A celebration to women in IT, the future is too important to be left to men. Film advertisement created by Klirr, Sweden for KTH Royal Institue of Technology, within the category: Education.

Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book. When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices. Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school. Integrated advertisement created by FCB, Romania for Vodafone, within the category: Electronics, Technology.

Ambient advertisement created by Denizen, United States for Alice Through the Looking Glass, within the category: Media.

The campaign focuses on what to do when you recognize abuse and how to report it, making the community's role more visible while inspiring action. Film advertisement created by Offspring, United States for Child Abuse Prevention, within the category: Public Interest, NGO.

URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

Cactus, an independent strategic creative agency specializing in health and recreation brands, has launched a campaign for Utah’s Washington County Convention and Tourism Office. The agency won the business in November after a competitive pitch. The new brand renames the State of Utah’s Washington County as Greater Zion, with the aim to unify and celebrate the area’s diverse tourism offerings, spread visitation throughout the region and entice visitors to stay longer. Integrated advertisement created by Cactus, United States for Washington County Convention and Tourism Office, within the category: Hospitality, Tourism.

As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the non­profit that hosts National Canadian Film Day 150 (NCFD), is launching a Canada-wide campaign developed by Leo Burnett. The campaign kicks off with two Cinema spots that came together with the help of Canadian film industry icons. ‘The Man Who Was Always Late’ was directed by Atom Egoyan and stars Vinay Virmani. In addition to cinema, the campaign celebrates that ‘our films come from here’, with screen installations and markers across the country celebrating the places, people and things that inspired Canadian cinema. For example, the burger restaurant where a scene for Room was shot will have tray liners about the film, while Indigo will have bookmarks celebrating books that inspired films. The campaign launches on March 23rd and runs through April 19th. CanFilmDay.ca Film advertisement created by Leo Burnett, Canada for REEL Canada, within the category: Public Interest, NGO.

We believe the future should be something to look forward to, at every age. This film was created to encourage and inspire the 42 million older adults in this country, and to help remind everyone that the hopes, dreams and ambitions of those over 65 are not only alive and well; they are as vibrant and strong as ever. Institute on Aging is a non-profit that brings together resources, education and services to help older and disabled adults remain independent, engaged, and in their own home for as long as possible.

Film advertisement created by Anti, Norway for Coop, within the category: Retail Services.

Film advertisement created by la comunidad, United States for Tesco Mobile, within the category: Electronics, Technology.

Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying. Film advertisement created by Copacino+Fujikado, United States for Symetra, within the category: Finance.

Penalty invites one of the most popular Youtubers of the world, a very charismatic and famous brazilian guy, which is also a Penalty fan, to introduce the new product line to the public.​ Film advertisement created by CDR+, Brazil for Penalty, within the category: Fashion.

Most people use Google Maps to find the quickest route but for people with disabilities, it's not that easy. Google wanted to make sure everyone could find a way that worked for them. Digital advertisement created by Miami Ad School, Canada for Google, within the category: Electronics, Technology.

Brain Trip is an interactive installation for the Surreal Worlds exhibition in the Centraal Museum Utrecht, in which you go on a voyage into surrealism via your brain waves. Because surrealism is inextricably linked to the subconscious, in this way we let the visitor truly experience surrealism. Ambient advertisement created by Rhinofly, Netherlands for Centraal Museum Utrecht, within the category: Recreation, Leisure.

Strategic planner: Corinne Genestay / Genestay Strategy

BOS Ice Tea’s latest offering comes in the form of a viral video shot and produced by Tonic Africa, South Africa. The spot features their energy variant BOS Energy – a healthy, lightly sparkled organic Rooibos ice tea, with a natural cranberry flavour that gives you juice – without the nervous edge. The spot follows two energetic youths on their way to play a game of basketball. One of the guys finishes off a BOS Energy drink and casually tosses the can into a nearby bin. An inquisitive bee finds the drink irresistible and disappears into the can for a taste. After a few sips, the bee starts buzzing ferociously until it lifts the can under it’s newly found energy and flies away with it. Film advertisement created by Tonic, South Africa for BOS Ice Tea, within the category: Non-Alcoholic Drinks.

KLM wanted to inspire Finnish people to book a trip abroad! Film advertisement created by Pool, Sweden for KLM, within the category: Transport.

Dozens of volunteers hung the 1,500 keys in this installation, by hand. Each key represents one of the thousands of women, youth and families Adsum for Women & Children has provided with shelter, since 1983. Film advertisement created by Arrivals + Departures, Canada for Adsum for Woman & Children, within the category: Public Interest, NGO.

In conjunction with Homelessness Prevention week Avalon Centre launched their Home For The Homeless campaign. Film advertisement created by Magnum Opus Partners, Australia for Avalon Centre, within the category: Public Interest, NGO.

Film advertisement created by Iris, United Kingdom for Adidas, within the category: Sports.