We all know a person who, one evening, even as recently as last night, took the wheel for us and brought us home safe and sound. We all have a Sam in our lives. We all have a Sam in our nights. And as long as that person exists, the party can go on. Today, french road safety and its agency la chose decided to express him their gratitude and respect. Respect to you who saves, you who protects, you who puts others before yourself, you for whom this is the first time, you for whom this is the hundredth. Respect to you Sam, because you are a real-life hero, a hero of today. Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

Ambient advertisement created by Grape Ukraine, Ukraine for Chezz, within the category: Alcoholic Drinks.

Kapana (The Trap) Fest is a cool event in Plovdiv, Bulgaria. But it’s happening far away from the mall. We had to do something to steal some attention and people. That’s why we created an almost real ATM. The moment you try to use it you receive a sudden offer from Mall Plovdiv. Direct advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Film advertisement created by 360i, United States for New Orleans Tourism Marketing Corporation, within the category: Hospitality, Tourism.

Digital advertisement created by Casanova Pendrill, United States for Oasis Art Center, within the category: Education.

App to improve mobility in Barcelona by changing parents with kids behavior. Digital advertisement created by Miami Ad School, Spain for Ford, within the category: Automotive.

Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

Digital advertisement created by Barkley, United States for Take5, within the category: Confectionery, Snacks.

Digital advertisement created by Woonky, Argentina for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by David, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by BBH, United States for British Airways, within the category: Transport.

Film advertisement created by M&C Saatchi, Germany for Kinder, within the category: Confectionery, Snacks.

Experiential advertisement created by Handsome, Romania for Vienna Ice Coffee, within the category: Non-Alcoholic Drinks.

Executive Director of Content Production: Letitia Jacobs Film advertisement created by Y&R, United States for Partnership for a Healthier America, within the category: Public Interest, NGO.

The 'Game On' campaign was a prelude to the start of the football season.

Film advertisement created by Pablo, United Kingdom for San Miguel, within the category: Alcoholic Drinks.

Outdoor advertisement created by BBH, United States for Google, within the category: Electronics, Technology.

Film advertisement created by BVK, United States for Wyoming Office of Tourism, within the category: Transport.

To take advantage of the first opening of the commercial premises in the pandemic, we launch a different promo and at the same time pay tribute to the heroes who day after day fought against covid 19. That is why we decided to replace the credits of the films and we hide special promotions on the credits to celebrate world doctor's day. Integrated advertisement created by Independiente, Panama for Panafoto, within the category: Retail Services.