With his usual dark and honest humor, Max Sherman shows you how to be a lunchtime lion in his new advert for Subway with McCann London. The ad opens on an everyday man looking into Subway to see his more confident, adventurous alter ego ordering the new BBQ Beef Burnt Ends Sub. Miles away from his same-old ham and cheese option, the man decides to be a "lunchtime lion" and order something different. Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.

Film advertisement created by Holmes&Watson, Georgia for Elit Electronics, within the category: Electronics, Technology.

In late June the Moscow Raceway saw the Russian phase of the legendary DTM race for the 5th time. The Deutsche Tourenwagen Masters series was created by German automobile manufacturers in 2000, and since then such market giants as BMW, Audi and Mercedes measure each other’s innovative capacities in their own racing tour. Today DTM is the most popular touring car competition in Europe. The Moscow event saw over 30,000 visitors. During the latest competition DEPARTÁMENT was responsible for BMW presence. To do this, the agency’s team built a breathtakingly creative pavilion. We put the new BMW M4 Coupe Competition on a huge construction roof consisting of multiple lines. We bound it in two planes and made a clear impression that the car was driving along a track, appearing right out of a curve. In the pavilion painted in BMW’s series M three signature colors we created a lot of interactive hype. No wonder our pavilion became the most visited site out of three – the guests got a figurative shot of adrenaline, emotions and entertainment at the show. Experiential advertisement created by DEPARTÁMENT NEW&WOW, Russia for BMW, within the category: Automotive.

Film advertisement created by Walker, Switzerland for Interflora, within the category: Professional Services.

The purpose of the project was to promote both local and international tourism in the Northern regions of Pakistan, to make people aware of the environmental treasures so that it can be preserved, and bring about the positive and cultural image of Pakistan that is often neglected by the mainstream media.

The playoff beard: a time honored tradition in sports fandom where able-bearded men grow their facial hair as long as their team’s post-season lasts. For a few, the beards are trophies of victory, but most must shave goodbye. Why not make it interesting? Integrated advertisement created by Miami Ad School, United States for Dollar Shave Club, within the category: Health.

71% of millennials in the UK responded they have no religion. So, Burger King decided to create a religion with the value millennials share in common - Flame Grilled Whoppers . Flame Grillism is a religion that anyone can join by updating their religious views on Facebook. Simply update and receive a free Flame Grilled Whopper. ​ Digital advertisement created by School of Visual Arts, United States for Burger King, within the category: Food.

Content advertisement created by McCann, United States for Xbox, within the category: Gaming.

To make the population of Luxembourg aware of the importance of smoke detectors, we have created a campaign featuring a fireman suspended from the ceiling to embody the smoke detector. “Looking after you: the smoke detector.” Indeed, in case of smoke, the detector is the shortest route between the homes and the emergency services. Film advertisement created by Comed, Luxembourg for Ministry of the Interior, within the category: Public Interest, NGO.

Film advertisement created by McCann, United Kingdom for Breezometer, within the category: Electronics, Technology.

Challenge Lenovo launched its VR-headset Explorer. Its promo in Ukraine was complicated due to literary 0 of local content and lack of global applications, mostly presented by casual shooters. Insight Ukrainians travel to Europe in seek for amazing places. But sometimes beauty is just in front of your nose. For those, who still think of Kyiv as a city of churches we bought its modernity vibes just to their point of view. Literally. Idea Kyiv from dusk till dawn — first infotainment VR-app about ukrainian capital. In the project we have showed the other side of Kyiv — its modern culture. Execution We selected 6 trendy locations and developed a VR-tour “Kyiv from dawn till dusk” around them. It every location user gets an interactive game. In these physical locations we placed posters with chatbot codes, that starts a dialogue about the project and gives some product info about Lenovo Explorer. The project was also promoted in social media and landing page. All the communication led to the application download for full-VR experience. Integrated advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Bench, Canada for Bench Accounting, within the category: Professional Services.

Film advertisement created by Common Ads, Georgia for Ragnar Pilsner, within the category: Alcoholic Drinks.

Film advertisement created by POL, Norway for Posten, within the category: Professional Services.

Drivers and cyclists have never really got along. But, you don't have to like each other to keep each other safe. You just need to give each other space. Film advertisement created by One Twenty Three West, Canada for CAA, within the category: Public Interest, NGO.

Legendary Irish Retailer Monaghan’s Cashmere is launching it’s first-ever Christmas campaign, produced by Banjoman Films, as it works to bounce back from this extremely tough period. Creatively devised and directed by Dermot Malone, the film moves away from the standard festive formula with a touching story inspired by Tom Monaghan himself. The film, which stars legendary Irish theatre actor Barry McGovern (Braveheart, The Tudors, Game of Thrones), follows an elderly man experiencing his first Christmas since his wife passed away. Living on a farm with just his beloved horse for company, he frequently has flashbacks to his late wife at various stages in their life. When his family arrives for Christmas, he struggles to share in their festive spirit, especially when his young granddaughter breaks a picture frame holding a photo of his wife, himself, and their horse. Unbeknownst to her Grandfather, however, the Granddaughter takes notice of the red cable jumper he was wearing in the picture, and when mischievously rifling through his belongings, finds it. Struggling with the emotions and past memories of his wife on Christmas Day, the protagonist goes to visit his horse in the stable - only to discover his granddaughter has left him a special gift in the horse box. Film advertisement created by Banjoman, Ireland for Monaghan’s Cashmere, within the category: Fashion.

Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

Mastercard Poland hijacked Google Voice Assistant to give AI a surprising upgrade. Experiential advertisement created by McCann, Poland for MasterCard, within the category: Finance.

To surprise their customers the agency came up with a rocket that can be launched from a safe distance via an app. The mechanism is in the base. This starts the rocket and works via an app, coupled to Twitter. By sending a New Year’s tweet the rocket will be activated and launched within ten seconds. Communication between the app and rocket goes via Bluetooth. Direct advertisement created by SSSS & Orchestra, Netherlands for SSSS & Orchestra, within the category: Agency Self-Promo.

Film advertisement created by Mindshare, India for Apollo Tyres, within the category: Automotive.