Teachers inspire hope, ignite the imagination, and instill a love of discovery. For every audacious dream begins with a teacher who shows us the stars and tells us, they are not far.

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.

Everything’s better with cherries. Everyone who travels with airBaltic already knows that tickets with cherries are better – they mean discounts for flights and probably a champagne 11 kilometers up in the air. Panic studio brought those small, hard- to-find, but widely loved cherries to life, gave them a tiny dose of common sense and a large portion of humour – this way creating series of videos for airBaltic where cherries are waiting for the right moment to go on juicy adventures. Film advertisement created by Panic, Latvia for Air Baltic, within the category: Transport.

Spotify Relief is a feature inside Spotify which with the assistance of an Apple Watch can detect a panic attack and with the help of music later sooth it out. Digital advertisement created by Miami Ad School, Germany for Spotify, within the category: Electronics, Technology.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

What it looked liked as another day at the office, will be soon transformed in an extraordinary extravaganza. Daydreaming or not, imagine if the flavours you’ve always dreamed of where inside the new Adagio Skyr. Film advertisement created by Havas, Portugal for Adagio, within the category: Food.

Happy Talk Like a Pirate Day. Wiggle Your Toes Day. National Ship in a Bottle Day. Thanks to social media, there's one of these not-so-special days, pretty much every single day of the year—and millennials can't get enough of them. So, we invited this penny pinching generation to celebrate all these small days they love so much, with a treat at a small price. Digital advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Film advertisement created by The Greenroom, Hungary for Poli-Farbe, within the category: House, Garden.

The Swedish Civil Contingencies Agency is responsible for issues concerning civil protection and public safety. With this campaign they want people to become more careful when it comes to sharing sensitive information on the Internet. We raised the question: “Why do we share information on the Internet, that we would never share elsewhere." Film advertisement created by Le Bureau, Sweden for Swedish Civil Contingencies Agency, within the category: Public Interest, NGO.

Coop Bank believes that life in Estonia shouldn’t only be possible in bigger cities. We bring elementary banking services into every nook and cranny of Estonia – to places where other banks have closed their doors or where they have never even been available. To illustrate this idea, the fictional Isle of Rahnu is created – a symbol that living conditions improve everywhere with Coop Bank. Film advertisement created by Optimist Creative, Estonia for Coop Bank, within the category: Finance.

Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign, “Stink Don’t Drive” talking about stinks that Thai drivers tend not to notice in their car. This is because when they are in their car for a long period of time, they eventually become familiar with smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car. Ambi Pur and CJ Worx, thus, utilize this insight to remind every Thai drivers of “Stink Don’t Drive” through the online film, THE INNOCENT. The story revolves around an innocent man who has no clue what he has committed. In the end, the film will reveal the answer and in the process, reminding Thai drivers of the stinky car smells that they could be so familiar with. Content advertisement created by CJ WORX, Thailand for Ambi Pur, within the category: House, Garden.

In four bars in Moscow and five bars in Sochi, we have launched brand lighthouses - topical on-trade outlets where the BACARDI brand is presented as widely as possible. Experiential advertisement created by Journey, Russia for Bacardi, within the category: Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for Skittles, within the category: Confectionery, Snacks.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Italy for Sognid'oro, within the category: Non-Alcoholic Drinks.

Digital advertisement created by McCann, Israel for Durex, within the category: Health.

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Film advertisement created by M&C Saatchi, Italy for SKY, within the category: Media.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Jeep is built to escape the concrete jungle. But how can we give urban people a taste of what they can expect outdoors? Easy: We let them taste it. To find out how hungry people really were for adventure, we served something special: Jeep Snacks. Mealworms sweet & sour? Roasted black scorpion? Or a tarantula? These new snacks gave everyone an exotic taste of adventure. We challenged adventurers in shopping malls, railway stations, car parks, outdoor stores and Jeep Showrooms to taste our snacks and win an exclusive Jeep off-road training. Brave gourmets could also order the yummy snacks online. Outdoor advertisement created by Leo Burnett, Germany for Jeep, within the category: Automotive.