

Film advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger! Film advertisement created by Socialab, Greece for Unicef, within the category: Public Interest, NGO.

Content advertisement created by North, United States for Colombia, within the category: Fashion.

Cif wanted to introduce a campaign based on the concept of nostalgia. And it On our part, we created a Cif timeline, starting from 1985, the year when it entered Turkey, up until present day. We designed this timeline on a cardboard band, placing hallmark Cif products on it and incorporating Cif's nostalgic commercial music. We produced music boxes of old times that would play the commercial music. We adjusted the cardboard band according to the notes of the commercial music and put the band into the music box. As the music box plays, the journey into the time with Cif has begun. The nostalgia package has been delivered to our most active users on Facebook page and bloggers. This is the story of the nostalgic way by which Cif nostalgia campaign was announced. Direct advertisement created by Havas, Turkey for Cif, within the category: House, Garden.

A career defined by dominance and breaking his own personal barriers, Adam Peaty is only concerned with progression. Content advertisement created by We Are Social, United Kingdom for Science in Sport, within the categories: Food, Health, Sports.

Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority. Film advertisement created by Taxi, Canada for CKNW, within the category: Public Interest, NGO.

Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.

Following a competition, BIC, the European leader in paper products, chose Babel for its new European communication campaign highlighting its BIC® Gel-ocity® Quick Dry pen, with its ultra fast drying gel ink for a better note-taking. "BIC® Battle Flow" is the ultimate test torture for a pen: being able to follow the flow by recording the words of one of the fastest rappers in the world, Mac Lethal, who manages to rap 1000 words in 2 minutes.

Film advertisement created by MK, Norway for Mitsubishi, within the category: Automotive.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.