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Campanha Paper Toys
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WVA
5 subscribers
In
Brazil
For Children's Day, a chain of drugstores created a way to reuse the cardboard boxes that are commonly used to accommodate the donations of toys for needy children. They printed Paper Toys on the sides of the boxes to increase the number of toys donated. For children, in addition to gaining more toys, they could also have fun cutting, gluing and assembling the Paper Toys. Direct advertisement created by Talent, Brazil for DPSP Group, within the category: Public Interest, NGO.
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