To demonstrate how the technology available in the Nissan Qashqai can be truly useful and reliable, we told the story of a dad summonsed in the middle of the night to pick up his daughter, a situation that many can be ‘tagged’ in — whether the parent or the teenager. ‘ProPILOT’ fulfils its role, keeping the tired dad safe and sound while 'rescuing' his daughter after a heartbreaking night out. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

A student idea to promote Google Translate. Digital advertisement created by Forsbergs School of Design and Advertisment, Sweden for Google, within the category: Electronics, Technology.

Film advertisement created by TRY, Norway for Norwegian Association of the Blind, within the category: Public Interest, NGO.

Film advertisement created by Moroch, United States for McDonald's, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Lenovo wants to market their gaming hardware and equipment to gamers. And gamers create their identity online, where their actions are synonymous with their nickname. So, they might feel like a ‘nobody’ in real life, but stars in the gaming world. We saw an opportunity to create an engaging activation that combines the offline and online world and a way to erase the borders between the two. We gave gamers a chance to become their gaming selves and be known as their nicknames by adding their gaming nickname as their real legal name with the Swedish Tax Office. All taking place at a baptize ceremony held at the e-sports event DreamHack in Sweden conducted by our “Baptizer” HeatoN, former team captain of the iconic world champions Ninjas in Pyjamas. Obviously by using holy server cooling water” for the ritual. Experiential advertisement created by DDB, Sweden for Lenovo, within the category: Electronics, Technology.

A celebration to women in IT, the future is too important to be left to men. Film advertisement created by Klirr, Sweden for KTH Royal Institue of Technology, within the category: Education.

Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book. When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices. Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school. Integrated advertisement created by FCB, Romania for Vodafone, within the category: Electronics, Technology.

Ambient advertisement created by Denizen, United States for Alice Through the Looking Glass, within the category: Media.

The campaign focuses on what to do when you recognize abuse and how to report it, making the community's role more visible while inspiring action. Film advertisement created by Offspring, United States for Child Abuse Prevention, within the category: Public Interest, NGO.

URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

Cactus, an independent strategic creative agency specializing in health and recreation brands, has launched a campaign for Utah’s Washington County Convention and Tourism Office. The agency won the business in November after a competitive pitch. The new brand renames the State of Utah’s Washington County as Greater Zion, with the aim to unify and celebrate the area’s diverse tourism offerings, spread visitation throughout the region and entice visitors to stay longer. Integrated advertisement created by Cactus, United States for Washington County Convention and Tourism Office, within the category: Hospitality, Tourism.

As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the non­profit that hosts National Canadian Film Day 150 (NCFD), is launching a Canada-wide campaign developed by Leo Burnett. The campaign kicks off with two Cinema spots that came together with the help of Canadian film industry icons. ‘The Man Who Was Always Late’ was directed by Atom Egoyan and stars Vinay Virmani. In addition to cinema, the campaign celebrates that ‘our films come from here’, with screen installations and markers across the country celebrating the places, people and things that inspired Canadian cinema. For example, the burger restaurant where a scene for Room was shot will have tray liners about the film, while Indigo will have bookmarks celebrating books that inspired films. The campaign launches on March 23rd and runs through April 19th. CanFilmDay.ca Film advertisement created by Leo Burnett, Canada for REEL Canada, within the category: Public Interest, NGO.

We believe the future should be something to look forward to, at every age. This film was created to encourage and inspire the 42 million older adults in this country, and to help remind everyone that the hopes, dreams and ambitions of those over 65 are not only alive and well; they are as vibrant and strong as ever. Institute on Aging is a non-profit that brings together resources, education and services to help older and disabled adults remain independent, engaged, and in their own home for as long as possible.

Film advertisement created by Anti, Norway for Coop, within the category: Retail Services.

Film advertisement created by la comunidad, United States for Tesco Mobile, within the category: Electronics, Technology.

Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying. Film advertisement created by Copacino+Fujikado, United States for Symetra, within the category: Finance.

Penalty invites one of the most popular Youtubers of the world, a very charismatic and famous brazilian guy, which is also a Penalty fan, to introduce the new product line to the public.​ Film advertisement created by CDR+, Brazil for Penalty, within the category: Fashion.

Most people use Google Maps to find the quickest route but for people with disabilities, it's not that easy. Google wanted to make sure everyone could find a way that worked for them. Digital advertisement created by Miami Ad School, Canada for Google, within the category: Electronics, Technology.