With their outstanding play on the court this season, Kemba Walker, Jaylen Brown and Jayson Tatum belong among the stars at the 2020 All-Star Game. To promote their candidacy and encourage fans to vote, Sleek Machine took a decidedly interstellar approach complete with a dramatic mission control launch sequence highlighted by eye-popping plays from the season. Playing out across TV, digital, social, OOH and in arena, the campaign launched Christmas Day and will run through the end of All-Star voting on January 20. Integrated advertisement created by Sleek Machine, United States for Boston Celtics, within the category: Sports.

Animated tv-spot for a Rezh-Khleb bakery. All of the animation done in a stop-motion technique from bakery products. ​​ Film advertisement created by Soda, Russia for Rezh-Khleb, within the category: Food.

Film advertisement created by Y&R, United Kingdom for Warburtons, within the category: Food.

The film highlights the fact that the car brand is delivering free charging points at 400 locations nationwide - giving the whole country a much-needed boost towards cleaner driving for all. Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Film advertisement created by Don't Panic, United Kingdom for Moo, within the category: Office Equipment.

Digital advertisement created by Humanaut, United States for Blowfish, within the category: Pharmaceutical.

According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.

Digital advertisement created by OneWG, Brazil for DPPD, within the category: Public Interest, NGO.

Film advertisement created by ds+p, Canada for Mucho Burrito, within the category: Food.

Ambient advertisement created by proof., Bulgaria for Beefeater, within the category: Alcoholic Drinks.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Film advertisement created by Ogilvy, China for NetEase Lottery, within the category: Gaming.

Art Director:Prasun and Gauri Film advertisement created by TBWA, India for Kuoni, within the category: Transport.

Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary. Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move. With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV. *In Ukraine 14+ teens can anonymously test for HIV without parents consent. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, United Kingdom for British Airways, within the category: Transport.

Agency website: Creative Directors: Arda Erdik, Başar Bellisan Digital advertisement created by Tribal, Turkey for Cepyol.com, within the category: Professional Services.

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.