Digital advertisement created by Ogilvy, India for Channel V, within the category: Media.

Physically abusing a woman is prohibited in every religion. Yet, it happens. In Islam, men have been found misuse phrases from religion as a justification for domestic violence; such as “If you want your wife’s attention, you may get it with a light tap.” (Religious verse in Islam) If even a tap hurts one’s wife, it is not acceptable, because Islam commands men to be kind and compassionate to women, and if they hurt a woman, it is said to be hurting God. But men misuse the ‘light tap’ as a justification for physical domestic abuse as those light taps escalate and cause serious harm to women. We turned the “Tap” feature of Instagram Stories into a tool against domestic abuse. And showed men that what they misused as a ‘light tap’ was actually domestic abuse. Through a woman’s profile, we followed men as they were drawn to visit her profile on Instagram (@lifeof_farah) and uncover her Instagram story by tapping on the Play button. Then, as they tapped through her Instagram story, they saw how a light tap can escalate. Digital advertisement created by FP7, United Arab Emirates for Foundation for Women and Children, within the category: Public Interest, NGO.

Team One is breaking its first creative for Slingshot during March Madness. The brash strategy is aimed at reaching Slingshot’s target audience of “Broken-DNA Thrill-seekers,” who index high for adrenaline and attention. As that name implies, this is a segment that loves to take risks and sees themselves as “self-made” and “the life of the party.” These consumers tend to be middle-age males with discretionary income ($100k+) and aligns well with March Madness demographics. Film advertisement created by Team One, United States for Polaris Slingshot, within the category: Automotive.

Film advertisement created by Goodby Silverstein & Partners, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Watch the boy side of the story too. Film advertisement created by Publicis, Belgium for Mobistar, within the category: Electronics, Technology.

Simply buckling up could have saved 60 Coloradans in 2016. To show what this number means, CDOT and Amélie created 60 reflective yellow memorial wreaths and placed them one after another on Bandimere Speedway. We gathered footage of the installation and created a video that included an interview with CDOT's traffic safety manager who pointed out that the seat belt usage rate in Colorado is 84%, well below the national average. Holger Forrest also spoke out in the video for seat belt safety as his family lost their daughter last year in a car accident, and had she been wearing her seat belt she would have lived. To push our efforts out even further, we turned seat belts into awareness ribbons. They overlaid the seat belt ribbon onto photos of severely wrecked cars and pushed them out on social. The drivers and passengers of these cars all survived the crashes because they were wearing their seat belts. This campaign helped prove to people that seat belts make survivors. Experiential advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Digital advertisement created by MullenLowe Group, El Salvador for El Faro, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, United States for TNT, within the category: Media.

Film advertisement created by Argonaut, United States for FitBit, within the category: Electronics, Technology.

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council. To raise awareness to this cause, Dermodex brand, a specialist in diaper rashes announce this Friday, on the an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day. Direct advertisement created by BETC, Brazil for Dermodex, within the category: Pharmaceutical.

For over 60 years it has been waiting for a great creative mind like yours. Crack the brief and win a pass to the 2011 Cannes Lions Awards Festival. Last Deadline - December 1st! http://www.theimpossiblebrief.com/ Additional credits: Original Music: http://www.krop.com/tomerbiran/ Film advertisement created by Saatchi & Saatchi, Israel for The Impossible Brief, within the category: Public Interest, NGO.

Export Development Canada (EDC) helps businesses take on the world, playing a critical role in Canadian economic development. From the onset of the COVID-19 crisis, EDC has been working alongside federal partners, including BDC and other Canadian financial institutions, to provide support to both exporting and non-exporting companies. Many of the companies EDC helped had to pivot hard and transform their businesses in response to COVID-19. Now, these businesses are using that experience to grow. A new campaign from EDC and McCann Montreal showcases their success. “If the past year has taught us anything, it’s that despite challenges, Canadians businesses are resilient.” said Daniel Boisvert, Vice President, Marketing and Digital Channels at Export Development Canada. “This campaign shows us how the shift in the way we do business has not only been why these businesses have survived, but how they’ve been able to grow moving forward.” In July 2020, Export Development Canada and McCann Montreal launched ‘Business as Unusual,’ a campaign born in the face of the pandemic, to celebrate and support the Canadian businesses forced to pivot to keep themselves afloat. Now, a year later, what became a pivot out of necessity has evolved in to how we move business forward. In light of this, EDC set out to inspire Canadian businesses to leave survival mode behind and adjust to our next normal through new market discovery with the launch of ‘The Unusual Way Forward’. The campaign features three stories from EDC customers -- Poseidon Ocean Systems, ThinkOn Inc., and Kinova Robotics -- showcasing the success they had by embracing new opportunities this last year. Knowing that many Canadian CEOs are confident in company growth in the coming years, ‘The Unusual Way Forward’ aims to motivate and inspire companies to get back to growth and build back better. “We’re proud to partner once again with Export Development Canada to spotlight how Canadians, and Canadian businesses, have built back better.” said Michelle Aboud, SVP Managing Director, McCann Montreal. “We hope these stories help to inspire and reenergize the Canadian entrepreneurial spirit.” Film advertisement created by McCann, Canada for Export Development Canada, within the category: Industrial, Agriculture.

The campaign called “Unsilenced” and was created La Parole aux Sourds with the help of ad agency BETC. It’s the first original song sung entirely through sign language and dance, and features a unique collaboration between electronic duo Haute (who composed the instrumentals) and deaf dancer Billy Read (who wrote the lyrics and performed them in the film through dance).What’s unique about the song is that people won’t realize Billy is singing about how it feels to be isolated in your own country. They’ll think he’s just dancing to the music video until we reveal at the end that he was singing all along. Film advertisement created by BETC, France for La Parole Aux Sourds, within the category: Public Interest, NGO.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience. Film advertisement created by Mistress, United States for Hot Wheels, within the category: Gaming.

Denmark is one of the first countries in the world to stop defining being transgender as a mental illness. But the gender struggle does not end there. With Gender Free Internet Copenhagen Pride give people all over the world respect and recognition by making it possible to surf the Internet without being confronted with the discrimination of gender boxes. The future is gender free, and it starts with a Gender Free Internet. Experiential advertisement created by Uncle Grey, Denmark for Copenhagen Pride, within the category: Public Interest, NGO.

Film advertisement created by VCCP, United Kingdom for Royal London, within the category: Finance.

The Jetsons and The Flintstones are the protagonists of Bradesco's new campaign, in an iconic crossover in the world of advertising. The film features the characters of Hanna-Barbera studios (today Warner Bros) using the Brazilian bank's technological solutions, essential for the safety of people in today's world and showing that digitalization has come to stay. Created by Publicis Brazil, and under the signature "Experience the future.", the film takes place in a petshop - a service considered essential and which remains open in the pandemic - and shows the unexpected meeting of the families of George Jetson and Fred Flintstone in the store checkout, making a contactless payment. Amazed, George questions whether they are also in the future and hears from Fred that with a bank like Bradesco, everyone is in the future. Then, the characters continue to use BIA, Bradesco's artificial intelligence, and make a video call with a female bank manager - in the previous film the character was presented in the male genre. The well-known friends of the Flintstone family, Barney and Betty Rubble, are also present, to the sound of the theme "Meet the Flintstones", highlighting the strong emotional and nostalgic appeal of the campaign. Film advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.