ΝΒΑ Superstar Giannis Antetokounmbo on an epic journey with friends and family. And Macklemore. Can’t hold us. Film advertisement created by Soho Square, Greece for Aegean Airlines, within the category: Transport.

Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

Ambient advertisement created by Arnold, Netherlands for Arnold, within the category: Agency Self-Promo.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Direct advertisement created by Y&R, Slovakia for Hyundai, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, United Kingdom for Bud Light, within the category: Alcoholic Drinks.

Film advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Digital advertisement created by Torke, Portugal for Lisbon's City Hall, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United States for HP, within the category: Electronics, Technology.

Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

Film advertisement created by Deutsch, United States for PetSmart, within the category: Pets.

Film advertisement created by OM.art, Brazil for Instituto E, within the category: Public Interest, NGO.

Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

Film advertisement created by Brothers and Sisters, United Kingdom for Sunny, within the category: Finance.

Leading skincare brand Gold Bond is debuting an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s broader Champion Your Skin campaign advocating for real skin, the new work gets real about powder—why guys use it, where they use it, and most importantly, how they talk about it. The campaign launches on Facebook, Instagram and other digital properties with a 60-second anthem that was “too ballsy for broadcast.” Called “Euphemisms,” the spot features a pair of young men discussing a problem as old as time itself: sweaty balls. From ancient Rome through the Middle Ages, from Godfather-era New York to ‘80s Wall Street and beyond, our characters complain about “slick stones,” “moist marbles,” and “over-steeped teabags” until, finally, Gold Bond arrives to promise “There’s freshness in your future.” The humorous work continues with two 15-second spots for national broadcast TV. The spots introduce a recurring character named G.B. Powders, a sage voice of reason who helps young men see the error of their wet ways. Integrated advertisement created by Terri & Sandy, United States for Gold Bond, within the category: Pharmaceutical.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by antoni, Germany for Mercedes, within the category: Automotive.

Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.