URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

BBDO Paris builds up mystery for Mercedes-Benz
BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us.
To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes.
Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.
 
As with The Investigation in 2015, BBDO Paris’ integrated production team directly produced this new work. 
The film will initially be released online from the end of December.

Digital advertisement created by Negrini&Varetto, Italy for Wittenstein, within the category: Electronics, Technology.

Digital advertisement created by Odd, United Kingdom for Odyssea, within the category: Public Interest, NGO.

Hang Back is a PSA for cyclist safety that has been nominated for PSA of the Year by Shots. The PSA warns of the dangers of riding alongside lorries (big trucks in USA speak) as they turn left. ⅓ of cyclist collisions in the UK involve left-turning lorries. The UK Department of Transport created this spot to raise awareness of the dangers of being caught between a lorry and a left turn and do so by depicting a number of things that riders wouldn’t want to me caught between, including a falling piano and a butcher’s knife. Digital advertisement created by BBDO, United Kingdom for UK Department of Transport, within the category: Transport.

On International Women's Day, to get attention to gender violence, we renamed RIOGaleão Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport's social network profiles and with the support of digital influencers that also changed their names. For the first time, a Brazilian airport had a woman's name, provoking and unprecedented debate over representativeness. Ambient advertisement created by Agencia3, Brazil for RIOgaleão, within the category: Public Interest, NGO.

Integrated advertisement created by Africa, Brazil for The Nature Conservancy, within the category: Public Interest, NGO.

Walmart’s free 2-day shipping (with no membership) means college students can afford to have more fun. Naturally, hilarity ensues. Film advertisement created by Saatchi & Saatchi, United States for Walmart, within the category: Retail Services.

On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest. Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions. The brand made a public commitment to solve the heart of the issue: if the government repeals the ordinance in due time, Primus will donate renovation materials for fixing up Romanian prisons. Each day the government postponed the decision, the brand would help renovate less prisons. Thus, 18 prisons are today renovated with Primus adhesives, grout and concrete screed. Integrated advertisement created by Rusu+Bortun, Romania for Primus, within the category: House, Garden.

We are sure that you've wondered what would happen to your favorite movie characters if their paths would cross by chance. Well, we know the answer to that question. "There is one big world where all our favorite characters live." - is a series of Graphic videos created by ABK for Silk TV. Film advertisement created by ABK Communication, Georgia for Silknet, within the category: Electronics, Technology.

Young children often imagine all sorts of scary monsters hiding in furniture making it difficult for them to fall asleep. IKEA, a brand that believes children are the most important people in the world, introduces Tittut. Tittut is a mobile app that will help spark children's imagination to overcome these fears. By providing a tool to further express children's imagination, IKEA turned their fearful nights to a playful bedtime experience.

Outdoor advertisement created by TBWA, Switzerland for McDonald's, within the category: Food.

Here’s a short film about love, time and concrete we at Strays, an ad agency in Stockholm, did for Formbetong to launch their first holistic communication concept - Alla tiders betong. Which roughly translates to ”A Concrete Story." Formbetong has been around for a long time and has has grown into Sweden's leading construction company in the concrete industry, but it is only now that they take a holistic approach to their marketing and communication. With the new concept the brand wants to dramatize the central part of the company's business - that generations to come will be able to benefit from the buildings that Formbetong is building today. We were thrilled with the idea that each concrete building has several lives, since concrete is incredibly durable, and is rediscovered by every new generation. And since Formbetong cherished the idea that the concept should first and foremost be about people and not concrete the 5-minute short film depicts young love throughout several decades. The concrete's presence consists only of the concrete roof on which every decade takes place on. Film advertisement created by Strays, Sweden for Frombetong, within the category: Professional Services.

There's a time when vacations are not fun anymore...at least not for the parents. For this time of the year and for parents' relief, Plaza Vea has all to get back to school. Film advertisement created by DDB, Peru for Plaza Vea, within the category: Retail Services.

Thinking in Color is the first user generated content color spectrum ever created as an immersive experience to inspire creativity by actually visualizing the colors your mind creates. Sherwin-Williams is obsessed with color and innovation. They don’t just see color, they see color as an immersive experience. Thinking in Color is the first ever opportunity to actually experience colors created by the mind. Collaborating with Wunderman Minneapolis, the team created from scratch brain-wave monitoring technology to generate hues based on brain activity. In real-time, the brain-wave monitoring headset translates brainwave activity and then visualizes the data into unique colors experiences. Since its debut, Thinking in Color has been creating unique colors from 16 million possibilities, for over 2,000 participants. These unique experiences helped create the first ever Architect Series from Sherwin-Williams, a twelve-color chip set inspired by the minds of architects. Experiential advertisement created by Wunderman, United States for Sherwin-Williams, within the category: House, Garden.

You Never Know The Story Behind The Everyday Items That We Invite Into Our Homes. Film advertisement created by Havas, Australia for Pine-O-Cleen, within the category: House, Garden.

Film advertisement created by eKō Films, United States for Oyster Bamboo Fly Rods, within the category: Sports.

Outdoor advertisement created by 180 Kingsday, Netherlands for Flower Council of Holland, within the categories: Industrial, Agriculture, Public Interest, NGO.

For some reason, talking about the period (something magical that all/most women get every month) is shameful. We wanted to remove the stigma and start talking about it in a society that is conservative. We created the Ultimate Period Kit for girls to put their pads and tampons in, as well as heat pads and some essential oils and herbal teas. And we created a song to go with it enticing and encouraging girls not to be ashamed of their cycles and to own their periods. Periods are magical. Own it. Period. Film advertisement created by Allthingsdibo, Egypt for Palma, within the category: Fashion.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.