Direct advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Website: www.mydaughterwill.org Content advertisement created by JWT, India for HAIYYA, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for BMO, within the category: Finance.

Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Digital Production: Brave.ag Digital advertisement created by FCB, Brazil for CNA, within the category: Education.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Film advertisement created by Publicis, Germany for Greenpeace, within the category: Public Interest, NGO.

Integrated advertisement created by John St, Canada for Heart and Stroke Foundation, within the category: Public Interest, NGO.

Outdoor advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Professional Services.

Digital advertisement created by BBDO, United States for Foot Locker, within the category: Retail Services.

The campaign aims to highlight the emotional connections we have with the things we insure. Film advertisement created by 18 Feet & Rising, United Kingdom for Allianz, within the category: Finance.

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

Snickers is a brand build on strong TV advertising, but if your target audience doesn’t watch TV anymore, you must do something different. So, we create a social media campaign that raises awareness and market penetration for the Snickers brand. Off course in-line with the international “you're not you when you're hungry” brand theme. The target audience is the mobile generation. Youngsters in the age of 16-24 that are always online. They swipe, (dis)like and want to be constantly entertained on their phone’s. Although they like some brands, they usually hate it when they interrupt their socials. You’re not you when you’re hungry! How do we prove this to the youngsters? By hijacking their thumb and "hacking" the popular Instagram Stories. Using the hold-screen-to-pause mechanism, we created 3 cool games that where impossible to win. To win (for an indefinitely moment), you had to pause the video at the exact right moment. “Great job! Don’t let go” appeared in your screen. Leaving you wondering what will happen next. Because obviously, you need your finger again. When lifted, the video automatically continued and you were confronted with the inevitable denouement "You lose", quickly followed by "Be a winner, grab a free Snickers". Making sure you felt like a champ and your efforts were rewarded with a Snickers (which you could claim after you swiped up). Our goal was a distinctive and uncompromising campaign that stands out. That’s why we’ve chosen the nostalgic pixel art style that binds the campaign and is realized by Ivan Dixon. This animator from Melbourne has made his mark with work for The Simpsons, Cartoon Network, Disney and Warner Bros. Digital advertisement created by We Are Blossom, Netherlands for Snickers, within the category: Confectionery, Snacks.

Cartoon Network has always been an inspiration for kids everywhere. So much so, that even many grown-ups who work in animation do it exactly because of how much they loved Cartoon’s creations when they were young. That’s why it was such a gigantic honor for us at Le Cube, after we too were not so long ago just kids sitting in front of the TV amazed by what we saw, to create the channel’s 25th-anniversary celebration film.

EcoSport is the best selling Ford vehicle for disabled drivers. So, we redesigned its trunk mat, transforming it into a portable ramp for wheelchair drivers. It also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. A web site gathers this data, pointing the places in need of accessibility. So the local authorities responsible can check this information and do something to make the city more accessible. Content advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Film advertisement created by Turne, Italy for Ideabellezza, within the category: Beauty.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Germany for Deutsche Telekom, within the category: Electronics, Technology.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.