To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

Digital advertisement created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet. Ambient advertisement created by Y&R, Poland for Mila, within the category: Retail Services.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Digital advertisement created by TBWA, United Arab Emirates for SOS Children's Villages, within the category: Public Interest, NGO.

During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info. Ambient advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Netherlands for WWF, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Film advertisement created by FCB, United States for PFLAG, within the category: Public Interest, NGO.

VFX Supervisor Andy Mac Flame Artists Andy Mac and Dave Sarbell Executive Producer Matthew McManus Film advertisement created by Saatchi & Saatchi, United States for Miller Light, within the category: Alcoholic Drinks.

Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Sports.

A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Film advertisement created by Wongdoody, United States for The Coffee Bean & Tea Leaf, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Digital advertisement created by Artegence, Poland for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by Torke, Portugal for Lisbon's City Hall, within the category: Recreation, Leisure.

Red Bull and JCDecaux Norge have brought passengers at Oslo S back to the 80's with a pinball table. People who won the game got a cold can of Red Bull Organics! Outdoor advertisement created by JCDecaux, Norway for Red Bull, within the category: Non-Alcoholic Drinks.