Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

Film advertisement created by Cossette, Canada for Sick Kids Hospital, within the category: Health.

Film advertisement created by Fast Horse, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

Virgin Australia Show Your Colours Australian TV Commercial 2016

When colours unite, together we fly.


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Film advertisement created by Armando Testa, Italy for Alfa Romeo, within the category: Automotive.

Film advertisement created by Kanter Lovertising, Argentina for APSV, within the category: Public Interest, NGO.

Digital advertisement created by Flash Factory, Italy for Golden Goose Deluxe Brand, within the category: Fashion.

Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it. How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it. Outdoor advertisement created by McCann, Turkey for Beko, within the category: House, Garden.

Film advertisement created by Wieden + Kennedy, Netherlands for Corona Beer, within the category: Alcoholic Drinks.

If you have a shoe, you can be creative. This is the idea behind the new fashion film of the London brand to present its New Collection of footwear Spring Summer 2018. Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.

Digital advertisement created by Miami Ad School, United States for Dogs Trust, within the category: Pets.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.

Insight: Emotional intelligence isn’t valued enough. Idea: Google will create an emotional intelligence training tool using machine learning and the Google Tilt Brush to analyze kids art. Experiential advertisement created by Miami Ad School, United States for Google, within the category: Electronics, Technology.

Film advertisement created by Bench, Canada for Bench Accounting, within the category: Professional Services.

Through the use of visually sophisticated and conceptual animations, the ad campaigns capture the essence of Dell's three new product launches: the new OptiPlex 7071 Tower – a premium business desktop designed for maximum VR performance in a sleek, compact design; the OptiPlex 7070 -- a new form factor providing a fully modular desktop experience; and the 5300/5400 Dell Latitude 2-in-1 with Chrome Enterprise OS. Integrated advertisement created by Dell Blue, United States for Dell, within the category: Electronics, Technology.

Integrated advertisement created by St. Luke's, United Kingdom for Ocado, within the category: Retail Services.

Even today, during summer, social media is full of topless bias: hate comments, harassment, Instagram's censorship... To fight against this, GC Aesthetics created The Boobstickers: Instagram stickers to protest against Instagram’s censorship and other forms of topless bias. Digital advertisement created by be sweet, Spain for GC Aesthetics, within the category: Beauty.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by Third Row, United States for Crest, within the category: Health.