Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Direct advertisement created by Tudo, Brazil for Atrium Shopping Mall, within the category: Retail Services.

Launched on the World Oceans Day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it. The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care. This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too. Film advertisement created by Dentsu Aegis Network, Thailand for Singha Estate, within the categories: Hospitality, Tourism, Public Interest, NGO.

Film advertisement created by Miami Ad School, Spain for Greenpeace, within the category: Public Interest, NGO.

Fritz and Frieda are a freshly retired couple. Day to day Fritz makes these icky noises, which are slowly driving Frieda insane. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Ohropax, within the category: Health.

Ambient advertisement created by Ogilvy, Costa Rica for Claro, within the category: Electronics, Technology.

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world. Film advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Film advertisement created by The Fuel Agency, Australia for Department of Education and Early Childhood Development, within the category: Public Interest, NGO.

The Stepan Razin brand, owned by Heineken since 2005, is a St. Petersburg beer with a rich history. For many generations of Leningrad and St. Petersburg natives, it was synonymous with trusted local beer. At the beginning of the 21st century, Stepan Razin had about a quarter of the beer market in St. Petersburg, but gradually, under the pressure of competitors and legislative restrictions, its market share began to decline, especially among the active young audience. By 2020 we have almost completely relaunched the brand. A recognizable feature of "Stepan Razin" became the regularly released collectible series of cans with original designs associated with St. Petersburg and FC Zenit. The can has become the basis of our communication under the limitations of the dark market. But in 2020, a pandemic was added to the restrictions of the dark market, complicating the situation for "Stepan Razin". How can we get marketing bonuses from FC Zenit sponsorship if the stadium is closed to fans? "You will never be alone" — this line of the Zenit anthem became especially important during the pandemic when the stadiums became closed to spectators. The fans support their team as passionately and emotionally as before, but how to get that support across to the team? How to make sure that Zenit and the fans are still "not alone"? Our creative idea is "Beer can shout for team: support Zenit at home like you would do at the stadium, together with "Stepan Razin". It was clearly reflected in the mechanics — the fans, who could not support the team in the stands because of the pandemic, collected new versions of chants from our cans, photographed them, and posted them with a hashtag on social networks. Submitted chants, written in the brand typeface, appeared on the huge LED panel between the first and second tiers of the Zenit Stadium during matches. This, firstly, provided the team with the necessary support on the way to the championship, and secondly, allowed the brand to bypass the restrictions of the dark market and get into the TV broadcasts of matches. Integrated advertisement created by Great, Russia for Stepan Razin, within the category: Alcoholic Drinks.

Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.

Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

A young boy follows his Olympic dreams with tenacity, grit and determination.

A hard-hitting video of young Londoners share their first-hand experiences of stop and search powers and their thoughts on how police relations with young people of colour in the local community can improve. Content advertisement created by Quiet Storm, United Kingdom for Create Not Hate, within the category: Public Interest, NGO.

Camp Lucky is honored to help bring to life The Salvation Army’s new giving campaign PSA, “Keep It Going.” The film, via agency LERMA/ and directed by Jeff Bednarz, is a holiday tribute to the families The Salvation Army serves. It features real people who face critical choices and still continue to move forward. The film is an authentic, compassionate look at the challenges many face and highlights that when you give, hope marches on. Film advertisement created by LERMA/, United States for The Salvation Army, within the category: Public Interest, NGO.

Audio advertisement created by Change, Poland for Proama, within the category: Finance.

Audio advertisement created by Soho Square, Greece for CB12, within the category: Health.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Producer Tracy Broaddus Film advertisement created by Venables Bell & Partners, United States for Clear, within the category: Electronics, Technology.

Outdoor advertisement created by Ogilvy, Argentina for La Voz del Interior, within the category: Media.