Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Production company: Garlic.TV Digital advertisement created by Saatchi & Saatchi, Spain for Pedigree, within the category: House, Garden.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Film advertisement created by ds+p, Canada for Mucho Burrito, within the category: Food.

A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.

Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.

Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver our message in a moment that they won’t soon forget. Ambient advertisement created by Café Communications, Hungary for Skoda, within the category: Automotive.

After 20 years in business, Toronto advertising agency Gee, Jeffery & Partners is closing its doors. To mark the occasion, they are having a Closing Down Liquidation Fire Sale on Thursday, November 18, with all proceeds going to Jake’s House for children with autism. “For 20 years GJP has been making advertising history and now GJP is history.” Says Alan Gee, Chairman, GJP. “It’s been a heck of a ride.” To go out in pure ad-style, GJP has produced a campaign, their last, promoting their closing and the sale. Film advertisement created by GJP, Canada for GJP, within the category: Agency Self-Promo.

Adidas introduces Membrane, the new swimsuit collection that passively collects plastic nano-particles present in the ocean. Digital advertisement created by Miami Ad School, Germany for Adidas, within the category: Fashion.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for HP, within the category: Electronics, Technology.

Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

Film advertisement created by Deutsch, United States for PetSmart, within the category: Pets.

Film advertisement created by OM.art, Brazil for Instituto E, within the category: Public Interest, NGO.

Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

Film advertisement created by Brothers and Sisters, United Kingdom for Sunny, within the category: Finance.

Leading skincare brand Gold Bond is debuting an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s broader Champion Your Skin campaign advocating for real skin, the new work gets real about powder—why guys use it, where they use it, and most importantly, how they talk about it. The campaign launches on Facebook, Instagram and other digital properties with a 60-second anthem that was “too ballsy for broadcast.” Called “Euphemisms,” the spot features a pair of young men discussing a problem as old as time itself: sweaty balls. From ancient Rome through the Middle Ages, from Godfather-era New York to ‘80s Wall Street and beyond, our characters complain about “slick stones,” “moist marbles,” and “over-steeped teabags” until, finally, Gold Bond arrives to promise “There’s freshness in your future.” The humorous work continues with two 15-second spots for national broadcast TV. The spots introduce a recurring character named G.B. Powders, a sage voice of reason who helps young men see the error of their wet ways. Integrated advertisement created by Terri & Sandy, United States for Gold Bond, within the category: Pharmaceutical.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by BEE Environmental Communication, Hungary for Grantham Institute, within the category: Public Interest, NGO.

Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank. Digital advertisement created by McCann, Serbia for Museum of Contemporary Art Belgrade, within the category: Recreation, Leisure.