Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. "At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú. Outdoor advertisement created by Ogilvy, Peru for Mikes, within the category: Alcoholic Drinks.

Introducing the All-New, All-Electric Fiat 500.

Direct advertisement created by BBDO, Ukraine for Stella Artois, within the category: Alcoholic Drinks.

Film advertisement created by Dead Famous, Canada for Northern Credit Union, within the category: Finance.

Executive Producer :Mehernosh Dastoor Digital advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

Film advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

Type 2 diabetes is the most common kind of diabetes, yet most people are not able to detect it and start treatment until it is too late. Simple lifestyle measures have been shown to be effective in preventing or delaying the onset of type 2 diabetes. Early diagnosis can be accomplished through relatively inexpensive testing of blood sugar. WHO aims to stimulate and support the adoption of effective measures for the surveillance, prevention and control of diabetes and its complications, particularly in low- and middle-income countries. Integrated advertisement created by VIVA Institute of Applied Art, India for World Health Organization, within the category: Public Interest, NGO.

The American author Dan Brown recently visited Amsterdam to promote his new bestseller Inferno. Online retailer bol.com believes it is possible to create a more intimate experience online and therefore asked Dan Brown to take part in the first online signing session of his career. The Da Vinci Code author agreed to take part in this exclusive signing session straight away. During a chat session, a select group of people were able to chat to the author one at a time, and ask him to sign a copy of Inferno. There was a special, limited-edition copy of the book for the occasion. Ad agency DDB Brussels came up with the idea for the online signing session and bol.com had already used it successfully during the Antwerp Book Fair. At this event, bol.com customers could have their books signed during a chat session with bestselling authors, including Jeroen Meus and Luc Deflo. The promotion gave online shopping a sense of intimacy for the first time. It was a success, so an online signing session has now been held in the Netherlands too. Digital advertisement created by DDB, Netherlands for bol.com, within the category: Recreation, Leisure.

Film advertisement created by Don't Panic, United Kingdom for Macular Society, within the category: Public Interest, NGO.

Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.

The campaign’s centerpiece – a TV commercial directed and produced by actor and outdoorsman, Jason Momoa – honors Carhartt’s 128-year heritage and ever-growing legacy as a brand fit to tackle all that Mother Nature can deliver.

Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. Daniele DelNero Direct advertisement created by Serviceplan, Germany for Fyffes, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, United States for Xbox, within the category: Gaming.

Film advertisement created by BBDO, United States for Macy's, within the category: Retail Services.

Ambient advertisement created by Publicis, Brazil for Maggi, within the category: Food.

A game for english students to practice their pronunciation skills with Google's speech recognition service. Check it out at http://www.easywaytest.com Digital advertisement created by Loducca, Brazil for Easy Way, within the category: Education.

Digital advertisement created by FCB, Venezuela for Banplus, within the category: Finance.

Digital advertisement created by BBDO, Japan for Hiroshima Tourism Board, within the category: Transport.

Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.