Film advertisement created by Droga5, United Kingdom for Seat, within the category: Automotive.

Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.

Outdoor advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by ChannelUp, Netherlands for Frisian Flag, within the category: Non-Alcoholic Drinks.

Smartphones have become an integral part of our lives. They are our only constant companion be it a boardroom, or a bathroom. There is no denying the fact that smartphones have made our lives easier and have innumerable benefits. But, we also cannot run away from the fact that they are causing one of fastest growing ailments in the world – ‘Text Neck’. While using our smartphones, we subconsciously bend our necks. What we don’t realise is a small thirty-degree tilt of the neck, leads to an excess weight of thirty pounds. Idea: Straighten Up Using face recognition technology, Apple phones detect the angle at which the neck is bent. If the angle exceeds five degrees, the phone would blur the image/text on the screen, leaving the user with no option but to straighten up. Thus, inculcating a habit to always keep the neck upright, even while using the phone. Experiential advertisement created by Miami Ad School, India for Apple, within the category: Electronics, Technology.

Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island. It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal. Film advertisement created by Dentsu, Japan for Takamatsu Airport, within the category: Transport.

Ambient advertisement created by INNORED, South Korea for AIA, within the category: Finance.

This year the OnePlus Valentine's Day competition comes in the form of an amorous advert. Real tweets received from members of our community, since the November launch of our latest flagship killer, have been incorporated into a video that highlights just how much our users genuinely love the OnePlus 3T. Visit oneplus.net/lickoflove for more info. Digital advertisement created by Stellar, United Kingdom for OnePlus, within the category: Electronics, Technology.

Film advertisement created by Dojo115, South Africa for Sonovision Studios, within the category: Professional Services.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Children singing Christmas Carols are passing next to the man. Man: Merry Christmas. Man stops and sees the light in a window. He’s starting to decode a signal. Film advertisement created by Studio FullGlass, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

IW Group launched McDonald’s Bacon event with a groundbreaking spot that utilized Asian American Influencers as the stars, the director and the content producers—a first for a McDonald’s broadcast commercial. This quirky spot captures an authentic voice for the brand, the target and the influencers (Amber Liu, Mike Bow, Wesley Chan and Wong Fu Productions). Unique content was also created for Amber and Mike’s respective YouTube channels. Film advertisement created by IW Group, United States for McDonald’s, within the category: Food.

What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let's reinvent the food we love. Change without changing. Why Not? Film advertisement created by Havas, Chile for NotCo, within the category: Food.

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens. The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. "We started from the concept that in the contest, the world's most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate", says Zico Farina, Artplan Creative Director. The communication contemplated a book jacket advertising in São Paulo city. In order to disclose the action, two films were produced: the first one invites a professional photographer and a "non-photographer" to create a Pinhole and perform the best clicks with the equipment. The results can be checked in Metro Newspaper’s social networks. The second film brings a tutorial on how to set up your own Pinhole. Metro Newspaper is freely distributed in more than 21 countries, reaching an estimated audience of more than 16 million people. Film advertisement created by Artplan, Brazil for Metro, within the category: Media.

This summer, Dentyne will build on its social campaign, #FollowFood by introducing the first-ever “Follow Food Truck”. In a society seemingly saturated with food trucks, Dentyne’s fresh breath truck is both a cheerfully cheeky nod to foodie culture and a reminder that when great flavors come with bad breath repercussions, Dentyne has you covered. The Dentyne Follow Food Truck will travel across America, emboldening food lovers to celebrate food, including at some of the country’s best food festivals, from Texas and Tennessee to Philly and DC. Outdoor advertisement created by McCann, United States for Dentyne, within the category: Health.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Digital advertisement created by 180 Amsterdam, Netherlands for Moyee Coffee, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Saatchi & Saatchi, Netherlands for Samsung, within the category: Electronics, Technology.