Ambient advertisement created by Nylon, Portugal for Portuguese Association of the Hyperactive Child, within the category: Public Interest, NGO.

This summer, Dentyne will build on its social campaign, #FollowFood by introducing the first-ever “Follow Food Truck”. In a society seemingly saturated with food trucks, Dentyne’s fresh breath truck is both a cheerfully cheeky nod to foodie culture and a reminder that when great flavors come with bad breath repercussions, Dentyne has you covered. The Dentyne Follow Food Truck will travel across America, emboldening food lovers to celebrate food, including at some of the country’s best food festivals, from Texas and Tennessee to Philly and DC. Outdoor advertisement created by McCann, United States for Dentyne, within the category: Health.

Film advertisement created by FCB, Brazil for Zap, within the category: Professional Services.

Digital advertisement created by DVNA, France for Yves Saint Laurent, within the category: Fashion.

Cognac’s history could be traced back hundreds of years. Though we have our own story of 90 seconds – 2160 frames - presented in the new commercial for cognac Koblevo. In every shot, we did our best to disguise typical cognac’s advertising. It’s enough! Stop keeping cognac for fancy feasts. Let the drink be free. Let it attend noisy parties, keep two lovers warm on a roof and dance with you at night clubs. It’s our manifesto with no words! Cognac is not for an old theater actor in front of his fireplace at home. It’s for every free young person out there. Screw bras and ties! You are not used to drinking cognac like this? Change your habits! Bezos became the richest person on Earth when he was 50. We don’t promise to make you a millionaire, no! But we do promise to set your mood a million times! Film advertisement created by Kinograf, Ukraine for Koblevo, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Digital advertisement created by Innocean, United States for Organic Doggie Treats, within the category: Pets.

Kelme has produced the Olimpo Gold soccer ball to commemorate the 25th anniversary of Barcelona 92’ Olympic Games, at which Kelme was a major sponsor for Spain National Soccer Team. A ball as a memento and an homage to that team achieving the Golden Medal at the Finals. A special manner in which Kelme remembers and celebrates that great feat, it is designed following the original model in that team’s sport equipment in 1992. And one that will be the official ball used at the Futsal National League. All together, leading to a goal: reminding the world soccer very much deserves to be olympic. For that message to be conveyed beyond words, Estimado Alfredo casted a ball at a metal foundry, at more than 1200ºC (1474K). Weighing more than 90 kilos (+198lb), this special ball was to be remembered just as much the ad spot was. The entire shoot of the spot was at that metal foundry, where professional hands helped us to shape the ball. This forming process itself reflects the combination of dedication, passion and feeling enclosed within this Olimpo Gold ball. The most appropriate celebration of the 92’ Barcelona Olympic Games. The most deserving tribute to the 22 Golden Medals achieved by each member of that legendary team sponsored by Kelme achieved. Film advertisement created by Estimado Jose Alfredo, Spain for Kelme, within the categories: Retail Services, Sports.

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

A student idea to promote Google Translate. Digital advertisement created by Forsbergs School of Design and Advertisment, Sweden for Google, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, United States for Nascar, within the category: Recreation, Leisure.

Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.

The Mediterranean Games are a multi sport competition usually assembled every 4 years that is organized inside the Olympic development, with the acknowledgment from the International Olympic Committee, putting in mind that the nations participating are restricted to the countries which are surrounding the Mediterranean Sea. The Games were held for the first time in Alexandria 1951 and this is a visualization of it's branding if it would be held ounce again in Egypt. Integrated advertisement created by MSA University, Egypt for The Mediterranean Games, within the category: Recreation, Leisure.

Film advertisement created by Euro RSCG, Morocco for Amana, within the category: Transport.

The words from actual customer reviews were taken from travel sites and Facebook and were then interpreted in funner ways. This review was dubbed over a kung fu movie. Film advertisement created by i.d.e.a., United States for Harrah’s Resort SoCal, within the category: Recreation, Leisure.

Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations. The people of Sweden are generally cautious and reserved so we created a competition and social app for iPhone and Android to change all that. Our goal? To find and reward Sweden’s most courageous. The app contains over 500 missions. Each represents a social challenge. Many missions require you to use smart phone features and social media to succeed. The competition starts April 5 and will run until April 17, 2011. Afterwards, you will be able to continue to use the app and challenge your friends in a fun social game. Download the app here: http://www.unbottleyourself.com/ Digital advertisement created by Åkestam Holst, Sweden for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

Direct advertisement created by FCB, Brazil for Nivea, within the category: Health.

Workbench created this TV commercial to relaunch the Mukuru brand. The ad shows the hard work and sacrifice that has become a way of life for the foreign migrants living and working in South Africa, to provide for their families back home. It celebrates their commitment, it focuses on the hope in their provision, and shows the gratitude of the people who depend on that connection. Film advertisement created by Workbench, South Africa for Mukuru, within the category: Finance.