Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Film advertisement created by Mother, United Kingdom for Elvie, within the category: Health.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.

Ambient advertisement created by Cosmos, Russia for Talisman Language School, within the category: Education.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by Kapowza, United States for Northrop Realty, within the category: Professional Services.

Ambient advertisement created by Decembrist, Russia for Food for Life, within the category: Public Interest, NGO.

This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. Direct advertisement created by Stream and Tough Guy, Portugal for Azgard9, within the category: Fashion.

Digital advertisement created by BBDO, United States for Bacardi, within the categories: Alcoholic Drinks, Music.

Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.

Film advertisement created by JWT, Australia for Kelloggs, within the category: Food.

Elemental has been hard at work in our Elementalab to create Elementalog. It’s time to make failures a little more festive.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Film advertisement created by David&Goliath, United States for California Lottery, within the category: Gambling.

Film advertisement created by BBH, Spain for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by Honeymoon, United States for Orgain, within the category: Food.

Outdoor advertisement created by JWT, Ecuador for Hospital Sotomayor, within the category: Health.