The love story that has a nation holding its breath. It will move you in ways you didn’t expect. #LoveYourGut Film advertisement created by McCann, Australia for Metamucil, within the category: Health.

Film advertisement created by Publicis, France for Carrefour, within the category: Retail Services.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.

There’s something about a physical book. There’s something about an ebook. Wouldn’t it be lovely to combine these two into a most wanted book: the App Book. An innovative combination of old and new media, with a physical book and a digital app that interacts with and adds to the written interviews. We created The Next Ten: a book that highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. With inspiring Dutch thinkers - and doers – in a wide range of fields. People like Rem Koolhaas, Onno Ruding and Boris Veldhuijzen van Zanten talk about the business and social themes they believe will be relevant in the next 10 years, and the innovative ways they expect the business community and the world at large to respond to this rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact. The App Book has been created in close collaboration with Accenture the Netherlands, celebrating its 10th anniversary with its sights set firmly on the future. Direct advertisement created by Fitzroy, Netherlands for Accenture, within the category: Professional Services.

The New Volvo S90 T8 Plug-in Hybrid is a premium sedan that defies the conventions of all electric cars in its class. Equipped with Volvo’s intelligent T8 Twin Engine, it generates 407 horse power to provide a V8-like performance, yet with far more fuel-efficiency and far less carbon emissions, while having zero-emissions capabilities on Pure electric mode. As the S90 T8 was expected to arrive during the peak of the thunderstorm season in Thailand, Volvo Car Thailand and GREYnJ United seized the opportunity for an unconventional campaign that paralleled the car’s uncompromising power to the most powerful, yet purest, form of electrical power on Earth. At the core of it, was the first-of-its-kind “Volvo Lightning-Powered Billboard” – a giant billboard with the exceptional ability to entice a lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page. Outdoor advertisement created by Grey, Thailand for Volvo, within the category: Automotive.

Chloe's flagship product is the perfume line LOVE STORY. Therefore it’s not surprising that Valentine's Day was the most important event of the year for us. in order to get away from all the St. Valentine's clutter of other brands and products and take over the holiday for Chloe, we created an event like no other.GIFs - short looped frames, became the focus point of the event’s concept. They combine the most trending aspects of modern communication with the elusiveness of a romantic moment. And so the concept of the shortest love story, that anyone could share with the world, became a thing, thanks to Chloe brand. We set up 3 CHLOE stations on the most prestigious promenade in Warsaw downtown, where lovers could create their ‘shortest love story’, i.e. a GIF, which would then be screened on an 8 meter display nearby, right in the center of the city. EFFECTS The event was widely discussed in the media and on numerous lifestyle blogs.The reach in social media was nearly 1 million impressions, but the most important KPI achieved was a sales increase of 250%, compared to the previous year. Experiential advertisement created by Digital Kingdom, Poland for Chloe, within the category: Beauty.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Digital advertisement created by Shackleton, Spain for Madrid Open, within the category: Recreation, Leisure.

Audio advertisement created by Lowe, South Africa for Sweat1000, within the category: Recreation, Leisure.

Experiential advertisement created by Agencija 101, Slovenia for Unicef, within the category: Public Interest, NGO.

Experiential advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever. Digital advertisement created by Publicis, Spain for FAD, within the category: Public Interest, NGO.

Film advertisement created by Dare, United Kingdom for Sony Ericsson, within the category: Electronics, Technology.

Film advertisement created by 10 feet tall, Australia for Deaf Children Australia, within the category: Public Interest, NGO.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Digital advertisement created by Wunderman, China for ShanghaiPRIDE, within the category: Public Interest, NGO.

The Montreal Canadiens, the most celebrated team in hockey history, has one of the most passionate and diehard followings in the NHL. So during this year’s Stanley Cup run, Coors Light teamed up with MEC Canada andDraftFCB Montreal to create an interactive outdoor experience called “L’action sur la glace” or “The Action’s On The Ice”, bringing the fans even closer to the action. Outside of Montreal’s Bell Centre, the home of the Habs, Thinkingbox digital production company built a custom 240 square foot ‘shooter’ platform where fans were able to take their best and hardest “slap shot”. Each time, the strength and speed of the shot would trigger a specific 3D animation that appeared on a 45’ HD LED video wall. For example, if the puck was hit hard enough to score a goal, an animation showing the ice shattering as well as a 3D modeled representation of Bell Centre and the Montreal Canadiens’ locker room would appear. Everything was done to recreate and simulate the experience of scoring a goal for the average fan. The activation included a custom iPad application that controlled the flow of the event. It was synced with social sharing technologies so players could publish their experience on their respective networks. The platform included a puck track containing IR sensors and micro-controllers that converted fans’ shots from microseconds to km/h. Ambient advertisement created by FCB, Canada for Coors, within the category: Alcoholic Drinks.