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Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.
The creative idea is to substitute the over consumption of harmful medicines like Xanax with dance to overcome anxiety.
Two A.I.’s — one older generation and one newer — wander through a looking-glass of a limbo world, gazing at humanity’s past and present in search of humans who might carry the torch into humanity’s future -- and give what knowledge they can, in hopes that we may one day solve the problems we'll face in the future. This is a branded short film for the Japanese technologies company, HITACHI, where the company was seeking to find a way to tell an emotional story about the many crises we face as a human race, and our relationship to artificial intelligence. It was a unique situation where a technologies company sought to craft an abstract, art-driven and hypothetical film as a vessel to spread an important message to anybody developing artificial intelligence: that we must do so quickly and with a moral compass, in hopes that one day AI will be advanced enough and driven by empathy to help human beings solve potential crises together... as AI, being one of our greatest creations, may be the essential factor in ensuring the survival of the human race.
Integrated advertisement created by St. Luke's, United Kingdom for Ocado, within the category: Retail Services.
Even today, during summer, social media is full of topless bias: hate comments, harassment, Instagram's censorship... To fight against this, GC Aesthetics created The Boobstickers: Instagram stickers to protest against Instagram’s censorship and other forms of topless bias. Digital advertisement created by be sweet, Spain for GC Aesthetics, within the category: Beauty.
Direct advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.
Digital advertisement created by DDB, New Zealand for Cadbury, within the category: Confectionery, Snacks.
Planning Director: Hila Tamir Planner: Zohar Reznik Film advertisement created by Y&R, Israel for Orange, within the category: Media.
Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet. Ambient advertisement created by Y&R, Poland for Mila, within the category: Retail Services.
In the world there are millions of missing children. And if one of them was your son? Take care of them like they were your children. Ambient advertisement created by Brother, Argentina for Missing Children, within the category: Public Interest, NGO.
Digital advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.
Ambient advertisement created by Tsjee, Netherlands for House of shoes, within the category: Fashion.
Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.
Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.
Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.
Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.
Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.
Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage. Film advertisement created by Saatchi & Saatchi, Serbia for B92 Fund, within the category: Public Interest, NGO.
Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it’s imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we’re always chasing the next new, it’s refreshing to know that sometimes the best solution can be old tech. Digital advertisement created by Hjaltelin Stahl, Denmark for Unicef, within the category: Public Interest, NGO.