The “Let’s Turn Things Around” national campaign for the San Diego Zoo Global Wildlife Conservancy aims to compel prospective and current donors to save animals facing imminent extinction. The campaign will launch on World Rhino Day (9/22/17) in hopes of raising awareness and donations for Northern White Rhinos, an animal under 24-hour surveillance as only three remain on Earth. To capture the urgency, and necessity, of conservation efforts, Epsilon’s creative team developed imagery of the northern white rhino slipping away into nothingness through the grasps of an hourglass. Film advertisement created by Epsilon, United States for San Diego Zoo Global Wildlife Conservancy, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Philadelphia, within the category: Food.

Film advertisement created by BBH, United Kingdom for Clipper Teas, within the category: Non-Alcoholic Drinks.

Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don't seem to care about the dangers of using their mobile phone whilst driving. Film advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

Outdoor advertisement created by Bold, Saudi Arabia for Bosch, within the category: Electronics, Technology.

Film advertisement created by Goodby Silverstein & Partners, United States for American Rescue Plan, within the category: Public Interest, NGO.

From movies, TV and generations of postcards, people have a perception of what they think Hawaii is. MVNP’s new campaign for the Hawaii Visitors and Convention Bureau works to change those perceptions by showing there's more to the islands than they think. The "Let Hawaii Happen" campaign illustrates that sometimes the best parts of traveling in Hawaii are the unplanned moments in your “planned” vacation. Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Film advertisement created by Fred & Farid, Algeria for Amor Benamor, within the category: Food.

Direct advertisement created by TDI Group, Belarus for Emergency Control Ministry of the Republic of Belarus, within the category: Public Interest, NGO.

Inspired on web videos of army men and woman that spent time away from their children, this DLC/Ogilvy & Mather Puerto Rico Christmas Card reminds everyone that in the marketing world, we are also on duty. Digital advertisement created by Ogilvy, Puerto Rico for Ogilvy, within the category: Agency Self-Promo.

With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. Integrated advertisement created by Beta Collective, Brazil for Patagonia, within the category: Alcoholic Drinks.

Honda Motorcycle launched its ad campaign for the new CBR 1000RR-R Fireblade SP, the brand's super sports model intended at riding on circuits and race tracks. The film, signed by Publicis, stars the brand's pilot and four-time SuperBike Brazil champion Eric Granado. With the creative concept "Beat Your Best", the film features Eric Granado competing with a "pebble" and showing all the speed and power of the motorcycle, which was renewed with strong participation from HRC - Honda Racing Corporation and reaches 2022 version to continue the Fireblade legend. Film advertisement created by Publicis Brasil, Brazil for Honda, within the category: Automotive.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

We used tilt-shift techniques to visually demonstrate Alaska Communications new brand platform: Alaska is the most important place on earth, and in this vast state Alaska Communications provides the technology to make it feel a little bit smaller. The technology and customer service offered by Alaska Communication, helps connect Alaskans - making America’s largest state feel a little bit smaller. Film advertisement created by Vitro, United States for Alaska Communications, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Sandy Hook Promise, within the category: Public Interest, NGO.

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

In a country that loves its bobsleigh, at a time when all eyes are on the Olympic contestants, we took four adventurous people on a truly epic ride. Virtual reality meets a comfy BMW X5, with a champion racing driver behind the wheel – to give passengers all the adrenaline of an Olympic bobsleigh run. Film advertisement created by DDB, Latvia for BMW, within the category: Automotive.

The Cultural Heirs is a non-profit association committed to integration and violence prevention as well as the prevention of discrimination and inequalities in our society. The font is available for everyone to make their own statements for freedom, using the anniversary typeface. The statements will be collected and turned into a book which will be sent as a message to the current leaders of the world. Film advertisement created by Heimat, Germany for The Cultural Heirs, within the category: Public Interest, NGO.