Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Ambient advertisement created by Ogilvy, Brazil for Allianz, within the category: Finance.

Film advertisement created by Tom Sawyer Effect, United Kingdom for Kent County Council, within the category: Public Interest, NGO.

A POV look into the life of a tastemaker couple.

"Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. Film advertisement created by Grey, Germany for Iceland's Soccer Team, within the category: Sports.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Digital advertisement created by David, Argentina for MACMA, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, India for World For All, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for Pandora, within the category: Media.

Film advertisement created by DDB, New Zealand for Lotto NZ, within the category: Gaming.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Famous for its refreshing taste and 'bits', Club Orange, for the first time ever, invites fans into its Squeezing Rooms -- the Club's 'Best Bits' HQ. Employing the sexiest and most skillful orange squeezers this planet has ever seen, Club finally reveals how each 'bit' is lovingly hand squeezed from some of the world's juiciest oranges by some of the universe's most dedicated fruit workers. Film advertisement created by Chemistry, Ireland for Club Orange, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by Marcel, France for France 24, within the category: Media.

A little girl finds out that she shares the same passion with her little friend. Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

Film advertisement created by DDB, Belgium for Duvel, within the category: Alcoholic Drinks.

Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

Film advertisement created by Partners + Napier, United States for Kodak, within the category: Electronics, Technology.