Film advertisement created by BBDO, United States for Mercedes, within the category: Automotive.

NGO Movimento SuperAção was created in 2003 by young people who were concerned with a society that does not fully recognize the civil rights of people with disabilities. By organizing inclusive events, we seek to transform this situation, ensure accessibility and participation to everyone, stand up for human rights and encourage people with disabilities to have leadership roles in the social inclusion process. Experiential advertisement created by Z+, Brazil for Movimento SuperAção, within the category: Public Interest, NGO.

Film advertisement created by Deutsch, United States for Taco Bell, within the category: Food.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable. Ambient advertisement created by FoxP2, South Africa for DNA Project, within the category: Public Interest, NGO.

URL: http://www.pets4petsproject.com Pets4Pets Project taught little kids the secrets of the advertising industry; inviting them to imagine new social campaigns to help protect the animals they love the most. WWF, together with a team of creatives, photographers, illustrators, film directors, animators, post-producers and speakers helped students at an elementary school experience the whole creative process: from the brief, to the Pre Production Meeting, to the shooting, to going on-air. You can see the results in the case video. The adventure starts in the classroom, then moves inside the creative agency and finally arrives on a production set. For all the experienced creatives there’s just one strict rule: “never ‘contaminate’ the kids’ ideas”, just offer them the production advice they lack. First Challenge: a print campaign. “From the first sketch on a piece of paper, to 2 TV commercials, 4 radio announcements and 8 print campaigns, ready to go on-air”. For every creative piece, you can see the “before” and “after”: from the kids’ original sketches to the final executions ready to go on-air. One thing is immediately evident: the kids’ work is already 100% creatively effective. The team of professionals just helped them “translate” their ideas into a language that adults can understand. Paolo Boccardi, Alice Crippa, Serena Micieli, Silvia Savoia Ambient advertisement created by Leo Burnett, Italy for WWF, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for Ronald McDonald Childrens Fund, within the category: Public Interest, NGO.

Outdoor advertisement created by FCB, United Arab Emirates for Nivea, within the category: Health.

Experiential advertisement created by Red Pepper, Russia for IKEA, within the category: Retail Services.

Integrated launch campaign for REMIX, the online tool that allows you to customise you own pair of Ray-Ban. Film advertisement created by RXM, United States for Ray-Ban, within the category: Personal Accessories.

Film advertisement created by Brothers and Sisters, United Kingdom for Sky Sport, within the category: Media.

Film advertisement created by Serviceplan, France for Fondation FondaMental, within the category: Health.

BrainBricks is a product for LEGO that merges psychical and digital play. The LEGO BrainBricks include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to any mobile device. This allows you to bring your actual LEGO creations to life within a digital gaming experience. So, the better you build the better they perform within the game. Digital advertisement created by Wonder Years, United States for Lego, within the category: Gaming.

It's known that women don't like the fact that others can hear them
 while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea - meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water. Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you're on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8 Chief interaction Manger: Enon Landenberg Creatives: Aviv Stein Project Manager: Yogev Reinhold Creative & art Director: Bechor Bar-Tur Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum Designer: Alex Trublenkov Digital advertisement created by Publicis, Israel for Thirst Global Awareness, within the category: Public Interest, NGO.

Film advertisement created by Havas, United States for Hefty, within the category: House, Garden.

Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

Film advertisement created by Arnold, United States for SolarCity, within the category: Industrial, Agriculture.