Film advertisement created by Humanaut, United States for PetSafe, within the category: Pets.

The short documentary takes us through the region of Caquetá: one of the most unexplored areas of Colombia due to its legacy of violence, despite being one of the country’s most beautiful, biodiverse regions. Chevy tells the story of Caquetá through a new lens, showcasing the region’s natural wonder and beauty through biodiverse, expansive landscapes as well as the culture of the country, with the help of local allies, who in addition to sharing their stories, were the guides to an area known as "the gateway to the Amazon." The documentary, created in collaboration with Commonwealth//McCann Colombia and Discovery, aims explore “new roads” to Caquetá, reactivating the region’s beauty and allure after decades dominated by violence. Content advertisement created by McCann, Colombia for Chevrolet, within the categories: Automotive, Hospitality, Tourism.

Film advertisement created by Wieden + Kennedy, United States for Travel Oregon, within the category: Hospitality, Tourism.

Design advertisement created by John St, Canada for Boston Pizza, within the category: Food.

Rethink's newest spot for Vancouver's Science World stars this (unnamed) airport's most dedicated x-ray screener. Think twice about packing that nail clipper in your carry-on. Film advertisement created by Rethink, Canada for Science World, within the category: Recreation, Leisure.

Digital advertisement created by PMK BNC, United States for Audi, within the category: Automotive.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Remember the first time you measured, mixed and sipped your first glass of NESQUIK chocolate milk? That first true taste of independence? For many kids, part of growing up is mixing their own glass of NESQUIK, something they can make by themselves. To launch a line of new and improved syrups and powders, NESQUIK and McCann Canada are calling on parents of a previously unidentified age group they’re calling ‘Betweenagers.’ What’s a Betweenager? We’ve all lived it. That awkward age where you’re too old for the things you grew up with and too young for everything else. Except NESQUIK. The flavored milk, typically associated with nostalgia, is growing up too. The campaign’s tagline, “It’s All in the Making,” is a nod to the fun act of mixing the product into milk but also a deeper connection to the role NESQUIK plays throughout a child’s development. Parents can feel good about sharing NESQUIK with a new generation of NESQUIK drinkers, as they enjoy the same great flavors with a reformulated recipe. NESQUIK syrups and powders each have new ingredients featuring no artificial flavors, colors or sweeteners. The range is also enriched with micronutrients, including iron and vitamins A, B3 and C so parents can feel good about including it in their family’s snack time and recipes. The multimedia TV, social and digital campaign introduces Canada to the ‘Betweenages’ and the role NESQUIK plays during this stage in their lives. Film advertisement created by McCann, Canada for Nestle, within the categories: Food, Non-Alcoholic Drinks.

Film advertisement created by M&C Saatchi, South Africa for Dementia SA, within the category: Health.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: Retail Services.

Content advertisement created by Havas, United States for Air Wick, within the category: House, Garden.

Film advertisement created by FCB, Canada for OTMPC, within the category: Transport.

Film advertisement created by Young & Laramore, United States for Louisville Slugger, within the category: Recreation, Leisure.

Digital advertisement created by Camp + King, United States for YouTube, within the category: Professional Services.

Bikes are one of the highest taxed products in Brazil. Over 70% of a bike's price is comprised of taxes. For comparison, cars are taxed at 30%. Furniture prices at 12%. That fact doesn't get enough attention nor outrage between Brazilians for one reason: they just don't know it. To communicate that amongst the bike consumers, we decided to break the law. We created The Outlaw Bike, a bike that pretends to be furniture so it pays less taxes. A product designed to get the attention of all unsuspecting Brazilians. It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes. When assembled as furniture: only 12%. It's built with the same parts and the same materials, it's just put together differently. A small difference that makes all the difference. After presenting our bike, we asked bikers and bike lovers just one thing: get off their asses off and do something about it. Direct advertisement created by Talent, Brazil for Bicycling Magazine, within the category: Recreation, Leisure.

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council. To raise awareness to this cause, Dermodex brand, a specialist in diaper rashes announce this Friday, on the an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day. Direct advertisement created by BETC, Brazil for Dermodex, within the category: Pharmaceutical.

For over 60 years it has been waiting for a great creative mind like yours. Crack the brief and win a pass to the 2011 Cannes Lions Awards Festival. Last Deadline - December 1st! http://www.theimpossiblebrief.com/ Additional credits: Original Music: http://www.krop.com/tomerbiran/ Film advertisement created by Saatchi & Saatchi, Israel for The Impossible Brief, within the category: Public Interest, NGO.

Export Development Canada (EDC) helps businesses take on the world, playing a critical role in Canadian economic development. From the onset of the COVID-19 crisis, EDC has been working alongside federal partners, including BDC and other Canadian financial institutions, to provide support to both exporting and non-exporting companies. Many of the companies EDC helped had to pivot hard and transform their businesses in response to COVID-19. Now, these businesses are using that experience to grow. A new campaign from EDC and McCann Montreal showcases their success. “If the past year has taught us anything, it’s that despite challenges, Canadians businesses are resilient.” said Daniel Boisvert, Vice President, Marketing and Digital Channels at Export Development Canada. “This campaign shows us how the shift in the way we do business has not only been why these businesses have survived, but how they’ve been able to grow moving forward.” In July 2020, Export Development Canada and McCann Montreal launched ‘Business as Unusual,’ a campaign born in the face of the pandemic, to celebrate and support the Canadian businesses forced to pivot to keep themselves afloat. Now, a year later, what became a pivot out of necessity has evolved in to how we move business forward. In light of this, EDC set out to inspire Canadian businesses to leave survival mode behind and adjust to our next normal through new market discovery with the launch of ‘The Unusual Way Forward’. The campaign features three stories from EDC customers -- Poseidon Ocean Systems, ThinkOn Inc., and Kinova Robotics -- showcasing the success they had by embracing new opportunities this last year. Knowing that many Canadian CEOs are confident in company growth in the coming years, ‘The Unusual Way Forward’ aims to motivate and inspire companies to get back to growth and build back better. “We’re proud to partner once again with Export Development Canada to spotlight how Canadians, and Canadian businesses, have built back better.” said Michelle Aboud, SVP Managing Director, McCann Montreal. “We hope these stories help to inspire and reenergize the Canadian entrepreneurial spirit.” Film advertisement created by McCann, Canada for Export Development Canada, within the category: Industrial, Agriculture.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.