To raise awareness for its FairChain (Fairtrade 2.0) coffee, Dutch brand Moyee continues to provoke the status quo. Their latest stunts include sending coffee to the world's best know whistleblowers and creating a parody of Apple's iconic 'Crazy One's' campaign.

The educational campaign makes use of bathroom mirrors across the AZIMUT Hotel chain, revealing educational messages about water usage. The messages appear when the mirrors become steamy, thanks to anti-condensation substance and waterproof marker. They reveal facts around our use of water, one of the earth’s most valuable resources, and how to avoid wasting it. Thanks to its highly innovative approach, this activation has reached an audience of 48 million in less than a month. Direct advertisement created by Y&R, Russia for Colgate, within the category: Health.

Film advertisement created by DDB, India for Volkswagen, within the category: Automotive.

Ambient advertisement created by Ogilvy, Costa Rica for Claro, within the category: Electronics, Technology.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype). The tendency for women to get married later in life has given Japan one of the highest rates of advanced age maternities in the world. Around 470,000 women are currently involved in some kind of fertility treatment, which is called “Nin-Katsu” in Japanese. Child care journalist, and mental health counselor Mr. Toshimasa Ota supervised the creation of an instruction manual that connects the differences of the heart and body’s rhythm that occur every month in a woman. To explain the woman’s voice clearly, booklets explaining necessary knowledge of what to expect during a woman’s monthly menstrual cycle are broken into four categories: Warning, Specifications, Maintenance, and Troubleshooting, and finally a letter written by the wife to her husband. Furthermore, the hormonal changes that occur causing fluctuating changes in a woman’s physical and mental condition each month are explained in a sensible way. The wife’s body temperature and emotional changes that occur each month are explained by using the woman’s data to create a jigsaw puzzle that when arranged show the fluctuations visually with changing colors, also a CD with an original song created using the wife’s personal data is included. Digital advertisement created by Drill, Japan for Hand in Hand Project, within the category: Health.

Film advertisement created by Jax, United States for The Joker, within the category: Movies.

Ambient advertisement created by Saatchi & Saatchi, Italy for Italian Culture Week, within the category: Recreation, Leisure.

Ambient advertisement created by Saatchi & Saatchi, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

This summer, production and post company ELEMENT brought the famed Dunkin’ Donuts Coffee adage “America Runs on Dunkin” to life for America's most-loved on-the-go coffee beverages brand: a transportable tiny home sustained by Dunkin’ coffee-created biofuel. Hence, a home that literally runs on Dunkin’, out of Dunkin’ Donuts coffee and agency Hill Holliday. Now, ELEMENT takes viewers over the threshold of the project in a 2:14 behind-the-scenes collection where partners Blue Marble Biomaterials and New Frontier Tiny Homes unpack the fueling and construction processes of the home. Viewers sneak a peek at the groundbreaking brand project mid-build, get an inside look at design decisions and watch the house acquire its final caffeine fix. Film advertisement created by Hill Holliday, United States for Dunkin’, within the category: Food.

Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

The agency has created and developed SantApp, an application which, by using standard mobile phone technology, creates the illusion that Father Christmas or the Three Kings are moving around in your living room, dropping off their Christmas presents. The user just has to enter the name of the child or children, place the phone in the room with the presents, close the door, turn off the lights, then head off to fetch the children. From behind the closed door, the sound and light effects will do the rest. SantApp can be considered as part of one of the very latest emerging trends, that of so-called “phygital technology”. The digital application genuinely impacts on its physical surroundings, leading to a fully-fledged sensory experience for the user and others present. Digital advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Public Interest, NGO.

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Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

Film advertisement created by JWT, India for Junglee Games, within the category: Gaming.

Film advertisement created by Decembrist, Russia for Stenn, within the category: Personal Accessories.