Film advertisement created by DDB, France for Tiji, within the category: Media.

Ambient advertisement created by Miami Ad School, Brazil for Livraria Cultura, within the category: Recreation, Leisure.

Film advertisement created by Hjaltelin Stahl, Denmark for IKEA, within the category: House, Garden.

Film advertisement created by Infinity Squared, Australia for Kirin Beer, within the category: Alcoholic Drinks.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Every island has a story. If you listen, it will speak to you. Beneath the breathtaking natural wonder and exotic beauty unique to each of the Hawaiian Islands, there are vital roots. These are the stories of the people who tend to them. Who cultivate ancient ways of living in harmony with the environment and embrace local and Hawaiian culture with equal parts aloha and responsibility. For the next generation. And for Hawaii to stay rooted. Content advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Outdoor advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Professional Services.

Film advertisement created by BBDO, United States for Visa, within the category: Recreation, Leisure.

The commercial was developed to promote a new offer from Volia – the package of cinema channels providing a non-stop movie broadcast. Film advertisement created by Scholz & Friends, Ukraine for Volia, within the category: Media.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

Film advertisement created by Change, Poland for Radio Zet Foundation, within the category: Public Interest, NGO.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Digital advertisement created by Humanaut, United States for Blowfish, within the category: Pharmaceutical.

Film advertisement created by Saatchi & Saatchi, Argentina for Sprite Zero, within the category: Non-Alcoholic Drinks.

Film advertisement created by Hometown, United Kingdom for 888poker, within the category: Gaming.

Film advertisement created by Dare, United Kingdom for Diageo, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.