Scania presents Angel Call, a unique mobile application that aims to improve highway safety by using an effective and efficient way for truck drivers’ nearest and dearest to help them stay awake while driving. Angel Call connects to the Scania Fleet Management system (which monitors the condition of their drivers on the road) and uses the most powerful means of saving a driver from falling asleep: the driver’s nearest and dearest, who act as guardian angels. Should the system detect that a driver has exceeded the labour requirement time limit for driving, it alerts the nominated angel who then calls the driver and keeps them company until they stop. This creative concept was developed by Geometry Global Moscow. Transforming mechanical, impersonal and sometimes irritating automated messages into a real person who cares was central to the success of the project. Ambient advertisement created by Geometry Global, Russia for Scania, within the category: Automotive.

Film advertisement created by Soul, United Kingdom for Soul, within the category: Agency Self-Promo.

This campaign uses the interactive feature of YouTube. It features a series of ghouls, aliens, witches and Frankensteins disguising themselves for their Facebook and Myspace profiles.

Check out the new site: http://www.volkswagen.co.uk/ Film advertisement created by Outside Line, United Kingdom for Volkswagen, within the category: Automotive.

Rethink's newest spot for Vancouver's Science World stars this (unnamed) airport's most dedicated x-ray screener. Think twice about packing that nail clipper in your carry-on. Film advertisement created by Rethink, Canada for Science World, within the category: Recreation, Leisure.

Film advertisement created by Fallon, United Kingdom for Skoda, within the category: Automotive.

Film advertisement created by The Monkeys, Australia for Guide Dogs Australia, within the category: Public Interest, NGO.

Ambient advertisement created by Bravo, United States for We Save Lives, within the category: Public Interest, NGO.

Alorica Guatemala wanted to recruit candidates with an intermediate level of English for the ELT program. That's why we created karaoke test, an activation where we could measure the English of the candidates in a different and fun way. Experiential advertisement created by Independiente, Panama for Alorica, within the category: Professional Services.

How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering. Film advertisement created by DDB, Philippines for Philippine Commission on Women, within the category: Public Interest, NGO.

Film advertisement created by St Luke’s, United Kingdom for Zilch, within the category: Electronics, Technology.

Digital advertisement created by BBDO, France for CLM BBDO, within the category: Agency Self-Promo.

Ambient advertisement created by SuperHeroes, United States for LG, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Citizens Against Recidivism, within the category: Public Interest, NGO.

Editor:s Richard Trier, Steve Blackwell Digital advertisement created by Havas, United Kingdom for Durex, within the category: Health.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

What would you do if you lost your phone? OK you can call your provider and/or insurer and have it replaced. But what about all those photos clogging up your photo library? What lengths would you go to replace them? That’s the starting point for this new spot for Fujifilm Ireland’s Imagine photo printing service. Film advertisement created by Bloom, Ireland for Fujifilm, within the category: Electronics, Technology.

It’s been 1 year of lockdown. That's 365 days of not going out. No travelling, no festivals and the Summer holidays… well, we’ll see. You don’t want to keep all of that bottled up. It’s time to let it all out. On LetItAllArt.be, a digital platform, every Belgian can now cry out his or her negative feelings and transform them into something very positive: a personal work of art. Using an algorithm that analyses the pitch, timbre and volume of each person's cry, each work of art is unique. Each work of art generated through LetItAllArt.be is an example of how the negative can be turned into something positive. A powerful symbol of how resilience is within all of us. All unique works of art - and their screams - can be admired on the digital wall on the website. Be sure to listen to them. A word of warning: you might want to turn down your volume a little bit. The result of all these decibels will be collected to form the largest art collective in Belgium, painted on an interactive wall in Brussels. You will be able to listen to the screams behind each artwork using your smartphone. It will become a symbol of how Belgium has endured the past year in lockdown. How we have turned the negative into something positive. Edvard Munch would be proud. Digital advertisement created by Publicis, Belgium for BNP Paribas, within the category: Finance.