Burger King’s current Halloween campaign doesn’t get enough attention from millennials. We decided to drive millennials to stores by targeting their nostalgia and adding a Halloween twist. Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.

Brain Trip is an interactive installation for the Surreal Worlds exhibition in the Centraal Museum Utrecht, in which you go on a voyage into surrealism via your brain waves. Because surrealism is inextricably linked to the subconscious, in this way we let the visitor truly experience surrealism. Ambient advertisement created by Rhinofly, Netherlands for Centraal Museum Utrecht, within the category: Recreation, Leisure.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

The first art exhibit by kids who have passed away from cancer. To help kids who are living with it. In 2016, Casa Facci wanted to create a blood bank, so less children died because they could not get blood on time in case of emergency, which is very frequent during cancer treatment. Donations were desperately needed. We decided to create awareness with an art exhibit at the Dominican Republic’s Museum of Modern Art of the last drawings of children that had passed away from cancer. We invited the media, art dealers, potential buyers and opinion leaders and auctioned the kids work among famous artists who donated some of their pieces to be auctioned off during the exhibit. Experiential advertisement created by Ogilvy, Dominican Republic for Casa Facci, within the category: Public Interest, NGO.

This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience. Film advertisement created by Mistress, United States for Hot Wheels, within the category: Gaming.

Digital advertisement created by Lowe, United Kingdom for Becel, within the category: Food.

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos. Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.” Film advertisement created by Intermark Group, United States for Intermark Group, within the category: Agency Self-Promo.

Meow Mix®, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true Diva-style even has a litter box full of diamonds. The ‘Meow ReMix’ music tracks also feature the Country version, ‘Heart & Paws’, the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss.’ All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along. Integrated advertisement created by Publicis, United States for Meow Mix, within the category: Pets.

Film advertisement created by Deutsch, United States for Foster Farms, within the category: Food.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

THE CHALLENGE: Show everyone that the Just Dance Franchise is one of the most fun and exciting dance experience you could have. THE AMBITION: Create a campaign driven by a single objective: give people an irresistible urge to dance. THE STRATEGY: With Just Dance 2019, there is a beat behind every great moment in life, a natural momentum to keep dancing whatever the age or whatever the reason. Film advertisement created by BBDO, France for Ubisoft, within the category: Gaming.

Film advertisement created by BBDO, Australia for DB Export Dry, within the category: Alcoholic Drinks.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

While some may believe, it was hockey that defined us; it was the Canoe that built our economy, discovered our land and connected our people. Its impact on the formation of our Country is the story the Canadian Canoe Museum so eloquently tells. Film advertisement created by BrandHealth, Canada for Canadian Canoe Museum, within the category: Recreation, Leisure.

Film advertisement created by Possible, Russia for Garage Museum of Contemporary Art, within the category: Recreation, Leisure.

Film advertisement created by TBWA, Peru for Vitis, within the category: Health.

Just before the movie started, a surprise of CCBEU made many people rethink the English course! And you would be prepared? Ambient advertisement created by Zebrabold, Brazil for CCBEU, within the category: Education.

Digital advertisement created by Les Gaulois, France for Transavia.com, within the category: Transport.

Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale. Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet. Ambient advertisement created by JWT, Germany for Nokia, within the category: Electronics, Technology.