Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

The habit of putting the chair on the sidewalk was weakening. This made the streets become even more unsafe. Why not gather the neighbors again and try to change the situation. Direct advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Australians have loved and connected over Tim Tam biscuits for 50 years and we’re thrilled to be able to celebrate this milestone with a year of togetherness on a large scale. Each element of the integrated campaign, from the reunion in Winton to our advertising campaign, long-form content and on-pack promotion highlight what we believe has allowed the humble biscuit to remain Australia’s favourite chocolate biscuit – its ability to connect all Aussies. Film advertisement created by DDB, Australia for Tim Tam, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, Australia for David Jones, within the category: Retail Services.

Film advertisement created by M&C Saatchi, United States for MegaRed, within the category: Pharmaceutical.

Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.

1 billion people in the world suffer from chronic hunger. McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a global pro-bono campaign to end hunger: the 1 billion hungry project. An online petition aiming to reach 1 million signatures to put pressure on politicians and governements to act against hunger. The campaign, launched in May, spread on TV, Print, Outdoor, Radio, Smartphones, Social Media, Merchandising, PR, Events and, obviously, the Internet. Newscasts, blogs and websites reported countless times about the campaign. On November the 30th the petition has been delivered to the UN high representatives with over 3.200.000 signatures. More than three times the desired target despite a close to zero media budget. Ambient advertisement created by McCann, Italy for FAO, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Israel for McCann Valley, within the category: Agency Self-Promo.

Film advertisement created by BBH, United States for Fan Duel, within the category: Gambling.

Digital advertisement created by Revolver, Netherlands for Terre des Hommes, within the category: Public Interest, NGO.

Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world). To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden. Film advertisement created by JWT, United Kingdom for UN Women, within the category: Public Interest, NGO.

Film advertisement created by McCann, Australia for Metro Trains, within the category: Transport.

Film advertisement created by BBDO, United States for Dunkin', within the category: Food.

Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.

Film advertisement created by Little Big Engine, United States for Chirp, within the categories: Health, Personal Accessories.

Film advertisement created by Wieden + Kennedy, United Kingdom for 3 Mobile, within the category: Electronics, Technology.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

The Hellmann's Real Food Rescue is a new program that will recover excess food after events at Scotiabank Arena (North America's 3rd-busiest arena) and deliver it to local food banks, with plans to soon expand into other stadiums and arenas. Ogilvy Canada launched the program by giving out free food to anyone in attendance at a sold-out stadium event. Then at halftime, a video let everyone know exactly where their delicious meal had come from. Experiential advertisement created by Ogilvy, Canada for Hellmann's, within the category: Food.

When fondness grows with age. A grandfather trying to sneak some sweets is caught red handed but is rewarded with some more; the same evening with a little help from Google.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.