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Digital advertisement created by TBWA, Turkey for The Families of Missing Persons Association, within the category: Public Interest, NGO.
Film advertisement created by Dare, United Kingdom for Diageo, within the category: Alcoholic Drinks.
Kingfisher plc has launched its first international, multi-platform marketing campaign, ‘Start Something New’, to support the home improvement company’s new range of Unique outdoor products. Based on extensive customer research which included visits to hundreds of customers’ homes, the exclusive products have been designed and created by Kingfisher’s in-house teams to reflect the realities of their customers’ lives. With heavyweight media support, the campaign is rooted in Kingfisher’s belief that the home is at the heart of people’s lives, with huge emotional significance. On March 23, the TV advert created by Leo Burnett London is a personal story linking new life stages and the promise of new memories to come, with the new product range. Directed by British actor and director Dexter Fletcher (director of the 2016 hit film, ‘Eddie the Eagle’) the advert shows how the new range of products can create a positive change in customer’s lives thanks to unique designs and accessible pricing. Commenting on the creative, Chaka Sobhani, Chief Creative Officer for Leo Burnett London, said: “We're really proud to be part of the start of this journey with Kingfisher, a brand who believe great design should be affordable and available to all. Our stories hopefully mirror how great design really can have an impact, small or big, on our everyday lives.” The ad will air in the UK from 23rd March to 5th April, and all products are currently available at B&Q. As well as the UK, the ad will also be shown in France and Romania. Film advertisement created by Leo Burnett, United Kingdom for Kingfisher plc, within the category: House, Garden.
Following on the heels of HSBC UK’s successful ‘We Are Not An Island’ platform, the new campaign marks the launch of HSBC’s new global purpose – Opening up a world of opportunity. The campaign explores some of the borders to opportunity that exist within our society. Film advertisement created by Wunderman Thompson, United Kingdom for HSBC, within the category: Finance.
Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.
Virgin Hotels’ boozy, gossipy Santa is back again this year, and this time he has been thinking back on 1,700 years of tradition and asking: why not switch it up? He’s found the perfect spot to ride out Christmas...Virgin Hotels. Building on the wildly successful 2020 holiday campaign from Virgin Hotels and JOAN Creative, this humorous new campaign reimagines Santa as a luxe-loving, debonair gentleman enjoying the amenities of the hotel while telling the world: “This year, you come to me.” Film advertisement created by JOAN Creative, United States for Virgin Hotels, within the categories: Hospitality, Tourism, Recreation, Leisure.
Film advertisement created by The Works, Australia for MND, within the category: Public Interest, NGO.
Film advertisement created by McCann, United Kingdom for L'Oreal, within the category: Beauty.
Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island. It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal. Film advertisement created by Dentsu, Japan for Takamatsu Airport, within the category: Transport.
McCann San Juan created a campaign starring Pepito, a beloved fictional character from a comic strip Ambient advertisement created by McCann, Puerto Rico for Primera Hora, within the category: Media.
Film advertisement created by BBDO, United States for Visa, within the category: Recreation, Leisure.
Film advertisement created by FCB, United Kingdom for Department for Education, within the category: Public Interest, NGO.
Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.
Film advertisement created by BBDO, Italy for Parisian Gentleman, within the category: Fashion.
Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
Film advertisement created by ds+p, Canada for Mucho Burrito, within the category: Food.
Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.
Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.
January in Sydney sees daily summer temperatures rise in excess of 47˚C. To ensure this is not an entirely bad thing, Sydney Beer Co. has created the 'Summer Price Index', a tactical heat-related pricing system for the city’s heat-wave season. In short, when the temperature goes up, the beer price comes down. Digital advertisement created by BD, Australia for Sydney Beer Co., within the category: Alcoholic Drinks.
Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.